Advertising & Promotion

 

What’s Your Plan For Voice Search? Here’s What It Should Be

Victoria Greene | With the increasing demand for voice-activation, have you made plans for integrating this functionality into your business applications?... more
 

Is 2018 the Year of Mobile Advertising?

Ashley Kaczmar | Summary It goes without saying but 2017 was the year of mobile. There were many shifts in the industry that brought mobile marketing to the forefront.So what does that mean for us in 2018?In this article, Nicolas Rieul will discuss what he sees fo... more
 

Ringing in the New Year with Blockchain and Programmatic Advertising

Ashley Kaczmar | Summary Last year saw programmatic advertising go through quite a number of growing pains. Now, as we come into the new year, many expect to see programmatic grow past, particularly with the help of blockchain.In this article, Jay Friedman will di... more
 

Native Advertising: TV is Going Native

Ashley Kaczmar | Summary Native advertising is growing fast and with  predictions  of 36.2 percent growth this year, taking it past the $20 billion mark, we will see it become the main spend of choice for digital display advertising. In this article, Dale Lovel... more
 

Are You Taking Control of Your Co-Op Advertising?

Ashley Kaczmar | Summary For many brands, co-op advertising, also known as wholesale marketing, has long been a black hole, agency and brand executives said. But  with department stores’ retail sales declining , partly due to the rise of Amazon, marketers are d... more
 

Are Your Video Ad Impressions Being Wasted?

Ashley Kaczmar | Summary Some publishers are wasting up to 20 percent of their programmatic video impressions, even though programmatic video ad spend in the U.S. tripled from $3 billion in 2015 to $9 billion in 2017, according to eMarketer. In this article, Ross... more
 

Level Up Your Programmatic Advertising With These Tips

Ashley Kaczmar | Summary By this point, most advertisers are using programmatic in their campaigns. There are established standards that advertisers use when working with programmatic.However, if you feel like your advertising has plateaued, you may need to shake u... more
 

Expert Opinion: Video Advertising featuring Tripp Boyle

Tripp Boyle | Read up on what video advertising expert, Tripp Boyle, predicts video advertising evolves over the next three to five years.... more
 

Are You a PPC Marketer? Then You Need to Know This

Ashley Kaczmar | Summary When are we not in search of more great tips and tricks for paid search advertising? If you're a PPC marketer, you know the answer is never.Luckily, in this article, Lisa Raehsler will share 6 things you likely have not unveiled yet with A... more
 

Native is Taking Over with Sponsored Content

Ashley Kaczmar | Summary Social has been getting all the money when it comes to native content. But the tides have turned.In this article, Megan Morreale will discuss how and why more budget is being allocated towards non-social native content, particularly sponso... more
 

Do You Know This About Mobile Ad Fraud?

Ashley Kaczmar | Summary Many marketers think of mobile as the next big frontier. However, as marketing goes mobile, so does ad fraud.In this article, David Sendroff will talk about the key things brands need to know about mobile ad fraud and how they can stay on t... more
 

Before Transparency Comes Control

Kerry Bianchi | While not exactly a panacea, here are some of the controls that advertisers can leverage as a significant first step toward transparency.... more
 

Expert Opinion: Native Advertising featuring Megan James

Megan James | Read up on what native advertising expert, Megan James, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Increase Your Ad's Click-Through Rate And Click On This Article

Ashley Kaczmar | Summary The digital landscape is highly competitive. Getting your ads in front of the right people is only half the battle. You need them to be interested enough to click on it and engage with your brand.In this article, Perry Marshall will give yo... more
 

Expert Opinion: Native Advertising featuring Mark Logan

Mark Logan | Read up on what native advertising expert, Mark Logan, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Native Advertising featuring Ryan Steelberg

Ryan Steelberg | Read up on what native advertising expert, Ryan Steelberg, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Make Sure You're Not Making These PPC Mistakes

Ashley Kaczmar | Summary PPC has been around so long that it seems to become a bit of an afterthought for some marketers. And this leads to some crucial mistakes.In this article, Ben Jacobson will talk about the most common PPC mistakes marketers are making and ho... more
 

Expert Opinion: Native Advertising featuring Jehan Hamedi

Jehan Hamedi | Read up on what native advertising expert, Jehan Hamedi, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Native Advertising featuring Yang Han

Yang Han | Read up on what native advertising expert, Yang Han, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Native Advertising featuring Jason Hall

Jason Hall | Read up on what native advertising expert, Jason Hall, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Native Advertising featuring Christoph Trappe

Christoph Trappe | Read up on what native advertising expert, Christoph Trappe, foresees will happen as native advertising technology evolves over the next three to five years... more
 

Expert Opinion: Native Advertising featuring Tracy Koeneke

Tracy Koeneke | Read up on what native advertising expert, Tracy Koeneke, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Native Advertising featuring Francis Turner

Francis Turner | Read up on what native advertising expert, Francis Turner, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Native Advertising featuring Ryan Matzner

Ryan Matzner | Read up on what native advertising expert, Ryan Matzner, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

What You Need to Know About Pinterest Paid Search

Ashley Kaczmar | Summary Recently, Pinterest Ads Manager opened to all business who have an account and have uploaded at least one Pin. The move into paid search has been long awaited by many brands.Now that it's here, there are some questions. How does it work?... more
 

How to Rebuild Trust in the Digital Advertising Industry

Ashley Kaczmar | Summary Recently, advertisers have begun to question the worth of digital advertising. The issues with programmatic advertising have built a lot of mistrust between the buyers and sellers of our digital landscape.How do we get that trust back? In t... more
 

Going from Amateur to Pro with These Paid Optimization Tips

Ashley Kaczmar | Summary Most internet advice focuses on the (very important) tactics of ad copy optimization, but that can only get you so far. Listen, optimizing your ad copy is smart. It's something you should do, for sure. However, in order to really advance y... more
 

Survive the PR Storms with These Helpful Tips

Ashley Kaczmar | Summary If you're on social media, then you've seen the rampant social media PR crisis that hit again and again — like Dove, for instance (and if you're not on social media then, what are you doing?).In this article, Kelly Dye will talk about st... more