Articles in E-commerce Marketing

 

Designing Effective Transactional Emails

Madeleine Helme | Optimizing your transactional emails can help to drive higher engagement rates and increase the revenue earned from them.... more
 

Boost E-Commerce Sales With Holiday Gift Guides

Madeleine Helme | Gift guides are a great way to reach a new audience with your products and drive more sales and profits for the holiday season.... more
 

How E-Commerce Sites Can Use Quizzes to Drive Sales

Madeleine Helme | Think about what topics you can create quizzes for to gather more information about your customers and drive more leads and sales for your business.... more
 

The Final Countdown for E-commerce Customers

Madeleine Helme | Retailers and ecommerce sites are always trying to create a sense of urgency. One technique employed by some are countdown timers for e-commerce sites.... more
 

Dynamic Ecommerce Growth Strategies to Adopt in 2018

Lisa Callahan | Summary Does slow and steady really win the race?There's something to be said, of course, about taking the "path often traveled" in business — the traditional route. But the truth is that experimental marketing is what sets ecommerce brands apar... more
 

Millennial Marketing: 7 Must-Haves for Your Ecommerce Store

Lisa Callahan | In this article from Yahoo! News, Rakesh Jain lists seven features your ecommerce store needs if you use millennial marketing.... more
 

Through the Martech Looking Glass: Ecommerce à la 2018

Lisa Callahan | Summary I can shamelessly say that we tend to geek out over tools and trends at MarTechExec.And while we would love to know exactly what's around the corner, the truth is that imagining is half the fun.In this article, Max Greenwood from Techvibes... more
 

Going Full-Force with Google Shopping Ads: 7 Pro Tips

Lisa Callahan | Summary Check out this article from Smart Insights for seven tips on creating Google Shopping that grab attention and generate leads. Who Should Read This Article Google Shopping newbies, this is a must-read for you. What You Will Learn Get tip... more
 

Keep Your Eye on These KPIs (Especially You, Ecommerce Marketers)

Lisa Callahan | Summary In this article from Space48, you'll learn the most important KPIs to watch to measure the success of your ecommerce store. Who Should Read This Article Just starting out with ecommerce analytics? These KPIs will get you on the right path... more
 

Lucrative Link-Building Tactics for Your Ecommerce Store

Lisa Callahan | Summary Link-building is a staple of good SEO.But ecommerce marketers may often forget that SEO is just as important for them as it is for blogs and non-profit sites.In this article, Joshua Daniels from Search Engine Journal gives us the foundation... more
 

The Ecommerce Trifecta: What Convinces Customers to Buy

Lisa Callahan | In this article, Ayaz Nanji from MarketingProfs explains why three specific content types help to drive conversions in ecommerce.... more
 

Designing an Environment of Consumer Trust in the Digital Payments Experience

Chris Prescher | With consumer privacy concerns on the rise, how do brands stay trustworthy? Check out this guest post from martech expert Chris Prescher for tips.... more
 

Improve Your Product Pricing Strategy with These Psychology Hacks

Lisa Callahan | In this article, Darian Kovacs from Entrepreneur describes four psychology hacks that will improve your product pricing strategy.... more
 

Neural Networks Will Soon be the Brains Behind Ecommerce Marketing

Lisa Callahan | Summary Let's take a minute to nerd out over neural networks, shall we?You don't need a PhD to appreciate — or even understand — how monumental neural networks will be for marketers. In ecommerce specifically, these super-smart extensions of AI... more
 

X Markets the Spot: What Ecommerce Marketers Miss

Lisa Callahan | Summary Although e-commerce is inherently virtual, customers interact with an e-commerce store in other ways that extend beyond the digital realm. Can't argue with that.In this article, Helen Scott from MarketingProfs clues us in on what our detai... more
 

Low-Cost Marketing Tactics that Help You Bring Home the Bacon

Lisa Callahan | Summary No marketing money? No excuses, marketers.Plenty of startup owners have bootstrapped their way to awesome businesses simply by being resourceful. Even a small change, like adding PayPal functionality to your online checkout, can make a huge... more
 

Ecommerce Marketing: A Guide for Reaching Today’s Customer

Ashley Kaczmar | Undeniably, the customer journey now starts and often finishes online. Ecommerce marketing is now more critical than ever.... more
 

Expert Opinion: Ecommerce Marketing featuring Seth Worby

Seth Worby | Read up on what ecommerce marketing expert Seth Worby predicts will happen as marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Ecommerce Marketing featuring Susan Marshall

