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Please help us to congratulate Agata Celmerowski!

selected as one of 50 Women You Need to Know in Martech - 2018.

Please take a moment to celebrate Agata!

By sharing her accomplishment, you're not only amplifying the collective voice of brilliant, deserving women — you are also reinforcing your support for women, in all workplaces and all industries, around the world.



Women in Martech

To kick off our Women in Martech Series, and to be considered one of 50 Women You Need to Know in Martech - 2018, we asked women to provide their thoughts in three areas: Career, Martech in Practice and Women in Martech.

Women in Martech is a weekly series, beginning in January 2018, based on the thoughts, advice and opinions of real women about marketing and marketing technology.

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Here’s what Agata had to say!

What advice would you offer someone getting into marketing in this landscape?

Don’t expect a career in marketing in 2017 (or beyond) if you’re not ready to get technical. You cannot be a great marketer today without a core level of technical literacy, because you won’t understand what’s possible — or how to move quickly — in the world of digital marketing.

So, I absolutely think every marketer benefits from having at least a basic understanding of both front-end development (HTML, CSS and some Javascript) and databases (how data is collected, the format in which it’s stored, how tables are structured and what’s possible to extract and/or integrate with other systems).

Increasingly, having a basic understanding of SQL and/or Python is also hugely beneficial to marketers, since they allow you to run queries or build simple scripts to automate parts of your workflow.

Those who invest in leveling up in technical areas today are only going to make themselves more appealing to employers in this competitive job market.

Describe the biggest challenge that will need to be overcome in the next 5 years in marketing.

I think the past five years have been all about the mass adoption of open API, cloud-based apps. And as a direct result, we’re at an inflection point right now when it comes to both the amount and accessibility of data available to marketers.

That’s incredibly exciting, because we have means to access reliable data and analyze it to find new ways to grow our businesses. But it’s also incredibly challenging, because it means there will be a greater divide than ever before when it comes to the “haves” and the “have nots.”

Specifically, those companies who are able to unlock their data — that is, pull it into one system reliably and use it to power their marketing (and exactly what we do at Klaviyo) — are going to be the ones in a position to apply technologies and techniques like machine learning and artificial intelligence to their marketing strategies. And the quality of their marketing, as measured by the relevance to and response from the recipients of that marketing, is going to go way up.

That’s going to change consumer expectations. If companies want to be competitive in the world that AI will make possible, they need to be thinking about data today.

What can women in martech do as a community to support one another?

Be present, stay active, and beyond all else, celebrate your own and each others’ failures as much as your successes.

That’s one of the things I love most about Klaviyo. Our culture makes it okay to fail publicly, and that failure means we’ve learned something that will help us be even better in the future.

I think embracing that mindset can be particularly challenging for anyone who holds themselves to high standards. But it’s an incredibly powerful way to drive personal growth, bring the community together and level up the industry as a whole.

Be sure to read 50 Women You Need to Know in Martech - 2018 and sign up to receive the Women in Martech series.