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Summary

A flawed process can ruin a great idea, and even martech can't fix a flawed process. So how do you fix your processes? Amy Gesenhues talks with Laura Patterson, president of VisionEdge Marketing about the biggest challenges businesses face when creating and managing processes.

Who Should Read This Article

Do you work in marketing operations? Or run a process? This article will give you insights to get you on the right track.

What You Will Learn

Patterson shares some key opinions which provide answers to the following:

  • Where organizations are lacking when it comes to process implementation
  • How to build and stick to a defined process while staying agile
  • Where the responsibility of process creation lies

Take Away

Laura Patterson, VisionEdge Marketing's president shares her insights on effective processes— from the biggest mistakes businesses make to how they should be managed and by who. How do you handle processes?