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Scott Poniewaz is a featured contributor to Email Marketing Metamorphosis: How to Make Your Customers Love Their Inbox Again.

Here's the complete contribution:

The future of email marketing will require more personalization to ensure that emails are reaching people with what they are looking for, at the right time and when they are in the right place.

The biggest challenges to this, however, will be the growing challenges around data privacy. Facebook messaging in place of email has been a growing trend among marketers but given the recent #DeleteFacebook movement, this may come under threat and be a strategy that loses traction quickly..


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