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Summary

Do you use a PESO model for your public relations? Then you're already one step closer to being able to create a measurement model that will give you the metrics you need. Why? Because this article from Gini Dietrich is going to help you build a measuring system based on that PESO.

Who Should Read This Article

This is a good read for any public relations professional.

What You Will Learn

Dietrich provides four different metrics to track for each media type:

  • Paid
  • Earned
  • Shared
  • Owned

Take Away

The only way to show that PR has value is by measuring the right metrics. What metrics do you measure on your PR campaign?