Advertising & Promotion


Bringing Video Ads to Mobile Apps

Ashley Kaczmar | Video is one of the leading trends of 2017. Are you bringing your videos to mobile apps successfully? Find out in this article.... more

Does Your Mobile Marketing Meet Customer Needs?

Ashley Kaczmar | We're in a mobile-first world now, and that means mobile marketing needs to meet higher expectations for consumer experience. ... more

Say You're Sorry: Apologizing During a PR Crisis

Ashley Kaczmar | Saying you're sorry is an important part of crisis management. But you can't just throw out any apology. Get some tips from PR experts on how to apologize.... more

Google vs Facebook: Remarketing and Retargeting Pt 2

John Shieldsmith | Both Google remarketing and Facebook remarketing offer incredible opportunities for marketers and businesses. You truly can’t go wrong.... more

The Consumer Demands Shaping Mobile Marketing

Ashley Kaczmar | In this article, Jason Spero steps in to make sure you're aware of the most important consumer behaviors shaping mobile marketing today.... more

Infographics are Flooding PR and It Might Be a Problem

Ashley Kaczmar | The popularity of infographics has resulted in more quantity, but less quality. Which poses the question: Are infographics still effective for PR?... more

Is Your Marketing Mobile-First?

Ashley Kaczmar | If your audience is living in a mobile-first world, shouldn't your marketing? Elyse Flynn Meyer from Forbes is here to tell you why it's so important.... more

Hold Up: Looks Like Brands Are Safer Online Than We Thought

Ashley Kaczmar | If you're just scrolling through headlines, it probably sounds like Google has screwed up ad placement. But things aren't as bad as they appear.... more

Protecting Your Brand From Fake News Sites

Ashley Kaczmar | As advertisers, we want to reach as many people as possible. However, we have to be cautious of fake news sites. What should we do to protect our brands?... more

Are Your Digital Ads Caught in the Wrong Metrics?

Ashley Kaczmar | The explosion of technology has given marketers and advertisers a lot of data to work with. So how do you know what metrics are the right metrics?... more

Are You Ready for the Mobile Takeover?

Ashley Kaczmar | Mobile usage is quickly overtaking desktop. This has affected ad designs. So what does this mean for programmatic ad buying?... more

How to Perfect Your Mobile Search Marketing

Ashley Kaczmar | It's not enough to just copy what you did with desktop searches and expect it to work on mobile. It's time to take your mobile marketing to the next level.... more

Stuck in the Past? It's Time to Bring PR to the Future

Ashley Kaczmar | Social media has changed a lot when it comes to how customers interact with your brand. It's time to shelve some old PR axioms and use new ideas.... more

If Social Media Doesn't Work, Why Not Try Native Advertising?

Ashley Kaczmar | For some reason, you're just not getting the response you hoped you would from social media. Why not give native advertising a try?... more

The Ad Fraud Epidemic and How to Cure It

Ashley Kaczmar | Lately, ad fraud has become quite the epidemic in the digital advertising industry. If you know how to detect when ad fraud is happening, you can stop it.... more

Programmatic Advertising is Evolving With People-Based Marketing

Ashley Kaczmar | Programmatic advertising is becoming the standard way to distribute. However, there's still a lot of work to be done to make it work smoothly. ... more

Should TV Advertising Have Viewability Standards?

Ashley Kaczmar | Having viewability standards for digital video has been incredibly important for advertisers. But what about traditional TV?... more

"Alexa, What Products Do You Recommend?"

Ashley Kaczmar | We've been talking a lot about how the age of voice search is upon us, but are we talking about how those voice searches work? ... more

Where is Programmatic Advertising Headed?

