zach cooke

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Budgeting for Digital Ads

zach cooke | This article definitely forces you to think differently about digital advertising. I, along with the majority of you I would presume, are guilty of overestimating the reach of social media, espeically when it comes to advertising. I agree w... more

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MediaMath is partnering up with Gamma

Ashley Kaczmar | MediaMath recently announced a partnership with Gamma, which will give advertisers access to over 5,000 publishers.  How do you think this reflects current adtech trends? more

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Are You Spending Your Digital Advertising Budget on the Right Things?

Ashley Kaczmar | This article from Jag Duggal examines what advertisers are missing by not dividing their digital advertising campaign budgets up more. ... more