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It goes without saying but 2017 was the year of mobile. There were many shifts in the industry that brought mobile marketing to the forefront. So what does that mean for us in 2018? In this article, Nicolas Rieul will discuss what he sees for the mobile advertising industry in 2018 and how that will effect marketers.

Who Should Read This Article

If you're starting your mobile advertising plan for the new year, it won't hurt to give this article a peek.

What You Will Learn

This article will give you insight into what you can expect in 2018 for mobile advertising.

  • Industry consolidation won't slow down
  • Transparency is a must-have not a nice-to-have
  • Incremental footfall measurements move to real-time

Take Away

Last year was a big turning point for the mobile marketing/advertising industry. Now, in 2018, maturity and growth are ahead of us. Do you have any predictions of your own for mobile advertising this year?