Hey B2b Marketers Making Paid Search Mistakes

B2B marketers, don't let your budget go up in smoke! Paid search advertising can be an excellent way to generate leads and conversions—but only if you know the pitfalls. In this blog post, we'll cover some of the most typical slip-ups made with paid search so that you can avoid them and make sure your hard-earned money is well spent.

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Mistake #1: Targeting the wrong keywords

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Finding the right keywords for a B2B paid search campaign is essential to success. Without careful selection, money can quickly be thrown away with little return on investment. To maximize conversions, it's important to focus on phrases that demonstrate high intent and are pertinent to your business objectives.

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To make sure your marketing efforts are well-directed, spend some time researching the best keywords for what you offer. Jot down a list of ideas and then use tools like Google Keyword Planner to gain insight into each keyword's popularity, competition level, and cost per click -- all important factors in creating an effective strategy!

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When determining the keywords to include in a paid search campaign, it's essential to consider what people are searching for. Are they seeking information or ready to make a purchase? Investing in those with high intent can have an immense impact on your overall return on investment.

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Mistake #2: Not creating targeted ad groups

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Once you've selected the perfect keywords for your campaign, it's important to organize them into specially tailored ad groups. This ensures that your ads are spot-on when it comes to understanding what searchers want and need—resulting in an increase in relevance and effectiveness!

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If you're selling accounting software, create ad groups tailored to small businesses, enterprises, and those looking for cloud-based options. Target keywords and develop original ads that will draw the right crowd!

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Increase your success rate with targeted ad groups! Carefully crafting ads to match their associated audiences can drive higher click-through rates, lower costs per click, and better conversion rates, taking you one step closer to reaching those goals.

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Mistake #3: Not using negative keywords

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To make sure your ads reach the right audience, adding negative keywords is essential. For example, if you're in the business of selling accounting software, consider blocking searches like "accounting jobs" and "accounting textbooks," as that won't be what people searching for this kind of product are looking for!

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Utilizing negative keywords is an effective way to ensure your ads reach those who are genuinely interested in what you offer. This strategy can enhance the relevance of your ad campaigns, make them more appealing, and ultimately result in a boost in conversions!