Articles in Data

 

GDPR, Data and Transparency: It’s Time to Earn Your Customer’s Trust

Gerry Widmer | Come May 25, 2018 — when the GDPR will start to be enforced — transparency will no longer be optional. Guest author Gerry Widmer explains why in this post.... more
 

Expert Opinion: Business Intelligence Featuring Amanda Orson

Amanda Orson | We asked martech experts what the future holds for business intelligence. Find out what they said in this edition of the Martech Master Series.... more
 

Expert Opinion: Business Intelligence Featuring Harry Glaser

Harry Glaser | We asked martech experts what the future holds for business intelligence. Find out what they said in this edition of the Martech Master Series.... more
 

Expert Opinion: Business Intelligence Featuring Jordan Harling

Jordan Harling | We asked martech experts what the future holds for business intelligence. Find out what they said in this edition of the Martech Master Series.... more
 

Expert Opinion: Business Intelligence Featuring Gil Allouche

Gil Allouche | We asked martech experts what the future holds for business intelligence. Find out what they said in this edition of the Martech Master Series.... more
 

Expert Opinion: Business Intelligence Featuring Justin Gray

Justin Gray | We asked martech experts what the future holds for business intelligence. Find out what they said in this edition of the Martech Master Series.... more
 

Expert Opinion: Business Intelligence Featuring Andrew Wayne Pearson

Andrew Wayne Pearson | We asked martech experts what the future holds for business intelligence. Find out what they said in this edition of the Martech Master Series.... more
 

Expert Opinion: Business Intelligence Featuring Carmine Mastropierro

Carmine Mastropierro | We asked martech experts what the future holds for business intelligence. Find out what they said in this edition of the Martech Master Series.... more
 

Expert Opinion: Business Intelligence Featuring Marc Cerniglio

Marc Cerniglio | We asked martech experts what the future holds for business intelligence. Find out what they said in this edition of the Martech Master Series.... more
 

Expert Opinion: Business Intelligence Featuring Karisa Booth

Karisa Booth | We asked martech experts what the future holds for business intelligence. Find out what they said in this edition of the Martech Master Series.... more
 

Expert Opinion: Business Intelligence Featuring Steve Chong

Steve Chong | We asked martech experts what the future holds for business intelligence. Find out what they said in this edition of the Martech Master Series.... more
 

Expert Opinion: Business Intelligence Featuring Pawan Murthy

Pawan Murthy | We asked martech experts what the future holds for business intelligence. Find out what they said in this edition of the Martech Master Series.... more
 

Expert Opinion: Business Intelligence Featuring Justine Beauregard

Justine Beauregard | We asked martech experts what the future holds for business intelligence. Find out what they said in this edition of the Martech Master Series.... more
 

Expert Opinion: Business Intelligence Featuring Tim Jernigan

Tim Jernigan | We asked martech experts what the future holds for business intelligence. Find out what they said in this edition of the Martech Master Series.... more
 

Expert Opinion: Business Intelligence Featuring Rune Bromer

Rune Bromer | We asked martech experts what the future holds for business intelligence. Find out what they said in this edition of the Martech Master Series.... more
 

Expert Opinion: Business Intelligence Featuring Steve de Mamiel

Steve de Mamiel | We asked martech experts what the future holds for business intelligence. Find out what they said in this edition of the Martech Master Series.... more
 

How Mobile Data Management Platforms (DMPs) Benefit Organizations

Trent Jonas | Using a mobile DMP, your organization can take advantage of the exponentially increasing mobile Internet audience, and get ahead of the competition.... more
 

Behavioral Targeting in Predictive Analytics

Trent Jonas | Behavioral targeting yields a lot of data. In many cases—too much. So, what data should you be looking at? Read on to find out.... more
 

Pros and Cons of Big Data as a Service (BDaaS)

Trent Jonas | While BDaaS requires a considerable commitment of resources on the part of a company, firms that are able to implement BDaaS harness data-leveraging power.... more
 

Utilizing Mobile and Web Analytics in the Face of Bots, Blockchain and Barred User Data

