Do you use a PESO model for your public relations? Then you're already one step closer to being able to create a measurement model that will give you the metrics you need. Why? Because this article from Gini Dietrich is going to help you build a measuring system based on that PESO.
Who Should Read This Article
This is a good read for any public relations professional.
What You Will Learn
Dietrich provides four different metrics to track for each media type:
The only way to show that PR has value is by measuring the right metrics. What metrics do you measure on your PR campaign?