Articles in Data

 

GDPR Prepwork: How U.S. Businesses are Staying One Step Ahead

Lisa Callahan | Summary We know by now that the EU-based General Data Protection Regulation (GDPR) will significantly alter the way we conduct business — and not just in the EU itself.Here in the U.S., business owners are readying up and buckling down ahead of t... more
 

Data in Martech: How the Future Depends Upon Our Past

Lisa Callahan | Summary History repeats itself, as they say.Just as bell sleeves and choker necklaces came back in style, no trend in martech really ceases to exist. It might step away from the limelight for a bit, or undergo some small changes. But each new pract... more
 

Collect Tons of Live Event Data with These Social Media Tools

Lisa Callahan | Summary Online and offline marketing are no longer separate entities.Now, thanks to martech, we can seamlessly connect online and offline data to paint a complete picture of our marketing performance.In this article, Mary C. Long from Adweek expla... more
 

Email Marketing Analytics Tips You Need to Read

Lisa Callahan | Summary Type. Send. Done.Email marketing is not that easy.In actuality, the majoring of your email marketing efforts begin after you click the send button.In this article, Marko Pyhajarvi from Ecomm10X lists some simple tips for optimizing your e... more
 

Incredibly Cool AI Applications You Might Not Even Know About

Lisa Callahan | Summary I'm almost so tired of reading about AI that I don't even want to write about it.But at the same time, I can't help but geek out over the cool and creative ways companies are using AI — that we may not even know about.In this article, Ka... more
 

How Third-Party Data Amplifies Your First-Party Data

Andrew Fegley | Third-party data and first-party data are like PB&J — Good apart, better together. Andrew Fegley explains why using just one is an amateur move.... more
 

Your Proof of Concept Could Make or Break Your Data Science Endeavors

Lisa Callahan | Summary As Data IKU explains, "A proof of concept (POC) is a popular way for businesses to evaluate the viability of a system, product, or service to ensure it meets specific needs or sets of predefined requirements."Martech is no stranger to POCs,... more
 

Four Pervasive Analytics Mistakes that Rookies Make

Lisa Callahan | Until AI can do our thinking for us, we need to look at our analytics with a critical eye. Tom Capper from Moz explains how to interpret them in this post.... more
 

Data Management in 2018: Storage, Security and Analytics Prevail

Lisa Callahan | Summary Data management is a key piece of the martech puzzle these days.And that's not just because data itself is growing in importance. It's also because the data management scene is going through some tricky changes lately — like the introduct... more
 

6 Ways that Quality Audience Data Leads to Higher Engagement

Lisa Callahan | Summary Knowing your customers starts with knowing your data.And you can't truly know your data if the data you have is, well, bad.In this article, Steve Zisk from Redpoint Global outlines six ways businesses can clean up their audience data to imp... more
 

Jumpstart Your Startup with These Market Research Tips

Lisa Callahan | In this article, Bidisha Gupta from Sociable Blog explains how to jumpstart your market research by creating a survey for your startup.... more
 

Third-Party Audience Data by the Numbers: What Businesses are Buying

Lisa Callahan | Summary Given how accessible audience data is for marketers today, there's just no need to strain your own resources to obtain the audience insights you need.Third-party data providers can be found far and wide within the martech landscape. And the... more
 

Is the AI the Enemy? Here's How We Can Ensure it Isn't

Lisa Callahan | Summary There's a level of fear-mongering still present around the idea of AI in martech.Whether it comes from a place or paranoia, misunderstanding or simply cynicism, this perspective needs to be challenged.In this article, Colin Priest from Info... more
 

Customer Data Platform: Get it or Get Out of Marketing

Lisa Callahan | Summary With a Customer Data Platform, you can actually achieve that semi-mystic "single customer view" all your martech friends keep talking about.In this article, Steve Zisk from Redpoint global talks through the three key reasons every brand nee... more
 

Predictive Analytics: Tools of the Trade (in Layman's Terms)

Lisa Callahan | Summary In this article, Bart Van Der Vurst from Element 61 offers a simple explanation of predictive analytics tools — both SaaS and self-service. Who Should Read This Article Trying to pick between a SaaS vs. self-service predictive tool? Th... more
 

How Cloud Integration Benefits Retail

Lisa Callahan | Summary The word "cloud" in itself is still pretty abstract.Add "integration" to the mix and non-technical marketers could be left perplexed.Check out this article from globalscape for an introduction to cloud integration and how it benefits differ... more
 

These Big Data Trends are Paving AI's Path to Success

Lisa Callahan | Summary It's hard to imagine AI could get any "buzzier" than it already is. But current big data trends point to huge advancements in AI for the upcoming year.In this article, Kayla Matthews from Big Data Made Simple lists five big data trends sure... more
 

