The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off

Lana Moore | Find out what 70 marketing executives, practitioners and AI enthusiasts have to say about he future of AI as it relates to marketing.... more

A Touchy Subject: Essential B2B Customer Touchpoints

Hailee Franco | If you don't want to fall behind your B2C counterparts, then listen up B2Bers. Chris Wright shares some of the biggest B2B customers touchpoints.... more

Do You Know These 3 Things About Snapchat's Snap Map Feature?

Ashley Kaczmar | Snapchat recently introduced a new feature called Snap Map, and there's been a lot of chatter about it. What can brands use this feature for? Find out here.... more

Will Voice Search Take Over the Advertising Industry?

Ashley Kaczmar | Is 2017 the year of voice search? That's what many brands are being led to believe. But it may be too soon for that just yet.... more

Get These Key Takeaways on Mobile Marketing

Ashley Kaczmar | It's time to focus in hard on mobile marketing. So this article is about big lessons and takeaways that you can apply to your own mobile marketing campaign. ... more

Could Pay-Per-Visit Become the Future of Mobile Advertising?

Ashley Kaczmar | Companies all over are noticing this trend in mobile advertising. Because of this, a new model is taking shape. The pay-per-visit ads model.... more

Getting Engaged with Your Social Media Engagement

Ashley Kaczmar | We all know it's important to have engagement with consumers on our social media channels. But are we measuring it in the right way? Find out more here.... more

R-E-S-P-E-C-T Find Out What it Means to Customers

Ashley Kaczmar | Find out how you can build trust and respect between yourself and your customers in this article from Business2Community. ... more

Influencer Marketing is Growing Up Fast

Ashley Kaczmar | Influencer marketing has evolved beyond just "mommy bloggers" and celebrity endorsements. The rise of social media has redefined influencer marketing.... more

Strategy First: Why Businesses Should Focus on Their Strategy Before a Solution

Hailee Franco | To avoid shiny object syndrome it's important for businesses to consider their marketing strategy before considering their martech solution. Find out why.... more

Learn About the Best Social Media Strategies from Marketing Experts

Ashley Kaczmar | Social media grew like a fire - fast and furious. A lot of marketers feel like lost in it. Luckily, there are experts who have strategies to share.... more

Survival of the Fittest Social Media Presence

Ashley Kaczmar | Only 61% of Fortune 500 CEOs have no social media presence whatsoever. Meanwhile social networks are closing in on 3 billion users. Why does this matter?... more

All About the Customer: Why You Need Customer Experience

Ashley Kaczmar | The internet has brought higher expectations from consumers. With that in mind, you need to make sure customer experience is a top priority. ... more

Living in a Mobile-First World: How to Engage Your Customers on Mobile

Ashley Kaczmar | What does being in a mobile-first world mean? It means that the lines between social, mobile, and messaging continue to blur. ... more

Are You Spending Your Digital Advertising Budget on the Right Things?

Ashley Kaczmar | This article from Jag Duggal examines what advertisers are missing by not dividing their digital advertising campaign budgets up more. ... more

Are Martech and Adtech Two Side of the Same Coin?

Hailee Franco | Are martech and adtech distinct or just two sides of the same coin?" Experts everywhere share differing opinions on the topic. Find out what they are.... more

How to Turn Your Social Media Following into a Brand Following

Ashley Kaczmar | As brands, we seek brand loyalty. That loyalty won't just come overnight, however. In this article, learn how to use social media in that action plan.... more

Getting in the Habit: The 5 Traits to Help You Succeed in Marketing

Hailee Franco | Are you tired of being mediocre and ready to find success? Then check out this article to learn how you can succeed in marketing, straight from an expert.... more

How Consumers Feel About Digital Advertising Right Now

Ashley Kaczmar | We know that the consumer trust in advertising is shaky, and can you blame them? Advertisers are shaky on them right now too. So, what do you do?... more

