Cassie Gonzalez is a featured contributor to Email Marketing Metamorphosis: How to Make Your Customers Love Their Inbox Again.
Here's the complete contribution:
The future of email marketing will see a steady increase in the use of email templates. Graphic based templates are a lifesaver when you have a small team and thousands of customers to reach.
While some may argue that templates limit the amount of personalization that a company can provide, they provide a scalable and easily digestible option for companies that are looking to grow their list size.
Templates provide marketers with the ability to easily swap out valuable content for a variety of segments while keeping consistent branding and putting customers in the habit of looking for specific calls to action.
In regards to email marketing laws, there are a few things that savvy e-mail marketers should be aware of. Any automated emails need to be in compliance with the CAN-SPAM act which gives recipients the right to unsubscribe from your emails as well as outlines the additional information that must be presented to recipients with each message.
Many marketers look to email hosting sites such as MailChimp or Constant Contact which provide templates that ensure that these requirements are satisfied.
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