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Twitter is a great platform for increasing brand awareness and encouraging engagement from your customers and prospects. Twitter’s advertising options can help businesses to boost their success on the platform. Here is a quick guide to advertising on Twitter.

Types of adverts

Twitter offers different ad types for a variety of objectives. You can run adverts to get:

  • More Twitter followers
  • More clicks through to your website and conversions on your website
  • More engagement with your tweets
  • More installs of or engagement with your app
  • More leads through Twitter

The campaign type you choose will depend on what you want to achieve from Twitter advertising. If you are new to Twitter and need to build up an audience, advertising for more followers is a good idea. Businesses looking to make more sales from their activity on Twitter could benefit from an ad that targets more clicks to their website or more leads. Brands looking to build more awareness could opt for ads aimed at gaining more followers or more engagement.

Ad positioning

Your ad could appear in various places on the platform and will be designed differently depending on the type of campaign you opt for. An ad could resemble the appearance of a tweet, a link to a profile, or a trending topic, for example, but each will be clearly marked as promoted content. Here are the main locations where you could see your ad appear:

  • Timeline – Promoted tweets appear in the timelines of Twitter users that fit the criteria of your campaign’s target audience, even if they don’t already follow your brand.
  • Search – Promoted tweets and profiles can appear in Twitter search results when a user conducts a search with keywords relevant to those set out in the ad campaign.
  • Who to follow – Twitter suggests other profiles that a user should follow based on his/her interests and activity on the site. Promoted profiles can appear within these lists.
  • Trends – Promoted trends and hashtags appear at the top of the latest trends list.

Once you’ve chosen the type of campaign you want to run, you will be taken through the process of setting up your ad. This will involve setting your budget, keywords, and the audience you want to target. There are a range of options when it comes to audience targeting, allowing you to hone in on your target audience based on age, gender, location, interests, and a number of other options.

Twitter also has tools for monitoring and analyzing your campaign while it is running and after it has finished. They allow you to track what is working and improve on anything that isn’t. You can also keep track of your budget to see if you need to increase or decrease it for the best results.

Advertising on Twitter can help businesses tap into the millions of active users on the platform. To get started, link your brand’s profile with the Twitter Ads tool.