Articles in Advertising & Promotion

 

What’s Your Plan For Voice Search? Here’s What It Should Be

Victoria Greene | With the increasing demand for voice-activation, have you made plans for integrating this functionality into your business applications?... more
 

Is 2018 the Year of Mobile Advertising?

Ashley Kaczmar | Summary It goes without saying but 2017 was the year of mobile. There were many shifts in the industry that brought mobile marketing to the forefront.So what does that mean for us in 2018?In this article, Nicolas Rieul will discuss what he sees fo... more
 

Ringing in the New Year with Blockchain and Programmatic Advertising

Ashley Kaczmar | Summary Last year saw programmatic advertising go through quite a number of growing pains. Now, as we come into the new year, many expect to see programmatic grow past, particularly with the help of blockchain.In this article, Jay Friedman will di... more
 

What Does Post-Cookie Mean for Advertisers?

Ashley Kaczmar | Summary “First-party ID management is evolving, as the need for consent will intensify over the next year and put pressure on the archaic streak of user data capture and storage,” said Amir Malik, digital marketing head for Accenture. In this... more
 

Native Advertising: TV is Going Native

Ashley Kaczmar | Summary Native advertising is growing fast and with  predictions  of 36.2 percent growth this year, taking it past the $20 billion mark, we will see it become the main spend of choice for digital display advertising. In this article, Dale Lovel... more
 

Are You Taking Control of Your Co-Op Advertising?

Ashley Kaczmar | Summary For many brands, co-op advertising, also known as wholesale marketing, has long been a black hole, agency and brand executives said. But  with department stores’ retail sales declining , partly due to the rise of Amazon, marketers are d... more
 

Expert Opinion: Video Advertising featuring Tripp Boyle

Tripp Boyle | Read up on what video advertising expert, Tripp Boyle, predicts video advertising evolves over the next three to five years.... more
 

Are Your Video Ad Impressions Being Wasted?

Ashley Kaczmar | Summary Some publishers are wasting up to 20 percent of their programmatic video impressions, even though programmatic video ad spend in the U.S. tripled from $3 billion in 2015 to $9 billion in 2017, according to eMarketer. In this article, Ross... more
 

Level Up Your Programmatic Advertising With These Tips

Ashley Kaczmar | Summary By this point, most advertisers are using programmatic in their campaigns. There are established standards that advertisers use when working with programmatic.However, if you feel like your advertising has plateaued, you may need to shake u... more
 

Before Transparency Comes Control

Kerry Bianchi | While not exactly a panacea, here are some of the controls that advertisers can leverage as a significant first step toward transparency.... more
 

Keep Your Competitors From Owning Your Brand Searches

Ashley Kaczmar | Summary You ever find yourself checking in on your rankings and you go to search for your brand and then you see it. Your competitor is at the top of the page for your brand.How do you keep this from happening?In this article, Neil Patel is going t... more
 

Are You a PPC Marketer? Then You Need to Know This

Ashley Kaczmar | Summary When are we not in search of more great tips and tricks for paid search advertising? If you're a PPC marketer, you know the answer is never.Luckily, in this article, Lisa Raehsler will share 6 things you likely have not unveiled yet with A... more
 

Native is Taking Over with Sponsored Content

Ashley Kaczmar | Summary Social has been getting all the money when it comes to native content. But the tides have turned.In this article, Megan Morreale will discuss how and why more budget is being allocated towards non-social native content, particularly sponso... more
 

I See Machine Learning in Your Future, Mobile Marketing

Ashley Kaczmar | Summary Earlier this month, CleverTap had the pleasure of participating in the inaugural  Mobile World Congress Americas  in San Francisco. Paul Brody, CleverTap’s Chief Product Officer, was a speaker at the event. He presented a topic at the... more
 

Do You Know This About Mobile Ad Fraud?

Ashley Kaczmar | Summary Many marketers think of mobile as the next big frontier. However, as marketing goes mobile, so does ad fraud.In this article, David Sendroff will talk about the key things brands need to know about mobile ad fraud and how they can stay on t... more
 

The Problem With Full-Service Agencies in Adtech

Sam Goldberg | Can you trust the man who says he can do it all? Sam Goldberg cautions against those types when it comes to the adtech industry in this article.... more
 

Are Socials the Most Cost-Effective Form of Advertising?

Ashley Kaczmar | Summary You've written an amazing piece of content. Now you just need people to notice it.How do you do that?In this article, Neil Patel makes an argument for social ads are the most cost-effective and efficient way to drive traffic to your conten... more
 

Increase Your Ad's Click-Through Rate And Click On This Article

Ashley Kaczmar | Summary The digital landscape is highly competitive. Getting your ads in front of the right people is only half the battle. You need them to be interested enough to click on it and engage with your brand.In this article, Perry Marshall will give yo... more
 

Expert Opinion: Native Advertising featuring Megan James

Megan James | Read up on what native advertising expert, Megan James, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Native Advertising featuring Mark Logan

Mark Logan | Read up on what native advertising expert, Mark Logan, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Native Advertising featuring Ryan Steelberg

Ryan Steelberg | Read up on what native advertising expert, Ryan Steelberg, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Native Advertising featuring Jehan Hamedi

Jehan Hamedi | Read up on what native advertising expert, Jehan Hamedi, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Native Advertising featuring Yang Han

Yang Han | Read up on what native advertising expert, Yang Han, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Native Advertising featuring Jason Hall

Jason Hall | Read up on what native advertising expert, Jason Hall, foresees will happen as native advertising technology evolves over the next three to five years.... more