Advertising & Promotion


Bringing Video Ads to Mobile Apps

Ashley Kaczmar | Video is one of the leading trends of 2017. Are you bringing your videos to mobile apps successfully? Find out in this article.... more

Does Your Mobile Marketing Meet Customer Needs?

Ashley Kaczmar | We're in a mobile-first world now, and that means mobile marketing needs to meet higher expectations for consumer experience. ... more

Say You're Sorry: Apologizing During a PR Crisis

Ashley Kaczmar | Saying you're sorry is an important part of crisis management. But you can't just throw out any apology. Get some tips from PR experts on how to apologize.... more

Choosing the Right YouTube Ad Type for You

Madeleine Helme | With these options, you will now be able to choose the right kind of YouTube ad depending on the goals of your advertising campaign and content.... more

The Advantages of Print Advertising for Media Campaigns

Madeleine Helme | Don’t simply dismiss print advertising as a bygone tradition. Advantages of print advertising still holds power over its modern, digital counterpart.... more

Is Blockchain the Answer to Our Advertising Problems?

Ashley Kaczmar | Blockchain's ability to function as a ledger of transactions that is open and shared has opened up possibilities in the eyes of marketers.... more

Google vs Facebook: Remarketing and Retargeting Pt 2

John Shieldsmith | Both Google remarketing and Facebook remarketing offer incredible opportunities for marketers and businesses. You truly can’t go wrong.... more

The Consumer Demands Shaping Mobile Marketing

Ashley Kaczmar | In this article, Jason Spero steps in to make sure you're aware of the most important consumer behaviors shaping mobile marketing today.... more

Infographics are Flooding PR and It Might Be a Problem

Ashley Kaczmar | The popularity of infographics has resulted in more quantity, but less quality. Which poses the question: Are infographics still effective for PR?... more

Welcome to Native Advertising on Mobile

Madeleine Helme | The marketing world is becoming increasingly mobile, so native advertising on mobile may be the way to boost your advertising success.... more

Is Your Marketing Mobile-First?

Ashley Kaczmar | If your audience is living in a mobile-first world, shouldn't your marketing? Elyse Flynn Meyer from Forbes is here to tell you why it's so important.... more

Hold Up: Looks Like Brands Are Safer Online Than We Thought

Ashley Kaczmar | If you're just scrolling through headlines, it probably sounds like Google has screwed up ad placement. But things aren't as bad as they appear.... more

Protecting Your Brand From Fake News Sites

Ashley Kaczmar | As advertisers, we want to reach as many people as possible. However, we have to be cautious of fake news sites. What should we do to protect our brands?... more

Are Your Digital Ads Caught in the Wrong Metrics?

Ashley Kaczmar | The explosion of technology has given marketers and advertisers a lot of data to work with. So how do you know what metrics are the right metrics?... more

Are You Ready for the Mobile Takeover?

Ashley Kaczmar | Mobile usage is quickly overtaking desktop. This has affected ad designs. So what does this mean for programmatic ad buying?... more

How to Perfect Your Mobile Search Marketing

Ashley Kaczmar | It's not enough to just copy what you did with desktop searches and expect it to work on mobile. It's time to take your mobile marketing to the next level.... more

Stuck in the Past? It's Time to Bring PR to the Future

Ashley Kaczmar | Social media has changed a lot when it comes to how customers interact with your brand. It's time to shelve some old PR axioms and use new ideas.... more

If Social Media Doesn't Work, Why Not Try Native Advertising?

Ashley Kaczmar | For some reason, you're just not getting the response you hoped you would from social media. Why not give native advertising a try?... more

The Ad Fraud Epidemic and How to Cure It

Ashley Kaczmar | Lately, ad fraud has become quite the epidemic in the digital advertising industry. If you know how to detect when ad fraud is happening, you can stop it.... more

Programmatic Advertising is Evolving With People-Based Marketing

Ashley Kaczmar | Programmatic advertising is becoming the standard way to distribute. However, there's still a lot of work to be done to make it work smoothly. ... more

Should TV Advertising Have Viewability Standards?

