Articles in Advertising & Promotion

 

Do Marketers Have Room For Traditional Print Media in the Digital Age?

Ashley Kaczmar | Definition Print advertising is displayed on physically printed media, such as magazines or newspapers. It’s typically used to reach more broad audiences compared to digital advertising. Guiding principles for print advertising There’s... more
 

Expert Opinion: Print Advertising Featuring Robb Hecht

Robb Hecht | In this edition of our Martech Master Series, we ask our experts for their prediction on the future of print advertising.... more
 

Expert Opinion: Print Advertising Featuring Scott Poniewaz

Scott Poniewaz | In this edition of our Martech Master Series, we ask our experts for their prediction on the future of print advertising.... more
 

Expert Opinion: Print Advertising Featuring Dennis Kelly

Dennis Kelly | In this edition of our Martech Master Series, we ask our experts for their prediction on the future of print advertising.... more
 

Expert Opinion: Print Advertising Featuring Justine Beauregard

Justine Beauregard | In this edition of our Martech Master Series, we ask our experts for their prediction on the future of print advertising.... more
 

Expert Opinion: Print Advertising Featuring Tim Brown

Tim Brown | In this edition of our Martech Master Series, we ask our experts for their prediction on the future of print advertising.... more
 

Expert Opinion: Print Advertising Featuring Matthew Mercuri

Matthew Mercuri | In this edition of our Martech Master Series, we ask our experts for their prediction on the future of print advertising.... more
 

Ad Copy: 3 Best Practices Backed By Data

Julia Olennikova | In this article, guest author Julia Olennikova from SEMRush summarizes what was found after analyzing 8,000 ecommerce sites and their PPC data.... more
 

Get Your Content Read: Promoting Whitepapers, Blogs, Articles and Case Studies

Mark Shapiro | Content creation works — if the content is properly conceived, written and properly distributed and promoted. Guest author Mark Shapiro explains.... more
 

Are you Missing Out by Only Advertising on Google?

Madeleine Helme | Are we missing a trick by only advertising on Google? There are other search engines out there, and your customers might be using them.... more
 

Essential Elements of a Successful Video Ad

Madeleine Helme | While there is no set formula for a successful and shareable video ad, there are a few key elements that some of the most successful ones share.... more
 

Tips for Performing PR Activities on a Budget

Madeleine Helme | If you don’t have a huge PR budget but are still interested in growing your business, here are some PR activities you can carry out for little to no money.... more
 

A Guide to Advertising on Twitter

Madeleine Helme | Advertising on Twitter can help businesses tap into the millions of active users on the platform. Here is a quick guide to get you started.... more
 

3 Easy Ways to Succeed with LinkedIn Advertising

Kathi Furman | If your company markets to other businesses, you may find the LinkedIn platform to be most effective for advertising and promotion.... more
 

YouTube: Increase Your Online Visibility

Kathi Furman | Viewing time on YouTube has increased at least 50% year-over-year for three straight years. YouTube is not new to the online marketing world.... more
 

Creating Instagram Ads People Will Love

Madeleine Helme | Instagram ads are a great way to get more leads for your business. Follow these tips to create ads that will make your audience pay attention.... more
 

Avoid Making These Common Text Ad Mistakes

Madeleine Helme | Text ad mistakes are easy to overlook, but avoiding them could result in much more successful ad campaigns and a boost to your return on investment.... more
 

iOS App Store Adds Search Advertising

Madeleine Helme | As advertisers don’t create their own ad copy, search ads are an opportunity with little time investment needed, and app downloads could soar as a result.... more
 

A Guide to Advertising on Instagram

Madeleine Helme | Here’s a basic guide to get your Instagram ads up and running. Get creative with your content for maximum engagement on Instagram.... more
 

Getting Started with LinkedIn Advertising

Madeleine Helme | LinkedIn advertising is a powerful way to get your targeted message in front of just the right people. Are you using it yet?... more
 

How to Use PR to Launch Your New Product/Service

Madeleine Helme | If you want to ensure the success of your launch, PR is a must have. Read on to find out how you can use PR to launch a new product or service.... more
 

How to Optimize Content for Mobile

Hailee Franco | With Google's recent changes to their search engine, your company needs to optimize content for mobile to help ensure it ranks in mobile searches.... more
 

Expert Opinion: Print Advertising Featuring Kevin Indig

kevin indig | In this edition of our Martech Master Series, we ask our experts for their prediction on the future of print advertising.... more
 

Google AdWords Phone Tracking

Madeleine Helme | Did you know you can do some advanced tracking of phone calls that come through your Google ads? Phone tracking is easier than you might think.... more
 

Is Blockchain the Answer to Our Advertising Problems?

Ashley Kaczmar | Blockchain's ability to function as a ledger of transactions that is open and shared has opened up possibilities in the eyes of marketers.... more
 

Search is Going Mobile: Don’t Be Left Behind

Virginia Fair | Ready or not—We are living in a mobile world. Consumers are searching for local information everywhere, on every device, right up to the moment they buy.... more
 

Adwords, Ad Groups, Campaigns, Bid Adjustments: Learning to Speak Search Advertising Google-ese

Virginia Fair | If you’re new to the world of search advertising, you’ll need to learn to speak a whole new language. Welcome to the world of Google Adwords.... more
 

Mobile Metrics: Which Should You Track?

Madeleine Helme | Tracking mobile analytics is essential for monitoring performance and optimization. Here are a few key types of mobile metrics for you to track.... more
 

What's New in Google Ads?

Madeleine Helme | Can your business find a way to leverage these new additions to Google Ads? Read on to find out more about these changes.... more
 

X Marks the Spot for Ad Escape Routes in Display Advertising

Madeleine Helme | Offering easy ad escape routes lends to the user experience and minimizes the disruption caused by your ads. Don't let your ad earn you a bad reputation.... more
 

Vertical Ads Reach New Heights

Madeleine Helme | Advertisers need to think about how they can adapt their branded content to a vertical format. Check it out on MarTechExec.... more
 

What is Real-Time Bidding?

Madeleine Helme | Once the practice of real-time bidding is understood, it’s clearly a lucrative opportunity for advertisers looking to optimize their online display ads.... more
 

Mobile Friendly vs. Mobile Responsive: Which is Better?

Kathi Furman | Here’s a little secret—Mobile friendly is not the same thing as mobile responsive. Which are better for user experience, however?... more
 

A Guide to Direct Mail Automation

Madeleine Helme | To help run your direct mail campaigns more efficiently, here are some of the tools available to help with direct mail automation.... more
 

How to Decide if Display Advertising is Right for You

Madeleine Helme | The “right” form of advertising is different for all businesses. To help you decide if display advertising is right for you, take a look at these questions.... more
 

5 Tricks for Mobile App Monetization

Madeleine Helme | Everybody wants to make money off their mobile applications, but mobile app monetization has a few different components to understand before diving in.... more
 

How to be Compliant When Using Native Advertising

Madeleine Helme | Native advertising fits in with the content that surrounds it and can be a powerful tool as long as it follows the rules of compliance.... more
 

Video Advertising: YouTube vs. Facebook

Madeleine Helme | Youtube vs facebook video advertising, which is better for your advertising needs? Read our side by side comparison to find out.... more
 

Keyword Research Mistakes to Avoid

Madeleine Helme | Effective keyword research can massively improve your website’s SEO and the success of your search advertising campaigns.... more