Jonathan Aufray is a featured contributor to Email Marketing Metamorphosis: How to Make Your Customers Love Their Inbox Again.
Here's the complete contribution:
AI (Artificial Intelligence) and ML (Machine Learning) will change email marketing. It has already started but it's going to evolve much more. Thanks to AI and ML, it will be easier and easier to do A/B testing, to segment email lists and personalize messages. Subject lines, copies, images, links, CTA (Call-to-Action), time to send, etc... every aspect of email marketing will be connected to AI.
This is no secret that AI will replace most current jobs and email marketers are no exception. In the future, the role of email marketers will switch to data analysts.
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