Glen Allsopp is a featured contributor to Email Marketing Metamorphosis: How to Make Your Customers Love Their Inbox Again.
Here's the complete contribution:
I'm incredibly optimistic that the usage of email newsletters, both by companies creating them and people signing up for them, will increase drastically.
In the last week alone, CBInsights.com added 6,000 new newsletter subscribers, on top of the 400,000+ they already have.
MorningBrew just passed 200,000 subscribers with a 50 percent open-rate.
TheSkimm, a daily newsletter, has received millions of dollars in extra funding this year due to their growing size.
I think the key to newsletters of the future is having the content be hyper-relevant for a particular audience.
CBInsights talk about investments in the tech space, and hundreds of daily emails later they haven't deviated from that once. If they do - and start talking about food, for instance - I'm sure that subscriber count would quickly fall.
The 'dark social' web of private chat apps (Telegram, WhatsApp, etc) is growing in popularity because of their niche focus. People are sharing content there more than ever. I think we'll see niche-focused email newsletters (and interest in them) continue to grow.
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