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Please help us to congratulate Emily Kolvitz!

selected as one of 50 Women You Need to Know in Martech - 2018.

Please take a moment to celebrate Emily!

By sharing her accomplishment, you're not only amplifying the collective voice of brilliant, deserving women — you are also reinforcing your support for women, in all workplaces and all industries, around the world.



Women in Martech

To kick off our Women in Martech Series, and to be considered one of 50 Women You Need to Know in Martech - 2018, we asked women to provide their thoughts in three areas: Career, Martech in Practice and Women in Martech.

Women in Martech is a weekly series, beginning in January 2018, based on the thoughts, advice and opinions of real women about marketing and marketing technology.

Subscribe to the Women in Martech series:

Here’s what Emily had to say!

What keeps you motivated in your day-to-day role?

I work for Bynder, a global leader in Digital Asset Management, so the most exciting thing for me every day is the feeling that we’re on the verge of something big.

Having a shared vision across our organization that we will somehow make a big impact on the world is contagious. The people I work with keep me motivated.

I never thought it would be possible to have such a significant impact in the workplace, to feel heard and to contribute to new marketing project ideas as a subject matter expert. The best ideas can come from anyone, anywhere in the company, but not if no one hears you.

It can certainly help to be in a startup environment where you have the freedom to try new things and test new ideas. But even if you’re in a corporate environment, just act like no idea is too crazy. It’s partly up to the type of company culture you work in to make sure that your voice is heard, but it’s also partly up to you.

What are the most common misconceptions about martech?

Technology will not solve all your business problems. The tech is only a piece of the puzzle. You’ve also got to consider people, culture, processes and how people actually get work done. Nothing is truly plug-and-play when you’ve got personalities and culture in the mix, which is why companies must decide on technology solutions with their employees in mind. Keep in mind that people like what is easy and familiar — They often won’t bend very far to adopt new marketing technologies.

Not only do you need a technology solution, but you need the right technology solution for your team.

What can women in martech do as a community to support one another?

Articles and features like this are a great start. Amplifying one another’s voice through linking, mentioning, social shares, offering mentorship and career advice can make a huge difference.

This is actually a really difficult question to answer, because we all know there are problems — gender pay gaps, lack of women in leadership positions, lower numbers of women in tech… The real question is what to do about it.

I always aim to push myself in my career, reach for greater heights, let my work speak for itself, and always, always be a resource for others.

Be sure to read 50 Women You Need to Know in Martech - 2018 and sign up to receive the Women in Martech series.