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Flow vs. Collaboration: Be a Productive Powerhouse

Tim Ziegler | We live in a super-hyper-connected world. And it’s great, right? Collaboration is the name of the game.... more
 

Expert Opinion: Content Marketing featuring Kevin Bobowski

Kevin Bobowski | Read up on what content marketing expert Kevin Bobowski predicts will happen as content marketing technology evolves over the next three to five years.... more
 

The Future of AI for Marketing featuring Rob Weatherhead

Rob Weatherhead | Rob Weatherhead is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: We are currently seeing the early stages of Artificial Intelligence (AI) in... more
 

The Impact of Blockchain Technology on Marketing featuring Rob Weatherhead

Rob Weatherhead | Alongside AI, Blockchain is dominating a lot of the conversation when it comes to advertising technology.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Rob Weatherhead

Rob Weatherhead | Within 3 years the majority of advertising will be bought programmatically via a platform, within 5 it will be 100 percent.... more
 

Call Analytics and Management – What Are Your Callers Telling You?

Ashley Kaczmar | Call analytics provides a way for a company’s inbound calls to be responded to efficiently and tracked to better manage and engage with incoming leads.... more
 

Building a Website That Search Engines Will Love: Tips From Marcus Miller

Marcus Miller | What are the key steps for building a website that search engines will love? Here's what one martech expert had to say about strategic SEO.... more
 

Building a Website That Search Engines Will Love: Tips From Robert Weller

Robert Weller | What are the key steps for building a website that search engines will love? Here's what one martech expert had to say about strategic SEO.... more
 

Demise of Lies: What's Really Happening to Retailers

Lisa Callahan | In this article, Erik Morton from VentureBeat walks us down memory lane to see where big-box retailers have been and where they're going — online, duh.... more
 

Autodialer

What is an autodialer? An autodialer is an automatic dialing system used by telemarketers. The system calls phone numbers, either randomly or from a list, using a computer. Autodialers work faster and reach more people than tradition... more
 

How Retailers Can Master Foot Traffic

Madeleine Helme | Employing people-counting technologies in your retail store can help you master your foot traffic, leading to more customers, more sales, and more profits.... more
 

Expert Opinion: DAM featuring Leslie Weller

Leslie Weller | Read up on what digital asset management expert Leslie Weller predicts will happen as systems evolve over the next three to five years.... more
 

The Impact of Blockchain Technology on Marketing featuring Megan Miller

Megan Miller | Blockchain technology is poised to drastically change marketing. Megan Miller discusses how in this contribution to MarTechExec.... more
 

The Future of AI for Marketing featuring Mark Mueller-Eberstein

Mark Mueller-Eberstein | Mark Mueller-Eberstein is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: Data will be everywhere and available, but controlled by individuals... more
 

Double Doors: Helping Retailers Open Up Shop Online

Lisa Callahan | In this article, Armando Roggio from Practical Ecommerce guides you retailers down the path to ecommerce with five tips to get you up and running.... more
 

Are Paperless Receipts the Next Big Thing for Retailers?

Madeleine Helme | Going paperless can make your retail store more efficient, improve your reputation, and make your customers happy to shop with you.... more
 

Developing Influencer Relationships When You're Starting Out: Advice From Lolly Spindler

Lolly Spindler | How do the pros pitch influencers for their marketing campaigns? We asked, they answered. Learn more in this expert roundup.... more
 

Expert Opinion: Community and Reviews featuring Fiona Adler

Fiona Adler | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

Engaging Your Target Market: Strategy Advice From Stephanie Scheller

Stephanie Scheller | What are your favorite strategies for engaging your target market? Here's what Stephanie Scheller had to say.... more
 

Ingenious Martech Hacks from the Pros Featuring Gene Caballero

Gene Caballero | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best march hacks?” Here’s what they said.... more
 

