Articles in Display & Programmatic Advertising

 

Ringing in the New Year with Blockchain and Programmatic Advertising

Ashley Kaczmar | Summary Last year saw programmatic advertising go through quite a number of growing pains. Now, as we come into the new year, many expect to see programmatic grow past, particularly with the help of blockchain.In this article, Jay Friedman will di... more
 

What Does Post-Cookie Mean for Advertisers?

Ashley Kaczmar | Summary “First-party ID management is evolving, as the need for consent will intensify over the next year and put pressure on the archaic streak of user data capture and storage,” said Amir Malik, digital marketing head for Accenture. In this... more
 

Are You Taking Control of Your Co-Op Advertising?

Ashley Kaczmar | Summary For many brands, co-op advertising, also known as wholesale marketing, has long been a black hole, agency and brand executives said. But  with department stores’ retail sales declining , partly due to the rise of Amazon, marketers are d... more
 

Are Your Video Ad Impressions Being Wasted?

Ashley Kaczmar | Summary Some publishers are wasting up to 20 percent of their programmatic video impressions, even though programmatic video ad spend in the U.S. tripled from $3 billion in 2015 to $9 billion in 2017, according to eMarketer. In this article, Ross... more
 

Level Up Your Programmatic Advertising With These Tips

Ashley Kaczmar | Summary By this point, most advertisers are using programmatic in their campaigns. There are established standards that advertisers use when working with programmatic.However, if you feel like your advertising has plateaued, you may need to shake u... more
 

Before Transparency Comes Control

Kerry Bianchi | While not exactly a panacea, here are some of the controls that advertisers can leverage as a significant first step toward transparency.... more
 

The Problem With Full-Service Agencies in Adtech

Sam Goldberg | Can you trust the man who says he can do it all? Sam Goldberg cautions against those types when it comes to the adtech industry in this article.... more
 

Increase Your Ad's Click-Through Rate And Click On This Article

Ashley Kaczmar | Summary The digital landscape is highly competitive. Getting your ads in front of the right people is only half the battle. You need them to be interested enough to click on it and engage with your brand.In this article, Perry Marshall will give yo... more
 

Blockchain is On the Horizon for Programmatic

Ashley Kaczmar | Summary You've heard people talk about using blockchain in programmatic advertising repeatedly. And now you might be wondering when it will actually be something you can use.In this article, Yuyu Chen will discuss the current state of blockchain t... more
 

Bringing TV Advertising into the Future with Programmatic TV

Ashley Kaczmar | Summary The use of programmatic technology has taken place within digital advertising for several years now. Now, its time for TV advertising to use programmatic to reach audiences in a more personalized way.In this article, Allie Shaw will discuss... more
 

How to Rebuild Trust in the Digital Advertising Industry

Ashley Kaczmar | Summary Recently, advertisers have begun to question the worth of digital advertising. The issues with programmatic advertising have built a lot of mistrust between the buyers and sellers of our digital landscape.How do we get that trust back? In t... more
 

Why Can't We Be Friends? Removing the Silos Between Programmatic and Creative

Ashley Kaczmar | Summary In some marketers' minds, the rise of programmatic has caused conflict. How do you make programmatic and creative work seamlessly together?In this article, Janice Tan will bring some expert views to light and help you understand how to remo... more
 

Expert Opinion: Display and Programmatic Advertising featuring Matt Garrepy

Matt Garrepy | With more than half of today’s digital display ads being purchased programmatically, it’s clear that the future trend is continued growth.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Kristoffer Nelson

Kristoffer Nelson | We’ll see greater transparency, a shrinking of the middleman market, wide adoption of header bidding, and emergence of blockchain tech.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Darren Easton

Darren Easton | Over the next few years, as the tools to create them become more accessible and easier to use, programmatic will become a more user-friendly platform.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Christiana Cacciapuoti

Christiana Cacciapuoti | The state of display and programmatic advertising technology evolution will be felt among transparency, over-the-top content (OTT) and data.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Michael Nevins

Michael Nevins | Programmatic buying platforms will evolve to better serve the buyers of new formats and to aggregate digital video supply from multiple platforms.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Jeff Chi

Jeff Chi | Programmatic advertising and technology have completely been a game changer for our ad industry. Find out more in this article from MarTechExec.... more
 