Ashley Kaczmar | Having viewability standards for digital video has been incredibly important for advertisers. But what about traditional TV?... more

"Alexa, What Products Do You Recommend?"

Ashley Kaczmar | We've been talking a lot about how the age of voice search is upon us, but are we talking about how those voice searches work? ... more

Where is Programmatic Advertising Headed?

Ashley Kaczmar | Programmatic advertising isn't over, but it's not the grand solution it once was. So where are advertisers shifting their focus? Find out in this article.... more

Getting the Right Measurements On Your PR

Ashley Kaczmar | The only way to show that public relations has value is by measuring the right metrics. So are you measuring the right metrics on your campaign?... more

Adwords. Ad Groups. Campaigns. Bid Adjustments, Etc: Learning to Speak Search Advertising Google-ese

Virginia Fair | If you’re new to the world of search advertising, you’ll need to learn to speak a whole new language. Welcome to the world of Google Adwords.... more

What's New in Google Ads?

Madeleine Helme | Can your business find a way to leverage these new additions to Google Ads? Read on to find out more about these changes.... more

A Guide to Advertising on Twitter

Madeleine Helme | Advertising on Twitter can help businesses tap into the millions of active users on the platform. Here is a quick guide to get you started.... more

How to be Compliant When Using Native Advertising

Madeleine Helme | Native advertising fits in with the content that surrounds it and can be a powerful tool as long as it follows the rules of compliance.... more

The Times are a Changin' in Public Relations

Ashley Kaczmar | The face of the communications and public relations landscape has been slowly shifting for years. Dive into the biggest changes so far.... more

Be a Smart Cookie About Choosing a Programmatic Vendor

Ashley Kaczmar | Programmatic is a hard channel to work through. You may find yourself turning to a vendor. How do you know which one is right for you?... more

Are Brands Pulling Ads Too Quickly?

Ashley Kaczmar | Lately, a lot of brands have been pulling ads due to public outcry. But are brands responding too quickly to social media reactions?... more

Owned Media Means a Better Communication Plan

Ashley Kaczmar | If you're in PR, then you know about the four types of media. Each provides its own rewards. However, owned media seems to be the one that does it all.... more

Mobile Friendly vs. Mobile Responsive: Which is Better?

Kathi Furman | Here’s a little secret—Mobile friendly is not the same thing as mobile responsive. Which are better for user experience, however?... more

The Change Up in Digital Advertising

Ashley Kaczmar | Advertisers are realizing that their approach to targeted advertising isn't quite right. Find out more in this article from MIT Technology Review.... more

4 Easy Steps for Becoming a Video Advertising Master

Ashley Kaczmar | Video advertising has quickly become a favorite for consumers. But technology changes rapidly. So you may find yourself struggling to get an ad out there.... more

Standing Among Giants: Small Companies vs. Big Companies in PR

Ashley Kaczmar | Let's say you've got an amazing product or service. But, wait! Your competitor is a giant, like Google or Facebook. All you need is a smart PR strategy.... more

Is Public Relations Disappearing in the Digital Age?

Ashley Kaczmar | Has anyone else noticed how PR and marketing seem to merge together more and more? I'm sure you have. So, what's the PR industry to do to stay relevant?... more

Unlikely Friends: Inbound Marketing Principles and Display Ads Strategies

Ashley Kaczmar | Online advertising is about testing different methods. Check out this article to see how inbound marketing principles can improve display ad strategies.... more

How to Get Ahead with Your Ad Headlines

Ashley Kaczmar | Summary When it comes to print, the difference between someone choosing to read something or not is often the headline. This is true for digital advertising as well.In this article, Perry Marshall will talk about three tips you can use to create be... more

Is Your PPC Audience Strategy at the Top of the Game?

Ashley Kaczmar | In this article, Ilya Cherepakhin will give you 5 tips for creating a better PPC audience strategy. Read on to find out what they are.... more