45 Tips and Tricks from Marketers In-the-Know
Pranksters have been rejoicing in the hoodwinks of April Fools' Day for centuries.
There are several origin stories about why exactly so many cultures have made a tradition out of harmless pranking on April 1. The most popular claims credit the moving from the Julian calendar, which began the year on March 25, to the Gregorian calendar, which began the year on April 1.
Those who had not heard the news or could be tricked into believing that April 1 was still the proper day to celebrate the new year were considered “fools."
Today, April Fools' Day is much more than just a day to poke fun and play jokes. Brands from McDonald's to BMW to Ikea now embrace April Fools' Day as an opportunity for playfulness...and PR.
Here are some of the top brand hoaxes over the last few years, courtesy of AdWeek:
- April Fools’ Day Brand Hoaxes 2017
- April Fools’ Day Brand Hoaxes 2016
- April Fools’ Day Brand Hoaxes 2015
- April Fools’ Day Brand Hoaxes 2014
If you're all joked out from April Fools’ yesterday, we feel ya. That's why we’re taking a new approach this year — We’re not going to pity the fool, but instead arm marketers with tools. We asked the MarTechExec community to share their most effective marketing tricks, tips and hacks. Here are our favorites.
Advertising & promotion
1. Import your email lists when retargeting ads.
2. Use mail merge tools for outreach to similar brands.
3. Have several versions of your elevator pitch on hand.
4. Use Gmail canned responses + custom placeholders for PR outreach.
Content & experience
5. Pitch the up-and-comer platforms for a competitive edge.
6. Use a CMS that is easy to edit and modify.
7. Use Google search to get content ideas.
8. Use your RSS feed in conjunction with an automation tool.
9. Set up alerts for specific keywords that pop up online.
10. Use Google Search Console to diagnose SEO issues on your site.
11. Do a DIY A/B test by sending emails of various lengths and tones.
12. Use video/audio recording + transcription for pain-free content creation.
13. Set a 10-minute timer and brainstorm blog post titles.
14. Use Facebook to auto-generate captions using voice technology.
15. Refresh old blog content with updated stats and facts.
Commerce & sales
16. Use Amazon to track the success of your price drops.
17. Use templates for lead nurturing.
18. Get strategic with your LinkedIn headline to attract prospects.
19. Automate thank you notes to send to clients.
20. Send small gifts to your customers or clients to thank them for their business.
21. Use hunter.io to get straight to your target’s inbox.
22. Use Google Sheets add-ons to clean up your data.
23. Use Google Sheets + vlookup to keep your keywords list clean.
24. Use Excel + Facebook Ads Manager to parse client campaign data.
25. Use Google Slides + Sheets to automate data reports.
26. Do your own informal, face-to-face client research.
27. Conduct your own client research using LinkedIn.
28. Keep tabs on your competitors' website traffic and popular content.
29. Use a scatter plot to prioritize your to-do list.
30. Always be open to free alternatives to tools, because there’s plenty.
31. Take time to really learn the tools you already have.
32. Outsource work where you can.
33. Try using a Kanban board to replace a limiting content calendar.
34. Create templates for easy project and workflow management.
35. Use a calendar app as your virtual assistant.
36. Take advantage of rules in your email app for simpler sorting.
37. Use all-in-one tools if you’re on a strict budget.
38. Use Google Calendar + Zapier to keep track of client work.
39. Use Calendly with your email calendar to schedule meetings.
Social & relationships
40. Use IFTTT to keep content promo flowing.
41. Use IFTTT to keep track of thought leaders’ content so you can engage with it.
42. Reach out to influencers with small/medium followings for niche marketing.
43. Use Twitter autoresponders to engage with new followers.
45. Join group boards + automate Pins to increase following.