advertising

 

Social Video Advertising: The Future of Video Advertising

Madeleine Helme | Video advertising on social media is on the rise. If you’re not on board with social video advertising yet, here are just a few reasons why you should be.... more
 

Digital Advertising is Overtaking Traditional Advertising

Ashley Kaczmar | In a recent report, Meeker predicts that spending on internet advertising will surpass spending on TV advertising for the first time in 2017.... more
 

How Programmatic Advertising Can Win Advertisers' Hearts Again

Ashley Kaczmar | Summary Programmatic advertising is still in some troubling waters. Many brands still don't trust it. Some believe that different methods will replace it all together.However, in this article, Erik Oster will discuss the potential programmatic adve... more
 

Digital Out-Of-Home advertising

What is Digital Out-Of-Home advertising? Digital out-of-home advertising (DOOH) refers to digital media that is used for advertising outside of the home. It is usually used in reference to advertising based networks.... more
 

Return on Advertising Spend

What is return on advertising spend? Return on advertising spend (ROAS) is a metric in advertising that measures the success of a digital advertising campaign. This helps a brand determine which methods work for them and they can improve their ads i... more
 

Direct Response Advertising

What is direct response advertising? Direct response advertising also known as direct response encourages customers to respond immediately to the advertiser. One of the most common examples of direct response advertising is a coupon.... more
 

In-Stream Advertising

What is in-stream advertising? In-stream advertising refers to an ad that appears within a piece of content or during a user experience. One common example of in-stream advertising includes the video ads that appear before, during, or after a Youtub... more
 

Digital Advertising

What is digital advertising? Digital advertising is advertising displayed online. It includes media such as video, email, banners and sponsored web content. Digital advertising costs less and is more controllable than print advertis... more
 

Display Advertising

What is display advertising? Display advertising is a type of online advertising that comes in many different forms like a banner or video. Display ads are different from text ads because they incorporate media to deliver an advertising message.... more
 

Programmatic Advertising

What is programmatic advertising? Programmatic advertising refers to the buying of digital ad space using software to make the purchases. This means it uses machines to buy ads. As a result, many considered it more efficient than ads bought and... more
 

Search Advertising

What is search advertising? Search advertising  is the placement of ads in search engine results. Businesses pay to place these ads at the top of search results. The price paid depends on several factors, such as search term popularity, c... more
 

Native Advertising

What is native advertising? If you have ever seen a promoted tweet on Twitter or a suggested post on Facebook, then you've seen a native ad. Native advertising occurs when a paid form of media matches the visual design of the site it lives on. It al... more
 

Interstitial Advertising

What is interstitial advertising? Interstitial ads are ads that pop up as fullscreen while a web page is loading, or while moving between two pieces of content. They usually have an "x" button to press out of them, or only stay on screen f... more
 

Connecting the Dots: Focusing Digital Advertising on Mobile

Ashley Kaczmar | A mobile-first world means focusing ad campaigns on - you guessed it - mobile. But targeting your audience is different there.... more
 

Are You Pissing Off Your Audience with Digital Advertising?

Ashley Kaczmar | Thinking of yourself as a Mad Men might be great for confidence levels. But going aggressive with advertising like that today isn't really your best option.... more
 

Are you Missing Out by Only Advertising on Google?

Madeleine Helme | Are we missing a trick by only advertising on Google? There are other search engines out there, and your customers might be using them.... more
 

Using Dynamic Advertising on Facebook, Part 1

Madeleine Helme | Dynamic Ads can now be used to advertise things other than tangible goods. Learn how to use Dynamic Advertising on Facebook in this MarTech article.... more
 

Not Getting the ROI from Search Advertising That You Want? Take the Experts’ Advice

Ashley Kaczmar | Search advertising is the placement of ads in search engine results. Businesses pay to place these ads at the top of search results.... more
 

Expert Opinion: Native Advertising featuring Veronica Romney

Veronica Romney | Read up on what native advertising expert, Veronica Romney, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Jed Lambert

Jed Lambert | One area where I'd expect to see some evolution is in full screen and interactive display units - e.g., rich media and playables.... more
 

Expert Opinion: Video Marketing and Advertising featuring Vitaly Pecherskiy

Vitaly Pecherskiy | Read up on what video advertising expert, Vitaly Pecherskiy, predicts video advertising evolves over the next three to five years.... more
 

Expert Opinion: Video Marketing and Advertising featuring Jeremy Perez

Jeremy Perez | Read up on what video advertising expert, Jeremy Perez, predicts video advertising evolves over the next three to five years.... more
 

Expert Opinion: Video Marketing and Advertising featuring Rob Friedman

Rob Friedman | Read up on what video advertising expert, Rob Friedman, predicts video advertising evolves over the next three to five years.... more
 

Expert Opinion: Video Marketing and Advertising featuring Andrew Chwalik

Andrew Chwalik | Read up on what video advertising expert, Andrew Chwalik, predicts video advertising evolves over the next three to five years.... more
 

Expert Opinion: Social Advertising featuring Amy Kilvington

Amy Kilvington | Each brand’s social advertising strategy is different than the rest. In this article, Amy Kilvington shares a few top tips for social advertising success.... more
 

Creating a Successful Content Advertising Campaign According to the Experts

Lana K. Moore | Making content is part of the daily grind for any brand. Making content for an advertising campaign that goes above and beyond? That's not easy.... more
 

Expert Opinion: Native Advertising featuring Brennan White

Brennan White | Read up on what native advertising expert, Brennan White, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Native Advertising featuring Travis Mortenson

Travis Mortenson | Read up on what native advertising expert, Travis Mortenson, foresees will happen as native advertising technology evolves over the next three to five years... more
 

Expert Opinion: Native Advertising featuring Nicolas Huynh Thien

Nicolas Huynh Thien | Read up on what native advertising expert, Nicolas Huynh Thien, foresees will happen as native advertising technology evolves over the next 3 to 5 years.... more
 

Expert Opinion: Social Advertising featuring Sean Killian

Sean Killian | Each brand’s social advertising strategy is different than the rest. In this article, Sean Killian shares a few top tips for social advertising success.... more
 

Expert Opinion: Social Advertising featuring Lindsey Havens

Lindsey Havens | Each brand’s social advertising strategy is different than the rest. In this article, Lindsey Havens shares a few top tips for social advertising success.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Rob Weatherhead

Rob Weatherhead | Within 3 years the majority of advertising will be bought programmatically via a platform, within 5 it will be 100 percent.... more
 

Expert Opinion: Native Advertising featuring Priya Mony

Priya Mony | Read up on what native advertising expert, Priya Mony, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Greg Wasserstrom

Greg Wasserstrom | In the very near future, machine learning will become a core element of all integrated (or holistic) marketing strategies.... more
 

Expert Opinion: Social Advertising featuring John Lincoln

John Lincoln | Each brand’s social advertising strategy is different than the rest. In this article, John Lincoln shares a few top tips for social advertising success.... more
 

Expert Opinion: Native Advertising featuring Brian Wong

Brian Wong | Read up on what native advertising expert, Brian Wong, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Search Advertising Featuring Wes Marsh

Wes Marsh | PPC has been around for a long time, but it continues to stay fresh and evolve with technology. Find out what our experts predict for the PPC future.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Boaz Cohen

Boaz Cohen | Over the next 3-5 years, display and programmatic advertising technology will evolve in many ways. Find out how in this article.... more