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Richard Howe is a featured contributor to Video Marketing and Advertising: Then, Now and the Incredibly Promising Future report.

Here's the complete contribution:

I predict that during the next 3-5 years there will be a significant increase in marketing via live videos. In 2016, Facebook reported that "people comment 10 times more on Facebook Live videos than on regular videos." This is a fantastic level of social interaction, but live video marketing is in it's infancy and not yet a widely used strategy. Therefore the coming years will be the ideal opportunity for you to adopt this trend before your competitors. Your viewers will appreciate the unstructured approach that recording live often entails, allowing them to really connect with you and your brand on a more personal level.

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