The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off

Lana Moore | Find out what 70 marketing executives, practitioners and AI enthusiasts have to say about he future of AI as it relates to marketing.... more
 

The Impact of AI on Modern Marketing: Scoring AI's Impact on Marketing Technology with Comments from Experts

Lana Moore | The Impact of AI on Modern Marketing, Part III Scoring AI's Impact on Marketing Technology with Comments from Experts Delivering the right message at the right time to the right audience isn’t really a goal.  Goals are statements that you... more
 

The Impact of Blockchain Technology on Marketing featuring Adam Fingerman

Adam Fingerman | Blockchain promises increased trust between buyers and sellers. Find out more in this contribution to MarTechExec from Adam Fingerman.... more
 

The Impact of AI on Modern Marketing: 13 Realistic AI Outcomes Marketers Can Expect

Lana Moore | You might be wondering what AI can realistically do for you, the marketer. In this article, we'll talk about 13 things you can expect from AI in marketing.... more
 

Before Transparency Comes Control

Kerry Bianchi | While not exactly a panacea, here are some of the controls that advertisers can leverage as a significant first step toward transparency.... more
 

Expert Opinion: DAM featuring Anthony Welgemoed

Anthony Welgemoed | Read up on what digital asset management expert Anthony Welgemoed predicts will happen as systems evolve over the next three to five years.... more
 

Mastering Conversion Rate Optimization

John Shieldsmith | Your site might look nice. And maybe it's even bringing in a lot of visitors. But is it performing where it counts? Conversion rate optimization is key.... more
 

Top Marketers Say 2017 is the Year for Mobile Analytics

John Shieldsmith | The collection and analyzing of mobile activity, including installation and use of mobile apps, as well as mobile browsing, is known as mobile analytics.... more
 

Ensuring Data Quality of Third Parties

Michael Benedek | You can't watch over the shoulder of third-party data providers, but you can practice due diligence to ensure data quality. Michael Benedek explains how.... more
 

Account-Based Marketing (ABM): A Guide to the Future for High-Performing Teams

Ashley Kaczmar | What does the future hold for account-based marketing (ABM)? Find out with these predictions and best practices from over 16 experts.... more
 

Ecommerce Marketing: A Guide for Reaching Today’s Customer

Ashley Kaczmar | Undeniably, the customer journey now starts and often finishes online. Ecommerce marketing is now more critical than ever.... more
 

Expert Opinion: DAM featuring Nicolas Athanasopoulos

Nicolas Athanasopoulos | Read up on what digital asset management expert Nicolas Athanasopoulos predicts will happen as systems evolve over the next three to five years.... more
 

Expert Opinion: DAM featuring Howard Scott

Howard Scott | Read up on what digital asset management expert Howard Scott predicts will happen as systems evolve over the next three to five years.... more
 

’Tis the Season to be Social: How to Broaden Your Holiday Reach

Anna Rachel Rich | Set your eggnog down and learn to expand social reach over the next months with these tips from Patrick Gillooly.... more
 

Why Marketers Want to Get Closer to their Customers in 2017 with Proximity Marketing

Madeleine Helme | More and more businesses are adopting proximity marketing and other location-based marketing techniques to deliver highly targeted marketing messages.... more
 

The Impact of Blockchain Technology on Marketing featuring Megan Miller

Megan Miller | Blockchain technology is poised to drastically change marketing. Megan Miller discusses how in this contribution to MarTechExec.... more
 

Expert Opinion: Predictive Analytics featuring Bradley DeLoatche

Bradley DeLoatche | Read up on what analytics expert Bradley DeLoatche foresees will happen as predictive technology evolves over the next three to five years.... more
 

Predictive Analytics Deconstructed: A Super-Simple Recipe for Marketing Success

Lisa Callahan | Puzzled by predictive analytics? Check out our article for the bare bones of predictive analytics, including insight and forecasts from 17 martech experts.... more
 

Putting Your Eggs in One Basket: Mastering iPaaS

John Shieldsmith | Do you have what feels like a million cloud-based platforms you make your employees juggle? It's time to consolidate those with iPaaS.... more
 

Expert Opinion: Influencer Marketing featuring Blaire Massaroni

Blaire Massaroni | Read up on what influencer marketing expert, Blaire Massaroni, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: DAM featuring Leslie Weller

