advertising

 

Digital Advertising is Overtaking Traditional Advertising

Ashley Kaczmar | In a recent report, Meeker predicts that spending on internet advertising will surpass spending on TV advertising for the first time in 2017.... more
 

Social Video Advertising: The Future of Video Advertising

Madeleine Helme | Video advertising on social media is on the rise. If you’re not on board with social video advertising yet, here are just a few reasons why you should be.... more
 

How Programmatic Advertising Can Win Advertisers' Hearts Again

Ashley Kaczmar | Summary Programmatic advertising is still in some troubling waters. Many brands still don't trust it. Some believe that different methods will replace it all together.However, in this article, Erik Oster will discuss the potential programmatic adve... more
 

Digital Advertising

What is digital advertising? Digital advertising is advertising displayed online. It includes media such as video, email, banners and sponsored web content. Digital advertising costs less and is more controllable than print advertis... more
 

Display Advertising

What is display advertising? Display advertising is a type of online advertising that comes in many different forms like a banner or video. Display ads are different from text ads because they incorporate media to deliver an advertising message.... more
 

Programmatic Advertising

What is programmatic advertising? Programmatic advertising refers to the buying of digital ad space using software to make the purchases. This means it uses machines to buy ads. As a result, many considered it more efficient than ads bought and... more
 

Search Advertising

What is search advertising? Search advertising  is the placement of ads in search engine results. Businesses pay to place these ads at the top of search results. The price paid depends on several factors, such as search term popularity, c... more
 

Native Advertising

What is native advertising? If you have ever seen a promoted tweet on Twitter or a suggested post on Facebook, then you've seen a native ad. Native advertising occurs when a paid form of media matches the visual design of the site it lives on. It al... more
 

Interstitial Advertising

What is interstitial advertising? Interstitial ads are ads that pop up as fullscreen while a web page is loading, or while moving between two pieces of content. They usually have an "x" button to press out of them, or only stay on screen f... more
 

Digital Out-Of-Home advertising

What is Digital Out-Of-Home advertising? Digital out-of-home advertising (DOOH) refers to digital media that is used for advertising outside of the home. It is usually used in reference to advertising based networks.... more
 

Return on Advertising Spend

What is return on advertising spend? Return on advertising spend (ROAS) is a metric in advertising that measures the success of a digital advertising campaign. This helps a brand determine which methods work for them and they can improve their ads i... more
 

Direct Response Advertising

What is direct response advertising? Direct response advertising also known as direct response encourages customers to respond immediately to the advertiser. One of the most common examples of direct response advertising is a coupon.... more
 

In-Stream Advertising

What is in-stream advertising? In-stream advertising refers to an ad that appears within a piece of content or during a user experience. One common example of in-stream advertising includes the video ads that appear before, during, or after a Youtub... more
 

How to be Compliant When Using Native Advertising

Madeleine Helme | Native advertising fits in with the content that surrounds it and can be a powerful tool as long as it follows the rules of compliance.... more
 

CMO's Are Hulking Out Over Programmatic Advertising

Ashley Kaczmar | Programmatic advertising has really been dragged through the mud. And, unfortunately, it's not without reason. CMO's haven't seen the ROI they've wanted.... more
 

Expert Opinion: Native Advertising featuring Jehan Hamedi

Jehan Hamedi | Read up on what native advertising expert, Jehan Hamedi, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Native Advertising featuring Ryan Matzner

Ryan Matzner | Read up on what native advertising expert, Ryan Matzner, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Christiana Cacciapuoti

Christiana Cacciapuoti | The state of display and programmatic advertising technology evolution will be felt among transparency, over-the-top content (OTT) and data.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Jeff Chi

Jeff Chi | Programmatic advertising and technology have completely been a game changer for our ad industry. Find out more in this article from MarTechExec.... more
 

Expert Opinion: Native Advertising featuring Ryan Steelberg

Ryan Steelberg | Read up on what native advertising expert, Ryan Steelberg, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Native Advertising featuring Christoph Trappe

Christoph Trappe | Read up on what native advertising expert, Christoph Trappe, foresees will happen as native advertising technology evolves over the next three to five years... more
 

Expert Opinion: Native Advertising featuring Mark Logan

Mark Logan | Read up on what native advertising expert, Mark Logan, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Native Advertising featuring Jason Hall

Jason Hall | Read up on what native advertising expert, Jason Hall, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Native Advertising featuring Francis Turner

Francis Turner | Read up on what native advertising expert, Francis Turner, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Native Advertising featuring Tracy Koeneke

Tracy Koeneke | Read up on what native advertising expert, Tracy Koeneke, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Robots Are Taking Over Our Advertising Budget: Ad Fraud and Bots

Ashley Kaczmar | Despite our best efforts, ad fraud continues. In this article, Stephen Hoops will discuss how you fight against the ad fraud bots. ... more
 

Expert Opinion: Native Advertising featuring Megan James

Megan James | Read up on what native advertising expert, Megan James, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Native Advertising featuring Yang Han

Yang Han | Read up on what native advertising expert, Yang Han, foresees will happen as native advertising technology evolves over the next three to five years.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Matt Garrepy

Matt Garrepy | With more than half of today’s digital display ads being purchased programmatically, it’s clear that the future trend is continued growth.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Kristoffer Nelson

Kristoffer Nelson | We’ll see greater transparency, a shrinking of the middleman market, wide adoption of header bidding, and emergence of blockchain tech.... more
 

Expert Opinion: Display and Programmatic Advertising featuring David Wiesenfield

David Wiesenfield | Display and programmatic advertising will have advancements in these 3 areas. Find out David Wiesenfield's predictions in this article from MarTechExec.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Darren Easton

Darren Easton | Over the next few years, as the tools to create them become more accessible and easier to use, programmatic will become a more user-friendly platform.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Michael Nevins

Michael Nevins | Programmatic buying platforms will evolve to better serve the buyers of new formats and to aggregate digital video supply from multiple platforms.... more
 

The Advantages of Print Advertising for Media Campaigns

Madeleine Helme | Don’t simply dismiss print advertising as a bygone tradition. Advantages of print advertising still holds power over its modern, digital counterpart.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Rick Abell

Rick Abell | Things are already moving in this direction, but in 3-5 years’ time, we should be in a much more transparent programmatic world.... more
 

Could Pay-Per-Visit Become the Future of Mobile Advertising?

Ashley Kaczmar | Companies all over are noticing this trend in mobile advertising. Because of this, a new model is taking shape. The pay-per-visit ads model.... more
 

Expert Opinion: Display and Programmatic Advertising featuring Anudit Vikram

Anudit Vikram | We’ll see better transparency and reduced fraud soon. There’s demand for a resolution and the data and technology is able to build viable solutions.... more
 

Connecting the Dots: Focusing Digital Advertising on Mobile

Ashley Kaczmar | A mobile-first world means focusing ad campaigns on - you guessed it - mobile. But targeting your audience is different there.... more
 

Not Getting the ROI from Search Advertising That You Want? Take the Experts’ Advice

Ashley Kaczmar | Search advertising is the placement of ads in search engine results. Businesses pay to place these ads at the top of search results.... more
 

Are You Pissing Off Your Audience with Digital Advertising?

Ashley Kaczmar | Thinking of yourself as a Mad Men might be great for confidence levels. But going aggressive with advertising like that today isn't really your best option.... more