Tim Brown is a featured contributor to Do Marketers Have Room For Traditional Print Media in the Digital Age?.
Here's the complete contribution:
I believe print marketing will continue the trend towards higher-end publications, the commoditization of lower end magazines (driven by magazines, cheaply sold for their advertisers) will continue until advertisers migrate to higher-end options where possible and to digital spend where not.
Print advertising as a medium will always hold a place, but there’s still an over-valuation of commoditized space. It’s always where are eye-balls right now – tell me if how often you see millennials (the oldest is 37 right now) reading the newspaper.
The ad money goes where the eyeballs are – so high-end publications and those who make the successful transition to owning attention on their website, search and social media will win.
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