Laurence Sotsky is a featured contributor to Mobile App Marketing: What's Cutting-Edge in Mobile Tech Trends and Why to Embrace Them report.
Here's the complete contribution:
Mobile apps have totally changed the way we consume information and interact in our world. We have grown accustomed to the information and services we need to perfectly conform to our device and be available with the tap of a finger. Most people have 10-15 apps they open on a daily basis.
While this migration from web or even mobile web to mobile app has been amazing, with more than five million apps currently published in Google Play and iTunes, we predict a major transformation from insular mobile applications to networked mobile applications, where information can be imbedded and accessed without the user navigating from app to app. We envision apps and mobile devices with artificial intelligence that can combine information from multiple apps, and understand the state within which the user can most benefit from the combined information.
There are a few app developers currently doing an excellent job of networked mobile applications. Take Waze and Spotify as an example. On my morning commute (when I’m not on a call), I use Waze to find the optimal route for me to drive and Spotify to listen to music in my car. To fast forward a song, I used to have to open my phone, navigate to Spotify and fast forward, all the while hoping I didn’t miss a direction from Waze. Now, in this new paradigm of networked apps, Waze pulls in my playlist from Spotify and only lets me perform “safe” actions depending on the speed Waze is capturing on my iPhone X accelerometer. Not only are the apps integrated and working seamlessly together, the information shared between Waze and Spotify is making the experience stronger and my commute safer.
This is no different than the trends we’ve seen with some of the brightest SaaS software platforms on the market today. Box made a name for itself, not necessarily for its file sharing, but because CIOs could rely on its security and infrastructure to enable many other products to flow through it. It essentially became the central hub to many other applications inside the enterprise.
Slack today is doing the same. I am currently working on three huge business development deals all at the same time. I stay on top of where everyone is by using Slack to “listen” to what’s happening inside three separate Google Docs and jump in when I’m needed.
The “networked” mobile app will be one of the next great evolutions in mobile. We are incubating what this means for our sports and entertainment customers and how we can best satisfy them.
One of the Networked app use cases we are actively working on now utilizes two of our partners and is aimed at making the game day experience better. WaitTime, out of Detroit, shows the queue at concession areas. Appetize, based here in LA allows pre-order of food and expedited payment processing all through our app.
All of this can be done, not through costly integrations between companies, but through networked apps.
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