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Summary

How many of you still use AVEs? There might be a few, but it's time to recognize the death of this measurement system. If you're unconvinced, Gina Dietrich will explain just why it's time to let go of this outdated system.

Who Should Read This Article

Do you still AVE? Then you need to read this article and find out why it's old news.

What You Will Learn

In this article, you'll walk through:

  • What earned media value is
  • The problems with AVE
  • Where the PRSA stands on it

Take Away

It's time to evolve the way we measure our media. How do you feel about the AVE?