Expert Opinion: Display and Programmatic Advertising featuring David Wiesenfield

David Wiesenfield | Display and programmatic advertising will have advancements in these 3 areas. Find out David Wiesenfield's predictions in this article from MarTechExec.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Anudit Vikram

Anudit Vikram | We’ll see better transparency and reduced fraud soon. There’s demand for a resolution and the data and technology is able to build viable solutions.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Rick Abell

Rick Abell | Things are already moving in this direction, but in 3-5 years’ time, we should be in a much more transparent programmatic world.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Rob Weatherhead

Rob Weatherhead | Within 3 years the majority of advertising will be bought programmatically via a platform, within 5 it will be 100 percent.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Greg Wasserstrom

Greg Wasserstrom | In the very near future, machine learning will become a core element of all integrated (or holistic) marketing strategies.... more
 

Removing the Veil on Digital Advertising with Blockchain

Ashley Kaczmar | Summary Digital advertising suffers under irregularities and issues with accountability. Advertisers are demanding ways to fix this issues and that's where blockchain enters the picture.In this article, Iyke Aru discusses how blockchain can enable... more
 

Expert Opinion: Display and Programmatic Advertising featuring Jed Lambert

Jed Lambert | One area where I'd expect to see some evolution is in full screen and interactive display units - e.g., rich media and playables.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Kean Graham

Kean Graham | The issues of transparency that plagues advertisers today will eventually be a thing of the past. Find out more in this article from MarTechExec.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Areiel Wolanow

Areiel Wolanow | Blockchain will significantly disrupt how display advertising is deployed and delivered over the coming years. Find out more in this article.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Chris Paquette

Chris Paquette | Programmatic is the only way to scale advertising buys to a point where a brand can have effective omnichannel marketing.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Boaz Cohen

Boaz Cohen | Over the next 3-5 years, display and programmatic advertising technology will evolve in many ways. Find out how in this article.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Neil Shapiro

Neil Shapiro | We will see the spread of programmatic buying and selling to emerging channels. Any media that can be digitized will be available programmatically.... more
 

Whiteout the Bad in Programmatic with Whitelisting

Ashley Kaczmar | Summary Whitelisting has the potential to alleviate many of programmatic advertising's issues. If done correctly. Ad fraud, transparency, brand safety, oh my! Programmatic advertising has faced a lot of issues in the recent years. How do you comba... more
 

Follow the Rules with This Programmatic Rulebook

Ashley Kaczmar | Summary Listen, we know programmatic advertising is confusing. There's a lot that's been said over the past couple of years and it can be hard to determine what advice is sound and what is not.Luckily, Gawain Owen, a seasoned programmatic advertis... more
 

How Programmatic Advertising Can Win Advertisers' Hearts Again

Ashley Kaczmar | Summary Programmatic advertising is still in some troubling waters. Many brands still don't trust it. Some believe that different methods will replace it all together.However, in this article, Erik Oster will discuss the potential programmatic adve... more
 

Recharge Your Retargeting Ads with These Methods

Ashley Kaczmar | Summary Retargeting is a powerful tool in the digital advertising world. But maybe you're not seeing as much from your retargeting ads as you would like.In this article from Smart Insights, you'll get five methods you can apply to your retargeting... more
 

How to Get Ahead with Your Ad Headlines

Ashley Kaczmar | Summary When it comes to print, the difference between someone choosing to read something or not is often the headline. This is true for digital advertising as well.In this article, Perry Marshall will talk about three tips you can use to create be... more
 

Clearing Up the Blemishes in the Supply-Side Platforms of Programmatic

Ashley Kaczmar | Summary “For the foreseeable future, this is a way for the SSPs to look good knowing very few [buyers] will be able to do anything about it,” said David Lee, programmatic lead at ad agency The Richards Group. Programmatic has had issues with t... more
 

Can You Afford to Ignore Online Brand Safety?

Ashley Kaczmar | In this article, Shelagh Daly Miller will examine what brands should do about brand safety in order to ensure their reputation is safe.... more
 

How Programmatic Display Can Impact Mobile Marketing

Ashley Kaczmar | In this article, Emma Ashby will talk about how brands can reach their consumers on a more personal level with programmatic display on mobile. ... more