Advertising & Promotion


How to Save the Day When Your Adwords Campaign is Suffering

Ashley Kaczmar | How can you put out a good ad if you don't know what elements work or don't? Read this article to see what optimization will help improve your ads. ... more

A New Contender Enters to Digital Advertising Race: Amazon

Ashley Kaczmar | Google and Facebook have reigned supreme over the digital advertising industry for years. Now, Amazon enters the race. Find out what the industry thinks.... more

Programmatic Advertising is Evolving With People-Based Marketing

Ashley Kaczmar | Programmatic advertising is becoming the standard way to distribute. However, there's still a lot of work to be done to make it work smoothly. ... more

Should TV Advertising Have Viewability Standards?

Ashley Kaczmar | Having viewability standards for digital video has been incredibly important for advertisers. But what about traditional TV?... more

Are Your Ads Creative Enough for Search Advertising?

Ashley Kaczmar | When you're doing search advertising, it can be easy to stick to a formula. However, there's a lot of competition, so it's time to think creatively. ... more

What's in a Measurement? How to Measure Your PR

Ashley Kaczmar | When people think of public relations, they probably don't think about sales as well. But, they should be. Public relations can play a big part in sales.... more

Need a Map to Programmatic Paradise? We've Got One Here

Ashley Kaczmar | Programmatic is all the rage. But there are concerns that come with it. In order to get through the programmatic landscape, you'll need to tread with care.... more

Is This Real Life or Is It Fantasy Demand-Side Platforms?

Ashley Kaczmar | A bunch of DSPs have popped up in the past few years. But not all of them are really DSPs. So how can you tell if DSP is real or not?... more

Amazon Enters the Ad Business: Are You Ready?

Ashley Kaczmar | "Today an e-commerce site, tomorrow the world!" What's part of that world? Why, digital advertising, of course. So that's where Amazon is heading.... more

Display Advertising is Getting the Shake-Up From Apple

Ashley Kaczmar | What does Apple's new announcement mean for display advertising on their browser, Safari? Find out in this article from Forbes.... more

"Alexa, What Products Do You Recommend?"

Ashley Kaczmar | We've been talking a lot about how the age of voice search is upon us, but are we talking about how those voice searches work? ... more

Where is Programmatic Advertising Headed?

Ashley Kaczmar | Programmatic advertising isn't over, but it's not the grand solution it once was. So where are advertisers shifting their focus? Find out in this article.... more

Hey B2B Marketers, Are You Making These Paid Search Mistakes?

Ashley Kaczmar | If you work in B2B marketing, you might not be used to handling paid search campaigns. However, they're still crucial to your marketing.... more

Advertising Value Equivalency is Going Out of Style

Ashley Kaczmar | Do you still use AVEs? Some might, but it's time to recognize the death of this system. This article will explain why it's time to let go of the AVE. ... more

Why Are Things So Rocky for Mobile Advertising?

Ashley Kaczmar | Mobile advertising can't survive on mobile game ads alone anymore. And that's led to a shift in the industry. Find out more in this article.... more

Getting the Right Measurements On Your PR

Ashley Kaczmar | The only way to show that public relations has value is by measuring the right metrics. So are you measuring the right metrics on your campaign?... more

The Big Takeaways From Shake-Up Show

Ashley Kaczmar | Social media and PR have become intertwined. With that in mind, you need carefully plan for this channel. Get some advice from the experts in this article.  ... more

Get These Key Takeaways on Mobile Marketing

Ashley Kaczmar | It's time to focus in hard on mobile marketing. So this article is about big lessons and takeaways that you can apply to your own mobile marketing campaign. ... more

Getting Started with LinkedIn Advertising

Madeleine Helme | LinkedIn advertising is a powerful way to get your targeted message in front of just the right people. Are you using it yet?... more

How to Use PR to Launch Your New Product/Service

Madeleine Helme | If you want to ensure the success of your launch, PR is a must have. Read on to find out how you can use PR to launch a new product or service.... more

Adwords. Ad Groups. Campaigns. Bid Adjustments, Etc: Learning to Speak Search Advertising Google-ese

Virginia Fair | If you’re new to the world of search advertising, you’ll need to learn to speak a whole new language. Welcome to the world of Google Adwords.... more

What's New in Google Ads?