MarTech and the Modern Marketer: How Tech Creates New Opportunities

Hailee Franco | What was once considered to be mostly a creative field, has changed dramatically due to technology. Find out how martech is changing the modern marketer.... more

Here, There, Everywhere: Where Social Media Belongs in Your Organization

Ashley Kaczmar | Social media can be a tricky thing to nail down for a brand. Where does it belong? Kristina Libby answers that question in this article from PR News Online.... more

YouTube is Kicking Offensive Content Out of the House

Ashley Kaczmar | Well, YouTube has heard the advertiser's cry. Now, they've introduced a four-step plan that they're taking to cut down on terrorist content.... more

Evaluating MarTech Providers: Questions to Ask

Hailee Franco | If you've seen Scott Brinker's MarTech Landscape Supergraphic then you know there are thousands of martech providers available. So which one do you choose?... more

Stackie Winners Share Their Martech Lessons

Hailee Franco | Companies are getting creative in order to make the most of these marketing stacks. So what martech lessons can you learn from them?... more

Bring Out the Impulsiveness of Your Customers

Madeleine Helme | Intent and impulse drive consumers' shopping behaviors online and offline. Understand these two psychological forces and leverage them to make more sales.... more

The Experts Talk Best Strategies for Engaging Target Audience

Lana Moore | Finding new ways to engage with your audience can be tricky. This is where marketing analytics comes into play. Let's see how experts engage.... more

To Succeed at Influencer Marketing, Stop Making These Mistakes

Ashley Kaczmar | Marketers have been stressing about seeing ROI for their influencer marketing, yet they continue to make these mistakes. Read this article to find out why.... more

Hi It's Google. Can You Hear Me Now?

Hailee Franco | Google is always right? I mean right? And we should listen to them no matter what. Find out the answer to this question in an article from Dave Davies.... more

Emerging Companies Can Find Larger Growth with Martech Tools

Hailee Franco | If you want your new or emerging company to see hyper growth in the next few years you need the right tools. Find out what martech tools those are now.... more

Is This Real Life or Is It Fantasy Demand-Side Platforms?

Ashley Kaczmar | A bunch of DSPs have popped up in the past few years. But not all of them are really DSPs. So how can you tell if DSP is real or not?... more

Looks Good, Performs Poorly: Website Design Mistakes to Avoid

John Shieldsmith | Website design involves more than your site's appearance, it's how your site works. Neil Patel is has seven website design mistakes that hurt conversions.... more

Do You Have the Skills Necessary for Mastering Social Media?

Ashley Kaczmar | Social media is one of the best ways to reach consumers these days. But you can't use it to its fullest potential if you don't have the proper skills.... more

Embracing Disruptiveness Around the Office

Lisa Callahan | Disruptiveness as a core value is more popular than ever. Yet, according to this article, most companies don't embrace it to its full potential.... more

Wine and Dine: Treating Sales Like Dating

John Shieldsmith | Selling is a lot like dating. Both are about building relationships, and both rely on listening. Use these dating tips to drive sales.... more

Display Advertising is Getting the Shake-Up From Apple

Ashley Kaczmar | What does Apple's new announcement mean for display advertising on their browser, Safari? Find out in this article from Forbes.... more

"Alexa, What Products Do You Recommend?"

Ashley Kaczmar | We've been talking a lot about how the age of voice search is upon us, but are we talking about how those voice searches work? ... more

Ugh, Whatever: Driving Employee Engagement

John Shieldsmith | Do you feel your employees are engaged at work? Or are they just pushing buttons and going home? It's time things get set right.... more

Creating Customer Loyalty Is About More Than Data

Ashley Kaczmar | The beauty of data is that it's supposed to let us understand customers more. Yet, customers still feel that brands don't know them as well as they should.... more

Where is Programmatic Advertising Headed?

Ashley Kaczmar | Programmatic advertising isn't over, but it's not the grand solution it once was. So where are advertisers shifting their focus? Find out in this article.... more