Articles in Commerce & Sales


How to Take Product Photos That Sell

Madeleine Helme | Buyers base their decision on what the seller shows them about the product. Which is why quality product photos are a key part of making sales in ecommerce.... more

Is Your Business Excited About Hyperlocal Marketing?

Madeleine Helme | Hyperlocal marketing brings a whole new level of specificity in your targeted marketing. It’s a great strategy for reaching an audience.... more

The Incredible Journey from Lead to Customer

Madeleine Helme | To help you make the customer experience a seamless one, you first need to understand it yourself. So, let’s take a look at the sales journey.... more

Chatbots vs. Humans for Conversational Commerce

Madeleine Helme | What is the best method of communicating with customers over messaging apps? Let’s consider some of the pros and cons of chatbots.... more

4 Tips for Profitable Affiliate Marketing

Madeleine Helme | Make sure you consider these four profitable affiliate marketing tips when choosing your affiliate partners and optimizing your site to advertise them.... more

How to Optimize Landing Pages to Get More Sales

Madeleine Helme | Try out these tips to optimize landing pages, and make sure to test them to find the design and content that maximizes conversions.... more

Why Does Your SEO Need Local Marketing?

Madeleine Helme | These are three major ways that effective local marketing efforts could boost your SEO and make your website and brand easier to find online.... more

Qualified Leads You Should Never Ignore

Madeleine Helme | Spotting important, qualified leads and knowing how to respond to is crucial to turning them into sales. Here's a guide to identifying qualified leads.... more

A Guide to Omni-Channel Selling

Madeleine Helme | By creating a seamless omni-channel selling experience, you can successfully cater to all of your customers’ needs and drive more sales on all platforms.... more

Ecommerce Site Search Best Practices

Madeleine Helme | An ecommerce site search is an invaluable tool that will help your customers have a great shopping experience on your website.... more

5 Ways to Boost Online Conversion Rates

Madeleine Helme | Whatever the conversion rate on your e-commerce site, there is always room for improvement. Here are a few different types of tools you can use.... more

Keeping Up with Mobile Commerce

Madeleine Helme | The mobile commerce boom is here, and it’s expected to get even bigger. If your brand isn’t prepared, then it could be left in the dust.... more

Pre-Sales Call: How to Research a Prospect

Madeleine Helme | Sales reps that do research on their prospects before contacting them are much better equipped for providing people with relevant information.... more

5 Sales Metrics You Need to Know About

Madeleine Helme | To optimize your sales processes and get the most out of your sales teams, make sure you are keeping track of these key sales metrics.... more

In-Store Events to Attract Customers and Drive Sales

Madeleine Helme | Hosting special in-store events create an exciting experience that attracts more customers to your store, while simultaneously raising brand awareness.... more

Making Your Local Email Campaigns More Local

Madeleine Helme | Create your email content with the right audience in mind.Try out the following techniques for localizing your email campaigns.... more

Ecommerce Marketing Guiding Principles According to Robyn Johnson

Robyn Johnson | Don’t use the success of online marketplaces as an excuse for your failure. Check out this expert’s tips on using ecommerce marketing in the “Amazon era.”... more

The Importance of Social Proof for E-Commerce Stores

Madeleine Helme | In the online world, social proof can come in lots of different forms, such as customer reviews, testimonials, case studies, and posts on social media.... more

Ecommerce Marketing Guiding Principles According to Michelle Killebrew

Michelle Killebrew | Don’t use the success of online marketplaces as an excuse for your failure. Check out this expert’s tips on using ecommerce marketing in the “Amazon era.”... more

Ecommerce Marketing Guiding Principles According to Sally Golland

Sally Golland | Don’t use the success of online marketplaces as an excuse for your failure. Check out this expert’s tips on using ecommerce marketing in the “Amazon era.”... more

Ecommerce Marketing Guiding Principles According to Drew Thomas

Drew Thomas | Don’t use the success of online marketplaces as an excuse for your failure. Check out this expert’s tips on using ecommerce marketing in the “Amazon era.”... more

Top Tips for Upselling and Cross-Selling

Madeleine Helme | Although upselling and cross-selling are often perceived as sleazy sales tactics, when done right, they actually benefit all parties involved.... more

What on Earth is Sales Enablement?

Madeleine Helme | Sales enablement is a relatively new buzzword, so no one can agree on what it really is. Get the lowdown on sales enablement for your business.... more

Referral Marketing for Local Businesses

Madeleine Helme | Try out these three ideas to start spreading positive word of mouth and get more customers through referral marketing for local businesses.... more

How to Optimize Amazon Listings

Madeleine Helme | You need to optimize Amazon listings to allow people to discover it when they search for related keywords.Try making some tweaks based on our advice.... more

Tips to Build Quality Links for E-Commerce Websites

Madeleine Helme | If your e-commerce site needs an SEO boost, try following these five tips to build quality backlinks to your website.... more

How Predictive Analytics Can Boost Your Retail Success

Madeleine Helme | With so many actionable insights produced for your business, predictive analytics is a strong move for any retail business.... more

Using LinkedIn as a B2B Sales Tool

Madeleine Helme | LinkedIn is commonly used as a recruitment tool, but that’s not the only way it can help your business, it is also great as a B2B sales tool.... more

Following the Regulations for Affiliate Marketing

Madeleine Helme | If you carry out email marketing, then you hopefully know this already and are following the rules set out by CAN-SPAM, but what about your affiliates?... more

Human Again Part 2: Deploying Personalization in E-Commerce

John Shieldsmith | Personalization is an incredibly powerful tool. This is especially true with e-commerce. But how do you go about picking a method? Start here.... more

Register for an Account vs. Check Out as a Guest

Madeleine Helme | Have you given a second thought to your online checkout system? Use these guidelines to determine if guest checkout or registration is best for sales.... more

Why You Need Mobile Point-of-Sale Systems

Madeleine Helme | Are mobile point-of-sale systems just a new fad in the retail world, or will they become the standard method of payment in the years to come?... more

How to Make More Sales from Your Facebook Business Page

Madeleine Helme | Let’s take a look at how you can optimize your Facebook business page to drive sales. These tips can be implemented without spending money to advertise.... more

Should You Have an App for Your Retail Store?

Madeleine Helme | In this article, we consider how retail marketing benefits from mobile apps. Keep reading to discover whether your business needs one.... more

Why You Need Live Chat Support for Your E-Commerce Site

Madeleine Helme | Live chat tools offer e-commerce sites a number of benefits. Read on to discover why you need live chat support for your e-commerce site.... more

How Retailers Can Master Foot Traffic

Madeleine Helme | Employing people-counting technologies in your retail store can help you master your foot traffic, leading to more customers, more sales, and more profits.... more

Steps to Take to Recover Abandoned Online Shopping Carts

Madeleine Helme | It’s scary to think that you could be losing 7 out of 10 customers online, so try these methods to recover abandoned online shopping carts.... more

A New Reality for Retail: AR and VR

Madeleine Helme | With more and more brands adopting virtual reality, retailers need to think about how they can implement the technology in their marketing to keep up.... more

3 Steps To Meeting Your 2018 Revenue Goals with People-Based Marketing

Ryan Urban | If we want to revitalize slumping sales channels, people-based marketing is the future. Learn what it is and how to use it in this guest post by Ryan Urban.... more

How to Boost Ecommerce Conversion Rates

Madeleine Helme | E-commerce conversion rates are low. Try following these tips to optimize your e-commerce store's conversion rate for better sales and profits.... more