Expert Opinion: Search Advertising Featuring Jacob Wulff

Jacob Wulff | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more

Tools of the Trade: How Product Management Keep Businesses Relevant and Resilient

Lana K. Moore | These experts have some product management advice they’d like to share. We posed the question: "How do you build a product that stands the test of time?”... more

April Tools: Hacking the Martech Landscape

Lana K. Moore | We asked the MarTechExec community to share their most effective marketing tricks, tips and hacks. Here are our favorites.... more

Reasons to Design Email Marketing with Mobile in Mind

Kathi Furman | Make sure your emails get read by keeping the mobile user in mind, here's six reasons why you need to start creating mobile emails.... more

5 Lessons Learned From Using Heatmap Testing Data to Create Floods of Profit

William Chou | In this article, guest author William Chou reviews the key findings from his company's study on heatmap data, including how to turn it into profits.... more

Tips for Effective Marketing Campaign Implementation

Kathi Furman | Effective marketing campaign implementation only occurs when plans are created, documented, and tracked over time to determine which channels work.... more

Looking Forward: The Optimistic Future of the Martech Workplace

Lana K. Moore | I’ve talked before about how technology has led to rapid changes in the workplace. Though you don’t need me to tell you that. You’ve likely already experienced it in your own company if this is anything to go by: When you look at the th... more

The Importance of Optimizing Off-Site Content

Kathi Furman | Make it a point to optimize both your on and off-site content to experience the best results. Use these five strategies when optimizing off-site content.... more

Improving SEO Results With Visual Content Marketing

Paul Teitelman | Content marketing is the new standard of online advertising, being trusted by thousands of multinational brands to boost sales and improve SEO. Marketers across the globe are waking up to the fact that consumers no longer have to accept being... more

GDPR’s “Right to Be Forgotten” is Marketing’s Best Customer Experience Opportunity Yet

Cindy Jennings | Guest author Cindy Jennings discusses what you can learn from the GDPR to better protect your customers’ data and improve customer experience.... more

Common A/B Testing Mistakes Made by Businesses

Kathi Furman | Use A/B testing to make your marketing strategy stronger. Avoid these seven A/B testing mistakes to see the best results.... more

7 Things I Expect to Hear About Influencer Marketing During My Trip to Cannes Lions

Barbara Soltysinska | Influencer generated content exceeds expectations This year, I’ve seen that influencers are really upping the quality of their content, making it extremely hard to tell who it’s coming from. Influencer branded content continues to... more

Standing Out from the Noise: Winning Customer Loyalty in a Tech-Driven Landscape

Lana K. Moore | Do you remember the wave of wacky social media personas that littered brand accounts on Twitter for a few years? (And still persists, to some extent).   This phenomenon popped up as a way for brands to compete for the customerâ... more

Beacon Technology and Proximity Marketing: A Formula for Retail Success

Alicia Williams | As a retailer, you’re always looking for new ways to effectively engage your customers. Now, what would you say if we told you there’s a way to alert each and every customer to a product or special offer that specifically interests them — pr... more

9 Tactics to Effectively Implementing Marketing Resource Management Software

Kathi Furman | Effective implementation of marketing resource management software is the only way businesses will see a positive return for their money.... more

Overcome Sales Objections with Content Marketing

Kathi Furman | Here's how businesses can overcome sales objections through their content marketing strategy before the customer ever speaks to a salesperson.... more

A/B Testing Ideas to Make Your Marketing Stronger

Kathi Furman | Use these A/B testing ideas to make your online marketing strategy stronger, generate more leads, and increase sales revenue.... more