Articles in Advertising & Promotion

 

Google AdWords Phone Tracking

Madeleine Helme | Did you know you can do some advanced tracking of phone calls that come through your Google ads? Phone tracking is easier than you might think.... more
 

Is Blockchain the Answer to Our Advertising Problems?

Ashley Kaczmar | Blockchain's ability to function as a ledger of transactions that is open and shared has opened up possibilities in the eyes of marketers.... more
 

Search is Going Mobile: Don’t Be Left Behind

Virginia Fair | Ready or not—We are living in a mobile world. Consumers are searching for local information everywhere, on every device, right up to the moment they buy.... more
 

Adwords, Ad Groups, Campaigns, Bid Adjustments: Learning to Speak Search Advertising Google-ese

Virginia Fair | If you’re new to the world of search advertising, you’ll need to learn to speak a whole new language. Welcome to the world of Google Adwords.... more
 

Mobile Metrics: Which Should You Track?

Madeleine Helme | Tracking mobile analytics is essential for monitoring performance and optimization. Here are a few key types of mobile metrics for you to track.... more
 

What's New in Google Ads?

Madeleine Helme | Can your business find a way to leverage these new additions to Google Ads? Read on to find out more about these changes.... more
 

X Marks the Spot for Ad Escape Routes in Display Advertising

Madeleine Helme | Offering easy ad escape routes lends to the user experience and minimizes the disruption caused by your ads. Don't let your ad earn you a bad reputation.... more
 

Vertical Ads Reach New Heights

Madeleine Helme | Advertisers need to think about how they can adapt their branded content to a vertical format. Check it out on MarTechExec.... more
 

What is Real-Time Bidding?

Madeleine Helme | Once the practice of real-time bidding is understood, it’s clearly a lucrative opportunity for advertisers looking to optimize their online display ads.... more
 

Mobile Friendly vs. Mobile Responsive: Which is Better?

Kathi Furman | Here’s a little secret—Mobile friendly is not the same thing as mobile responsive. Which are better for user experience, however?... more
 

A Guide to Direct Mail Automation

Madeleine Helme | To help run your direct mail campaigns more efficiently, here are some of the tools available to help with direct mail automation.... more
 

How to Decide if Display Advertising is Right for You

Madeleine Helme | The “right” form of advertising is different for all businesses. To help you decide if display advertising is right for you, take a look at these questions.... more
 

5 Tricks for Mobile App Monetization

Madeleine Helme | Everybody wants to make money off their mobile applications, but mobile app monetization has a few different components to understand before diving in.... more
 

How to be Compliant When Using Native Advertising

Madeleine Helme | Native advertising fits in with the content that surrounds it and can be a powerful tool as long as it follows the rules of compliance.... more
 

Video Advertising: YouTube vs. Facebook

Madeleine Helme | Youtube vs facebook video advertising, which is better for your advertising needs? Read our side by side comparison to find out.... more
 

Keyword Research Mistakes to Avoid

Madeleine Helme | Effective keyword research can massively improve your website’s SEO and the success of your search advertising campaigns.... more
 

Church and State: In 2018, Native Ads Will Reinforce (Not Blur) the Line

Francis Turner | Are native ads a problem in our transparent industry — or are they a solution? Francis Turner makes his case for the advantages of native advertising.... more
 

How to Track Your Direct Mail Campaigns

Madeleine Helme | While the solutions to monitoring traditional marketing activities aren’t as obvious, they are vital to ensuring the success of your direct mail campaigns.... more
 

Which Types of Facebook Ads are Right for Your Business?

Madeleine Helme | Who doesn’t use social media these days? Discover which types of facebook ads are right for your business in this MarTech article.... more
 

How to Recover from Negative Publicity

Madeleine Helme | How you respond to negative publicity after a crisis could determine whether you bounce back from it or have your reputation tarnished for good.... more
 

3 Tips For Successfully Implementing Mobile Advertising

Madeleine Helme | Now that society and consumers are becoming increasingly mobile, brands have a lot to gain from investing in mobile advertising. Read on to find out how.... more
 

Is Public Relations Different for B2B and B2C?

Madeleine Helme | B2B and B2C call for different things. Here are some of the differences that businesses should bear in mind when planning their Public Relations activities.... more
 

The Proof is in the PPC: The Definitive Guide to Search Advertising

Ashley Kaczmar | TL;DR Definition Search advertising is the placement of ads in search engine results. Businesses pay to place these ads at the top of search results. The price paid depends on several factors, such as search term popularity, competition and... more
 

Expert Opinion: Search Advertising Featuring Tim Brown

Tim Brown | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Expert Opinion: Search Advertising Featuring Jason Scott

Jason Scott | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Expert Opinion: Search Advertising Featuring Gert Hattingh

Gert Hattingh | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Expert Opinion: Search Advertising Featuring Jonathan Aufray

Jonathan Aufray | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Expert Opinion: Search Advertising Featuring Jacob Wulff

Jacob Wulff | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Expert Opinion: Search Advertising Featuring Matt Solar

Matt Solar | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Expert Opinion: Search Advertising Featuring Daniel Rosenfeld

Daniel Rosenfeld | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Expert Opinion: Search Advertising Featuring Alex Tarrand

Alex Tarrand | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Expert Opinion: Search Advertising Featuring Andy Curry

Andy Curry | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Expert Opinion: Search Advertising Featuring Rich Kahn

Rich Kahn | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Expert Opinion: Search Advertising Featuring Wes Marsh

Wes Marsh | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Targeting Your Advertising with Granularity of Data

Madeleine Helme | Gaining greater granularity of data for your advertising campaigns is a worthwhile investment. Granularity could be the key to more successful advertising.... more
 

Getting the Most Out of Your Google Shopping Ads

Madeleine Helme | Are you ready to boost your conversions? Get started with Google Shopping Ads and follow these tips to help you boost your online sales.... more
 

Choosing the Right Font for Your Advertisements

Madeleine Helme | The font you use, just like the clothes you wear on a day-to-day basis, gives off a certain impression. Make sure you pick the right one for your ads.... more
 

Print Marketing is Still Working

Madeleine Helme | Consumers are spending more time online interacting with brands, but that doesn’t mean there isn’t still a place for print marketing.... more
 

Choosing the Right YouTube Ad Type for You

Madeleine Helme | With these options, you will now be able to choose the right kind of YouTube ad depending on the goals of your advertising campaign and content.... more
 

Learning About PR All Over Again by Promoting My Own Company

Curtis Sparrer | Practice what you preach, marketers. In this guest post, Chris Sparrer shares six key PR tips he's learned while promoting his own agency.... more