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Summary

Your martech stack is a thing of beauty. You've spent months -- maybe even years -- building it. But are all of those moving parts moving together? Or are they just moving? Dave Chaffey is here to help you audit your martech stack using the 6Cs.

Who Should Read This Article

Are you a martech exec? Do you make decisions about the marketing stack? Are you looking to build your first marketing stack? Read this before the gears jam up!

What You Will Learn

This article will help you audit your martech stack by teaching you the 6Cs:

  • Content
  • Customers
  • Commerce
  • Core
And two more! C'mon, you need a reason to read the article.

Take Away

Auditing your martech stack ensures you're getting the most from your technology. Have you audited your martech stack? Did the results surprise you?