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No product earns it profits by moving from point A to point B, which means no product management plan should operate like an assembly line.

Don't waste time and money to develop something you're ashamed of — or worse, something that's been done a hundred times before. Instead, take a little advice from tried-and-true product management tactics.

We asked the experts to share their thoughts on the question, "How do you build a product that stands the test of time?”

They agreed that you should:

  1. Create supply where there’s demand
  2. Build and market your product iteratively
  3. Assume things will change — then acclimate

1. Create supply where there’s demand

 

Matt Bilotti

Matt Bilotti, Product Manager at Drift

“The product has to solve a job for the customer — It can't just be a nice thing to have. The value needs to be obvious, and it needs to display that value again and again on a regular cadence.”

read more from Matt

Parul Joshi

Parul Joshi, Product Manager at Ensa.com Inc.

“It is very important to choose one's product idea wisely. Creative brainstorming and strong market research can help in predicting the product's growth for the next few years.”

read more from Parul

Geoffrey Gualano

Geoffrey Gualano, Senior Product Marketing Manager at Hubdoc

“The most important thing is to empathize with your target customer, to understand their world, and to solve a problem that’s ultimately worth solving.”

read more from Geoffrey

2. Build and market your product iteratively

Joe Kendall

Joe Kendall, Product Manager at IBM

“Clearly define your problem and value statement up front, and then build in regular check-ins to confirm you're still solving that problem.”

read more from Joe

Chris Dermody

Chris Dermody, Technical Product Manager at Hostelworld Group

“Reassess your resources on a regular basis. Make sure you're using them for maximum effectiveness and that you're able to test new theories quickly — pivoting where the best opportunity arises.”

read more from Chris

Diana Nassar

Diana Nassar, Senior Product Manager at Souq.com

“Focusing on building an awesome thing and improving it all the time is much better than wasting energy by just following and copying competition.”

read more from Diana

3. Assume things will change — then acclimate

Gary Thomas George

Gary Thomas George, Product Manager at Foradian Technologies

“Users, market conditions and policies all change, but if the product is in sync with this reality, then a long product lifetime can be ensured.”

read more from Gary Thomas

Kelli Niewohner

Kelli Niewohner, Product Manager at RentHub

“Focus on the three pillars of value, meaning and engagement so that you are not only solving a problem but doing so in the most delightful way.”

read more from Kelli