Expert Opinion: Email Marketing Featuring Marcus Miller

Marcus Miller | We asked 32 martech experts what the future holds for email marketing. Find out what they said in this edition of the Martech Master Series.... more
 

Excelling at ABM: Creative Tips From Marcus Miller

Marcus Miller | These martech experts have some ABM advice they’d like to share. We posed the question: “What are your most creative tips for excelling at ABM?"... more
 

Women You Need to Know in Martech: Valerie Vallancourt

Valerie Vallancourt | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Being an Enabler: Mastering Sales Enablement

John Shieldsmith | Your salespeople are your biggest asset. But, are you doing all you can to empower them? Master sales enablement and you will master sales.... more
 

Retailers, Are Your Fitting Rooms Costing You Sales?

Madeleine Helme | Do your fitting rooms provide customers with a positive experience? Improving this area of your store could lead to more sales, profits, and happy customers... more
 

Expert Opinion: Content Marketing featuring Alexander Kesler

Alexander Kesler | Read up on what content marketing expert Alexander Kesler predicts will happen as content marketing technology evolves over the next three to five years.... more
 

The Impact of Blockchain Technology on Marketing featuring Mark Mueller-Eberstein

Mark Mueller-Eberstein | What will the impact of blockchain technology be on marketing? Mark Mueller-Eberstein weighs in with expert insights.... more
 

It's All Fun and Games Until the Small Retailers Can't Keep Up

Sara Sousa | While innovations in marketing technology are seen as an advantage for a lot of companies, smaller retailers are having a harder time keeping up.... more
 

Sellers Tell All: Ecommerce Users Share Highs and Lows

Lisa Callahan | In this article, Shanelle Mullin from Shopify looks at what hundreds of ecommerce owners have to say about surviving and thriving with an online store.... more
 

Millennials are Ousting "Middle Man" Retailers, But Why?

Lisa Callahan | Greg Sterling from Marketing Land dives deeper into the results of this survey to find out why consumers are ditching retailers to buy direct from brands.... more
 

Expert Opinion: CRM featuring Tyler Riddell

Tyler Riddell | Find out what martech practitioner Tyler Riddell predicts for the future of Customer Relationship Management (CRM) solutions.... more
 

Expert Opinion: Community and Reviews featuring Gene Caballero

Gene Caballero | How do you build the best community for your brand? We asked the experts. Found out what they had to say in the installment of our Master Article Series.... more
 

Expert Opinion: Public Relations featuring Bob Geller

Bob Geller | Public relations its as different today as media itself. In this article, Bob Geller shares a how to stay ahead of the changing landscape.... more
 

Retailers Drive Sales With Customer Reviews

Madeleine Helme | Even if you don't sell online, your retail store can collect customer reviews on social sites and review sites. Give shoppers the social proof they need.... more
 

Ingenious Martech Hacks from the Pros Featuring Marcus Miller

Marcus Miller | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best march hacks?” Here’s what they said.... more
 

Ecommerce Marketing Guiding Principles According to Ryan BeMiller

Ryan BeMiller | Don’t use the success of online marketplaces as an excuse for your failure. Check out this expert’s tips on using ecommerce marketing in the “Amazon era.”... more
 

Reviving Dead Accounts with ABM: Tips From Peg Miller

Peg Miller | These martech experts have some ABM advice they’d like to share. We posed the question: “How do you revive dead accounts using ABM?"... more
 

Does Marketing Exist Without Technology? Perspective From Marcus Miller

Marcus Miller | We asked martech experts if marketing can still exist without technology. Find out what they said in this edition of our Expert Round-up.... more
 

What’s Your Plan For Voice Search? Here’s What It Should Be

Victoria Greene | With the increasing demand for voice-activation, have you made plans for integrating this functionality into your business applications?... more
 

To Chatbot or not to Chatbot?

Madeleine Helme | Chatbots can provide a lot of value to a business and its customers. You should know what this value will be in your case, rather than jumping right in.... more