Data Storytelling: 10 Rules for Marketers to Live By

Lisa Callahan | Summary Data storytelling, AKA data-driven storytelling, is what all good data visualization is based on.Because it's one thing to just present data. But using it to engage your audience, promote your brand and drive conversions... Well, that's ano... more
 

Big Data is Your Business (Literally): Top 10 Big Data Benefits

Lisa Callahan | Summary Big data: It's much more than a buzzword.Slowly but surely, marketers are coming to understand what exactly big data is and what it means for our field.In this article, Aniketh Jain from Inc42 casts light on the future of big data and how i... more
 

Baby Boomers: Our Most Undervalued Audience Segment

Lisa Callahan | Summary Pay no mind to those trendy Millennials — Baby Boomers are your new target audience.Research shows that this generation of folks, who were born between 1946-1964, are often overlooked by marketers.In this article, Jessica Wade from Smart... more
 

4 Data Science Job Titles and What They Actually Mean

Lisa Callahan | Summary The tech field isn't famous for having the clearest job titles or descriptions — even in the eyes of applicants themselves.But as martech requires more tech talent day by day, we need to welcome these pros — and their sometimes wonky ti... more
 

These AI Tools are on Fire, According to Forrester

Lisa Callahan | Summary Forrester's version of Gartner's Hype Cycle illustrates the rise — and fall — of 10 different AI tools. Wanna know the fate of your faves?Check out this article from House of Bots' Nand Kishor to discover where the AI market is headed w... more
 

Ensuring Data Quality of Third Parties

Michael Benedek | You can't watch over the shoulder of third-party data providers, but you can practice due diligence to ensure data quality. Michael Benedek explains how.... more
 

Using Predictive Analytics in the Retail Supply Chain

Lisa Callahan | Summary Recently, a study from Segment found that nearly 40 percent of consumers surveyed said that they have purchased something more expensive than they originally planned because their experience was personalized. In this article, Michelle Cove... more
 

Why Customer Data Platforms are the BFF of the Customer Journey

Lisa Callahan | Summary If the customer journey were the Yellow Brick Road, then Customer Data Platforms (CDPs) would be Oz.Plainly said, all the data collected from the customer journey needs somewhere to go. But that somewhere can't be just anywhere. In this day... more
 

Data Visualization Comes Second, Content Strategy Comes First

Lisa Callahan | Summary In my opinion, data visualization is one of the most interesting and confusing topics in martech.Interesting because it pretty much epitomizes martech — the marriage of creativity and data. But it's confusing for the same reason.Should we... more
 

Expert Opinion: Predictive Analytics featuring JJ Kardwell

JJ Kardwell | Read up on what analytics expert JJ Kardwell foresees will happen as predictive technology evolves over the next three to five years.... more
 

Predictive Analytics Deconstructed: A Super-Simple Recipe for Marketing Success

Lisa Callahan | Puzzled by predictive analytics? Check out our article for the bare bones of predictive analytics, including insight and forecasts from 17 martech experts.... more
 

Netflix Data Has Seen its Ups and Downs

Lisa Callahan | Find out what started Netflix down a temporarily bad path, plus what they did about it.... more
 

Your Web Analytics Platform Could Make or Break Your Business

Lisa Callahan | Summary Analytics are everywhere.Yet, we still haven't gotten it right. Especially when it comes to choosing the right tool.In this article, James McCormick from Forrester summarizes the findings from one of the company's latest research: Why web a... more
 

Big Data Needs Bitcoin Like Marketing Needs Tech

Lisa Callahan | Summary Unless you come from a tech background, you might not feel that Bitcoin is worth a second glance.But we all know marketing and technology are converging. And, like it or not, that means we have to understand what the emerging tech trends ar... more
 

Expert Opinion: Predictive Analytics featuring Korey Thurber

Korey Thurber | Read up on what analytics expert Korey Thurber foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Mike Gilloon

Mike Gilloon | Read up on what analytics expert Mike Gilloon foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Kerrie Wuenschel

Kerrie Wuenschel | Read up on what analytics expert Kerrie Wuenschel foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Michel Ballings

Michel Ballings | Read up on what analytics expert Michel Ballings foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Manny Medina

Manny Medina | Read up on what analytics expert Manny Medina foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring François Bancilhon

François Bancilhon | Read up on what analytics expert François Bancilhon foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring David Bairstow

David Bairstow | Read up on what analytics expert David Bairstow foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring David Keane

David Keane | Read up on what analytics expert David Keane foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Mark Gamble

Mark Gamble | Read up on what analytics expert Mark Gamble foresees will happen as predictive technology evolves over the next three to five years.... more