Lisa Callahan | Using mobile and web analytics today is like navigating a minefield. But those who’ll rise above — like these experts did — will embrace the challenge.... more
 

4 Defining Traits of Valuable Audience Data

Lisa Callahan | Identifying and collecting valuable audience data will help you to optimize your marketing campaigns without wasting time on worthless data.... more
 

Advantages of Customer Intelligence for Business

John Shieldsmith | Customer intelligence is an emerging and ever-growing force in marketing. With this power comes great responsibility, but even greater promise.... more
 

Customer Data Platforms: The Smart Marketer's Swiss Army Knife

Trent Jonas | Customer Data Platforms (CDPs) are quickly becoming indispensible tools for marketers. Read on to learn about the problems customer data platforms can solve... more
 

Customer Intelligence and Data Science System Tips From Kristian Keep

Kristian Keep | What are the key business benefits of a highly developed business customer intelligence and data science system? Here's what Kristian Keep had to say.... more
 

Customer Intelligence and Data Science System Tips From Tracey Van Puyvelde

Tracey Van Puyvelde | What are the key business benefits of a highly developed business customer intelligence and data science system? Here’s what Tracey Van Puyvelde said.... more
 

Customer Intelligence and Data Science System Tips From Irina Peregud

Irina Peregud | What are the key business benefits a highly developed business customer intelligence and data science system? Here's what Irina Peregud had to say.... more
 

Customer Intelligence and Data Science System Tips From Ali Rebaie

Ali Rebaie | What are the key business benefits of having a highly developed business customer intelligence and data science system? Here's what Ali Rebaie had to say.... more
 

Customer Intelligence and Data Science System Tips From Tuval Chomut

Tuval Chomut | What are the key business benefits of having a highly developed business customer intelligence and data science system? Here’s what Tuval Chomut had to say.... more
 

Customer Intelligence and Data Science System Tips From John L. Myers

John L Myers | What are the key business benefits of having a highly developed business customer intelligence and data science system? Here's what John L Myers had to say.... more
 

Dashboards vs. Data Visualizations: Which is Best?

John Shieldsmith | Proper data presentation is everything. This is where dashboards and data visualization come in and both are incredible tools.... more
 

How Predictive Analytics Can Boost Your Retail Success

Madeleine Helme | With so many actionable insights produced for your business, predictive analytics is a strong move for any retail business.... more
 

Data Management Platforms: Making Sense of Data (So You Don’t Have To)

John Shieldsmith | What if you have too much data? Where do you begin looking for the right pieces of data? If you have Data Management Platforms you already know the answers.... more
 

Expert Opinion: Mobile & Web Analytics Featuring Lisa Hawke

Lisa Hawke | Today, the way we use data and analytics is at a crossroad. Find out what our experts predict for its future in this installment of our Master Series.... more
 

Expert Opinion: Mobile & Web Analytics Featuring Lucas Long

Lucas Long | Today, the way we use data and analytics is at a crossroad. Find out what our experts predict for its future in this installment of our Master Series.... more
 

How Telemarketers Use Your Personal Data Against You

Lisa Callahan | The cycle of data mining among telemarketers is a vicious one, making spam calls more pervasive than ever before. Where does it start, and does it ever end?... more
 

Expert Opinion: Mobile & Web Analytics Featuring George Musi

George Musi | Today, the way we use data and analytics is at a crossroad. Find out what our experts predict for its future in this installment of our Master Series.... more
 

Expert Opinion: Mobile & Web Analytics Featuring Brett Tabano

Brett Tabano | Today, the way we use data and analytics is at a crossroad. Find out what our experts predict for its future in this installment of our Master Series.... more
 

Expert Opinion: Mobile & Web Analytics Featuring Emil Jimenez

Emil Jimenez | Today, the way we use data and analytics is at a crossroad. Find out what our experts predict for its future in this installment of our Master Series.... more
 

Expert Opinion: Mobile & Web Analytics Featuring Nate Masterson

Nate Masterson | Today, the way we use data and analytics is at a crossroad. Find out what our experts predict for its future in this installment of our Master Series.... more