Ashley Kaczmar | Programmatic advertising isn't over, but it's not the grand solution it once was. So where are advertisers shifting their focus? Find out in this article.... more

Getting the Right Measurements On Your PR

Ashley Kaczmar | The only way to show that public relations has value is by measuring the right metrics. So are you measuring the right metrics on your campaign?... more

A Guide to Advertising on Twitter

Madeleine Helme | Advertising on Twitter can help businesses tap into the millions of active users on the platform. Here is a quick guide to get you started.... more

The Times are a Changin' in Public Relations

Ashley Kaczmar | The face of the communications and public relations landscape has been slowly shifting for years. Dive into the biggest changes so far.... more

Be a Smart Cookie About Choosing a Programmatic Vendor

Ashley Kaczmar | Programmatic is a hard channel to work through. You may find yourself turning to a vendor. How do you know which one is right for you?... more

Are Brands Pulling Ads Too Quickly?

Ashley Kaczmar | Lately, a lot of brands have been pulling ads due to public outcry. But are brands responding too quickly to social media reactions?... more

Owned Media Means a Better Communication Plan

Ashley Kaczmar | If you're in PR, then you know about the four types of media. Each provides its own rewards. However, owned media seems to be the one that does it all.... more

Mobile Friendly vs. Mobile Responsive: Which is Better?

Kathi Furman | Here’s a little secret—Mobile friendly is not the same thing as mobile responsive. Which are better for user experience, however?... more

The Change Up in Digital Advertising

Ashley Kaczmar | Advertisers are realizing that their approach to targeted advertising isn't quite right. Find out more in this article from MIT Technology Review.... more

4 Easy Steps for Becoming a Video Advertising Master

Ashley Kaczmar | Video advertising has quickly become a favorite for consumers. But technology changes rapidly. So you may find yourself struggling to get an ad out there.... more

Standing Among Giants: Small Companies vs. Big Companies in PR

Ashley Kaczmar | Let's say you've got an amazing product or service. But, wait! Your competitor is a giant, like Google or Facebook. All you need is a smart PR strategy.... more

Is Public Relations Disappearing in the Digital Age?

Ashley Kaczmar | Has anyone else noticed how PR and marketing seem to merge together more and more? I'm sure you have. So, what's the PR industry to do to stay relevant?... more

Unlikely Friends: Inbound Marketing Principles and Display Ads Strategies

Ashley Kaczmar | Online advertising is about testing different methods. Check out this article to see how inbound marketing principles can improve display ad strategies.... more

How to Get Ahead with Your Ad Headlines

Ashley Kaczmar | Summary When it comes to print, the difference between someone choosing to read something or not is often the headline. This is true for digital advertising as well.In this article, Perry Marshall will talk about three tips you can use to create be... more

Is Your PPC Audience Strategy at the Top of the Game?

Ashley Kaczmar | In this article, Ilya Cherepakhin will give you 5 tips for creating a better PPC audience strategy. Read on to find out what they are.... more

Robots Are Taking Over Our Advertising Budget: Ad Fraud and Bots

Ashley Kaczmar | Despite our best efforts, ad fraud continues. In this article, Stephen Hoops will discuss how you fight against the ad fraud bots. ... more

Are You Making These Mistakes With Your AdWords Campaigns?

Ashley Kaczmar | In this article, Neil Patel will go over the common mistakes advertisers make with AdWords campaigns and how to avoid them.... more

Stop the Block: What Can You Do About Ad-Blocking?

Ashley Kaczmar | Is ad-blocking stressing your out? In this article, Liz Farquhar will talk about how you can reduce the issue of ad-blocking for your brand.... more

The Latest Facebook Custom Audiences Changes

Madeleine Helme | Test out Facebook’s new Custom Audiences tool for yourself to find your existing audience on Facebook and turn them into loyal customers.... more

Google's War On Bad Ads Starts With This

Ashley Kaczmar | Does it ever feel like "Attack of the Ads" when you're browsing online? That's why Google is introducing an ad blocker for their Chrome browser. ... more

Useful tips

Eve A | I really believe in the power of email marketing. I believe it is the best way to get your business right in front of your target customer. Not only is it like an interpersonal form of communication, it can be tailored to suit every target. I have c... more

Let them opt-out

Ashley Kaczmar | " Videology and Tru Optik hope to get more devices and apps into providing more targetable, measurable inventory by doing something that might seem counterintuitive: making it easier for consumers to opt out of interest-based ads or behavioral... more