advertising

 

Programmatic Advertising

What is programmatic advertising? Programmatic advertising refers to the buying of digital ad space using software to make the purchases. This means it uses machines to buy ads. As a result, many considered it more efficient than ads bought and... more
 

Display Advertising

What is display advertising? Display advertising is a type of online advertising that comes in many different forms like a banner or video. Display ads are different from text ads because they incorporate media to deliver an advertising message.... more
 

Interstitial Advertising

What is interstitial advertising? Interstitial ads are ads that pop up as fullscreen while a web page is loading, or while moving between two pieces of content. They usually have an "x" button to press out of them, or only stay on screen f... more
 

Native Advertising

What is native advertising? If you have ever seen a promoted tweet on Twitter or a suggested post on Facebook, then you've seen a native ad. Native advertising occurs when a paid form of media matches the visual design of the site it lives on. It al... more
 

Digital Advertising

What is digital advertising? Digital advertising is advertising displayed online. It includes media such as video, email, banners and sponsored web content. Digital advertising costs less and is more controllable than print advertis... more
 

Search Advertising

What is search advertising? Search advertising  is the placement of ads in search engine results. Businesses pay to place these ads at the top of search results. The price paid depends on several factors, such as search term popularity, c... more
 

In-Stream Advertising

What is in-stream advertising? In-stream advertising refers to an ad that appears within a piece of content or during a user experience. One common example of in-stream advertising includes the video ads that appear before, during, or after a Youtub... more
 

Digital Advertising is Overtaking Traditional Advertising

Ashley Kaczmar | In a recent report, Meeker predicts that spending on internet advertising will surpass spending on TV advertising for the first time in 2017.... more
 

Mobile advertising

Leon Miltiadous | There are so many platforms out there to promote business innovations and recently mobile advertisements are taking the world by storm. I enjoyed reading up on this article and finding out exactly what is required to incorporate this into my bu... more
 
            Advertising Database
                  ,                         Commerce & Sales
            Find advertising & agency decision-makers for thousands of national brands with Advertising Database, the top prospecting tool for media/marketing sales.... more
 

Digital Out-Of-Home advertising

What is Digital Out-Of-Home advertising? Digital out-of-home advertising (DOOH) refers to digital media that is used for advertising outside of the home. It is usually used in reference to advertising based networks.... more
 

Return on Advertising Spend

What is return on advertising spend? Return on advertising spend (ROAS) is a metric in advertising that measures the success of a digital advertising campaign. This helps a brand determine which methods work for them and they can improve their ads i... more
 

Direct Response Advertising

What is direct response advertising? Direct response advertising also known as direct response encourages customers to respond immediately to the advertiser. One of the most common examples of direct response advertising is a coupon.... more
 

Social Video Advertising: The Future of Video Advertising

Madeleine Helme | Video advertising on social media is on the rise. If you’re not on board with social video advertising yet, here are just a few reasons why you should be.... more
 

Mobile Advertising is Coming in Hot

Ashley Kaczmar | Mobile advertising spend totaled more than half of all digital advertising spend in 2016. This means it's time to look closer at mobile advertising.... more
 

Understanding Programmatic Advertising in 2017

Ashley Kaczmar | Programmatic advertising is the buying of digital ad space using software. Programmatic advertising is considered more efficient.... more
 

Teaming Up: PR and Native Advertising

Ashley Kaczmar | Creating content that's high-quality, engaging, and builds trust with your audience is important to a brand. Does the statement refer to PR or native ads?... more
 

Where is Programmatic Advertising Headed?

Ashley Kaczmar | Programmatic advertising isn't over, but it's not the grand solution it once was. So where are advertisers shifting their focus? Find out in this article.... more
 

The Change Up in Digital Advertising

Ashley Kaczmar | Advertisers are realizing that their approach to targeted advertising isn't quite right. Find out more in this article from MIT Technology Review.... more
 

Welcome to Native Advertising on Mobile

Madeleine Helme | The marketing world is becoming increasingly mobile, so native advertising on mobile may be the way to boost your advertising success.... more
 

Brand Advertising Trends: Emojis

Madeleine Helme | Emojis can be a great addition to your advertising content, making it more engaging and relatable, make sure you assess your own brand and audience first.... more
 

A Guide to Advertising on Twitter

Madeleine Helme | Advertising on Twitter can help businesses tap into the millions of active users on the platform. Here is a quick guide to get you started.... more
 

TV advertising is still as big as ever

Lisa Callahan | iSpot.tv wrote an article for Variety that talked about the Emoji Movie and its advertising. Here's some stats about it: "Ads placed for the animated film had an estimated media value of $5.8 million through Sunday for 1,497 national ad airin... more
 

Native Advertising is Hulking Out

Ashley Kaczmar | eMarketer recently projected that native ad spend will grow. However, a study from Nativo shows early adopters moving away from native advertising.... more
 

Shining a Flashlight on Native Advertising

Ashley Kaczmar | The article is an interview with Casey Wuestefeld. In it, he'll give you a breakdown of what a recent study on ad spend means for you digital marketers.... more
 

Is Programmatic Advertising Really Worth It?

Ashley Kaczmar | With all of the issues we've seen happen with programmatic advertising, it's time to ask: is it really that effective? Find out in this article.... more
 

What is Programmatic Advertising?

Madeleine Helme | Programmatic advertising is being branded “the future of ad buying,” and marketers everywhere are jumping on board. Read on to find out how it works.... more
 

Video Advertising: YouTube vs. Facebook

Madeleine Helme | Youtube vs facebook video advertising, which is better for your advertising needs? Read our side by side comparison to find out.... more
 

A Guide to Advertising on Instagram

Madeleine Helme | Here’s a basic guide to get your Instagram ads up and running. Get creative with your content for maximum engagement on Instagram.... more
 
            Bionic Advertising Systems
                  ,                         Advertising & Promotion
            Bringing the joy back into advertising with media planning and marketing performance management software for media planners, advertisers, and marketers.... more
 

The "New" Mobile Advertising

Lee Hargrave | In the not so recent past, there were no such things as mobile phones and tablets much less laptops.  Now it is a new age with everyone stuck to their phones and that is where you will connect with them more and often.  Your apps m... more
 
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            madvertise
                  ,                         Advertising & Promotion
            madvertise est une agence de marketing, technologie et publicité mobile avec deux principales activités : la régie publicitaire mobile et l’agence mobile.... more
 

Getting Started with LinkedIn Advertising

Madeleine Helme | LinkedIn advertising is a powerful way to get your targeted message in front of just the right people. Are you using it yet?... more
 

Should TV Advertising Have Viewability Standards?

Ashley Kaczmar | Having viewability standards for digital video has been incredibly important for advertisers. But what about traditional TV?... more
 

Using Dynamic Advertising on Facebook, Part 1

Madeleine Helme | Dynamic Ads can now be used to advertise things other than tangible goods. Learn how to use Dynamic Advertising on Facebook in this MarTech article.... more
 

Hootsuite is looking to expand social advertising

Ashley Kaczmar | "Hootsuite buys AdEspresso for expanded social advertising" How do you think this will shape the industry?... more
 

Staying on Top with Native Advertising

Ashley Kaczmar | Users are actually engaging with native advertising. So, how do you start using native ads in your campaigns? This article will help you out.... more
 

The Rise of Mobile Advertising Spending

Madeleine Helme | The world is becoming more and more mobile. Increase your mobile advertising spending to accelerate your success and keep your brand relevant.... more
 

From the Dawn of Native Advertising

Ashley Kaczmar | How long do you think native advertising has been around? You're probably thinking it lines up with the rise of the Internet. Well, you would be wrong.... more