0 upvotes 0 discussions

Please help us to congratulate Brooke Willcox!

selected as one of 50 Women You Need to Know in Martech - 2018.

Please take a moment to celebrate Brooke!

By sharing her accomplishment, you're not only amplifying the collective voice of brilliant, deserving women — you are also reinforcing your support for women, in all workplaces and all industries, around the world.



Women in Martech

To kick off our Women in Martech Series, and to be considered one of 50 Women You Need to Know in Martech - 2018, we asked women to provide their thoughts in three areas: Career, Martech in Practice and Women in Martech.

Women in Martech is a weekly series, beginning in January 2018, based on the thoughts, advice and opinions of real women about marketing and marketing technology.

Subscribe to the Women in Martech series:

Here’s what Brooke had to say!

What keeps you motivated in your day-to-day role?

I’ve been in this industry for over 10 years, and one thing that always remains the same is that it’s constantly changing. The type of media recommendations we execute on our client’s behalf have greatly evolved in just the past year alone, with new media buying platforms, new data sources, new creative executions, etc.

There’s always something new and exciting to learn about, and to be able to bring those things to fruition in a campaign is exhilarating.

One thing that has kept me motivated in my day-to-day role as the Director of Digital Business Development at MNI Targeted Media Inc. is keeping a startup mentality. Whether you’re working for a large corporation or a small company, you need to keep that startup mindset, stay up-to-date with the trends and keep pushing yourself to think outside the box.

In this industry, you cannot stay stagnant and do the same thing day in and day out, or you’ll be left in the dust. Remaining flexible and having the ability to adapt to the ever-changing world of martech is essential, or else you run the risk of becoming obsolete.

Describe the biggest challenge that will need to be overcome in the next 5 years in marketing.

The biggest challenge facing marketing within the next five years is the further fragmentation of the industry and the ability to track and get a clear image of what drives results from strategy to execution.

Marketers are faced with new advancements in technology what seems like every day, and that can get confusing, not to mention distracting. Some may be quick to implement those new technologies, but we must keep the end goal in mind and ask ourselves, ”Does this make sense for the overall advertiser’s needs, and will this help them meet their end goal?”

No matter the advances the industry comes up with next, it must work and it must benefit our clients.

In addition, most partners within the martech ecosystem are siloed out to their speciality. Marketers must focus on aggregating their data into one view in order to act quicker upon optimizations.

What can women in martech do as a community to support one another?

Women in martech need to come together to share their knowledge and support one another. At Time Inc., we have Women at Time Inc. (W@TI) program which gives women within the company, across all offices, an opportunity to come together and get acquainted, make connections, discuss what’s on our collective minds and, most importantly, learn from each other.

We’ve had mentors within Time Inc. conduct Q&As about their career and leadership roles. We’ve also hosted sessions where we speak about the power of LinkedIn and maintaining a professional presence. This has become an incredibly powerful organization within Time Inc., and now it’s time for martech as a whole to shift to this mentality in order to strengthen the presence of women within our industry.

Support, mentorship and unity are, and will continue to be, the backbone of women in this industry.

Be sure to read 50 Women You Need to Know in Martech - 2018 and sign up to receive the Women in Martech series.