Madeleine Helme | Can your business find a way to leverage these new additions to Google Ads? Read on to find out more about these changes.... more

X Marks the Spot for Ad Escape Routes in Display Advertising

Madeleine Helme | Offering easy ad escape routes lends to the user experience and minimizes the disruption caused by your ads. Don't let your ad earn you a bad reputation.... more

Tips for a Successful Direct Mail Campaign

Madeleine Helme | Ready to have a bigger impact on more recipients with your direct mail campaigns? Then you need to focus on these areas when implementing your campaign.... more

Essential Elements of a Successful Video Ad

Madeleine Helme | While there is no set formula for a successful and shareable video ad, there are a few key elements that some of the most successful ones share.... more

Tips for Performing PR Activities on a Budget

Madeleine Helme | If you don’t have a huge PR budget but are still interested in growing your business, here are some PR activities you can carry out for little to no money.... more

A Guide to Advertising on Twitter

Madeleine Helme | Advertising on Twitter can help businesses tap into the millions of active users on the platform. Here is a quick guide to get you started.... more

3 Easy Ways to Succeed with LinkedIn Advertising

Kathi Furman | If your company markets to other businesses, you may find the LinkedIn platform to be most effective for advertising and promotion.... more

Creating Instagram Ads People Will Love

Madeleine Helme | Instagram ads are a great way to get more leads for your business. Follow these tips to create ads that will make your audience pay attention.... more

Keep Your Audience Engaged With Push Notifications

Madeleine Helme | People don’t take long to check their phones after it buzzes, so push notifications are a great way to keep users engaged with your app.... more

How to be Compliant When Using Native Advertising

Madeleine Helme | Native advertising fits in with the content that surrounds it and can be a powerful tool as long as it follows the rules of compliance.... more

Keyword Research Mistakes to Avoid

Madeleine Helme | Effective keyword research can massively improve your website’s SEO and the success of your search advertising campaigns.... more

How to Recover from Negative Publicity

Madeleine Helme | How you respond to negative publicity after a crisis could determine whether you bounce back from it or have your reputation tarnished for good.... more

7 Tips for Perfecting Your SMS Marketing

Ashley Kaczmar | SMS marketing is one of the best tactics out there. We’ve rounded up a list of 7 of the best tips for implementing SMS marketing into your campaign.... more

Are Social Issues Poison to Your Advertising Efforts?

Ashley Kaczmar | Of course, not every ad that addresses social issues gets any form of vitriol. If it's handled correctly, it can go on to be a successful ad. ... more

Is Public Relations Different for B2B and B2C?

Madeleine Helme | B2B and B2C call for different things. Here are some of the differences that businesses should bear in mind when planning their Public Relations activities.... more

Living in a Mobile-First World: How to Engage Your Customers on Mobile

Ashley Kaczmar | What does being in a mobile-first world mean? It means that the lines between social, mobile, and messaging continue to blur. ... more

Could Pay-Per-Visit Become the Future of Mobile Advertising?

Ashley Kaczmar | Companies all over are noticing this trend in mobile advertising. Because of this, a new model is taking shape. The pay-per-visit ads model.... more

Do People Really Care About Your Brand?

Ashley Kaczmar | How do you approach your PR campaigns? This article will help you shift gears and develop a campaign that really makes people care about your brand!... more

The Future is Header Bidding

Ashley Kaczmar | You're likely familiar with the frustrations of the "waterfall" style of the bidding. Enter header bidding. The newest trend in programmatic advertising.... more