Susan Marshall | Read up on what ecommerce marketing expert Susan Marshall predicts will happen as marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Ecommerce Marketing featuring Bret Bonnet

Bret Bonnet | Read up on what ecommerce marketing expert Brett Bonnet predicts will happen as marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Ecommerce Marketing featuring Adriana Tica

Adriana Tica | Read up on what ecommerce marketing expert Adriana Tica predicts will happen as marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Ecommerce Marketing featuring Casey Wilson

Casey Wilson | Read up on what ecommerce marketing expert Casey Wilson predicts will happen as marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Ecommerce Marketing featuring Mohannad "Mo" El-Barachi

Mohannad "Mo" El-Barachi | Read up on what ecommerce marketing expert Mo El-Barachi predicts will happen as marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Ecommerce Marketing featuring Haig Newton

Haig Newton | Read up on what ecommerce marketing expert Haig Newton predicts will happen as marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Ecommerce Marketing featuring Rob Albertson

Rob Albertson | Read up on what ecommerce marketing expert Rob Albertson predicts will happen as marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Ecommerce Marketing featuring Armand Thiberge

Armand Thiberge | Read up on what ecommerce marketing expert Armand Thiberge predicts will happen as marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Ecommerce Marketing featuring Leah Pope

Leah Pope | Read up on what ecommerce marketing expert Leah Pope predicts will happen as marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Ecommerce Marketing featuring Becs Rivett-Kemm

Becs Rivett-Kemm | Read up on what ecommerce marketing expert Becs Rivett-Kemm predicts will happen as marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Ecommerce Marketing featuring Brendan Binger

Brendan Binger | Read up on what ecommerce marketing expert Brendan Binger predicts will happen as marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Ecommerce Marketing featuring Stan Tan

Stanley Tan | Read up on what ecommerce marketing expert Stan Tan predicts will happen as marketing technology evolves over the next three to five years.... more
 

Why Your Ecommerce Store Needs its Own Sales Funnel Strategy

Lisa Callahan | Summary The problem with putting "the sales funnel" up on a pedestal is that it implies you need one funnel... and one funnel only.Not the case, however. Sometimes, different media require different funnels. There's not a single funnel that rules t... more
 

Fishing for Clicks? 5 SEO Tips for Your Small Business

Lisa Callahan | In this article from Search Engine Journal, James Brockbank teaches you how to swim with the sharks using five small business SEO tips.... more
 

Ecommerce Marketers Show Lackluster Retargeting Results

Lisa Callahan | Summary Studies show that 90 percent of advertisers use the wrong metrics to measure retargeting success.Maybe that's why the results from ecommerce retargeting seem... mediocre at best.But as I always like to say, to win the race, you need to watc... more
 

4 Fail-Proof Hacks to Amplify Your Ecommerce Blog

Lisa Callahan | Summary Your agenda this week is packed: Update product pages. Launch lead nurture campaign. Start prepping for BFCM. And blog posts? Not your top priority.But where there's a hurdle, there's a hack. And the data proves that businesses that invest... more
 

Up Your Online Earnings with Machine Learning

Lisa Callahan | Ah, conversions — the marketer's favorite word. Since the dawn of ecommerce, the mere thought of conversions has inspired daydreams — of rich customer data, money falling from the sky... ... more
 

Riding the Wave of Ecommerce Trends

Lisa Callahan | In this article, Sawaram Suthar from Business2Community lists five popular ways ecommerce marketers are driving growth.... more
 

Don't Hit Send Before Doing This to Your Email Signature

Lisa Callahan | In this article, Brad Beutler from Hubspot showcases seven examples of clever email signatures that drive clicks and conversions.... more
 

Study Up on Ecommerce Tips with These Entrepreneurs

Lisa Callahan | Summary Respect your elder entrepreneurs, and you'll avoid many of the speedbumps they dealt with on their path to success.These seven business owners have been there, done that. And they're willing to share their best-kept secrets for your benefit... more
 

Two Dozen Ways to Win on Black Friday & Cyber Monday

Lisa Callahan | In this article, Corey Ferreira from Shopify helps you prep your ecommerce store for Black Friday and Cyber Monday with 26 tips.... more
 

Ecommerce 'Round the World: 2017 State of the Industry

Lisa Callahan | Alan Coleman from Moz presents a "gift to the global e-commerce industry" — a study of over 140 million website sessions and their impact on business KPIs.... more