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Priya Mony is a featured contributor to Native Advertising: Why It’s the Hero of Social Media and the Villain of Ad-Blockers report.

Here's the complete contribution:

Increased adoption of virtual reality (VR) and augmented reality (AR) will only open up additional opportunities for native advertising. The goal of native advertising is to seamlessly blend in so that consumers don’t even realize that what they are seeing is an ad.

Native ads within VR and AR could include anything from signs you pass by to items you interact with — the possibilities are endless. However, just like the native ads you see when scrolling through a webpage, VR and AR native need to be personalized to the individual in a way that is relevant to be seen as valuable and unobtrusive.

As technologies improve and VR/AR companies are able to pull more detailed insights from each user, programmatic native ads can improve user experience by showing custom-tailored content that blends into the environment of each user based off of the person’s interests, shopping history, previously visited locations, etc.

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