Leslie Weller | Read up on what digital asset management expert Leslie Weller predicts will happen as systems evolve over the next three to five years.... more
 

The Impact of Blockchain Technology on Marketing featuring Dean Anastos

Dean Anastos | Blockchain technology is poised to change marketing. Its chief advantage is that it removes the middleman in a wide range of industries.... more
 

The Impact of Blockchain Technology on Marketing featuring Kimberly Burghart

Kimberly Burghart | Given the fact that blockchain is built with many marketer's pain points in mind, chances are good that if word gets out, demand for the systems will rise.... more
 

The Impact of Blockchain Technology on Marketing featuring Lindsey Galloway

Lindsey Galloway | What will the impact of blockchain technology be on marketing? Lindsey Galloway weighs in with expert insights.... more
 

The Impact of Blockchain Technology on Marketing featuring Rodrigo Montagner

Rodrigo Montagner | In my opinion, blockchain technology is already impacting automated marketing and will impact it even more in the future. There are a few channels where we already can see this starting. But we will see bigger effects in the near future with the en... more
 

The Impact of Blockchain Technology on Marketing featuring Jake Bennett

Jake Bennett | What will the impact of blockchain technology be on marketing? Jake Bennett weighs in with expert insights.... more
 

Increase Your Ad's Click-Through Rate And Click On This Article

Ashley Kaczmar | Summary The digital landscape is highly competitive. Getting your ads in front of the right people is only half the battle. You need them to be interested enough to click on it and engage with your brand.In this article, Perry Marshall will give yo... more
 

Chatbot & Facebook Messenger: The Cure-All for Waning Open Rates

Anna Rachel Rich | Summary As customers’ inboxes are increasingly inundated with clutter, marketers struggle to optimize for higher open rates. Mason Wear suggests a strategy that bypasses email altogether — spotlighting chatbots and Facebook Messenger as viabl... more
 

Make Sure You're Not Making These PPC Mistakes

Ashley Kaczmar | Summary PPC has been around so long that it seems to become a bit of an afterthought for some marketers. And this leads to some crucial mistakes.In this article, Ben Jacobson will talk about the most common PPC mistakes marketers are making and ho... more
 

The Impact of Blockchain Technology on Marketing featuring Dan Salganik

Dan Salganik | The future is uncertain when it comes to blockchain, which makes it even more interesting for marketers and tech-enthusiasts.... more
 

The Impact of Blockchain Technology on Marketing featuring Jase Rodley

Jase Rodley | Blockchain technology is poised to drastically change marketing. Jase Rodley discusses how in this contribution to MarTechExec.... more
 

The Impact of Blockchain Technology on Marketing featuring Mark Mueller-Eberstein

Mark Mueller-Eberstein | What will the impact of blockchain technology be on marketing? Mark Mueller-Eberstein weighs in with expert insights.... more
 

The Impact of Blockchain Technology on Marketing featuring Cathy Reisenwitz

Cathy Reisenwitz | In the marketing world at large, ICOs (initial coin offerings) are having a marketing heyday. Learn more in this contribution from Cathy Reisenwitz.... more
 

Power to the Marketers! How to Prove Marketing is More Than Just an Expense

Sara Sousa | With many organizations looking at marketing as an expense, marketers need to work to prove the contribution of their marketing efforts. ... more
 

Testing, Testing 1, 2, 3: Make Sure You Do Testing Before Launch

Ashley Kaczmar | Summary Are you not getting the conversion rate you hoped to see? You may have missed a crucial step.In this article, Chris Dayley will talk about the testing you need to before launch and how it will help you see the conversion rate you want. Wh... more
 

Meet Your Match: Marketing Attribution Models You'll Love

Lisa Callahan | Summary There's a lot of misinformation about how marketers attribute web traffic.Should you use first-click? Last-click? All the clicks?In this article, Witold Wrodarczyk from Search Engine Journal talks through the different attribution models... more
 

Breaking Bad (Habits): Removing Silos for ABM Success

Anna Rachel Rich | Ernesto Castillo explains the challenges of ABM and provides insights to facilitate successful sales and marketing team collaboration.   ... more