Lisa Callahan

Obzervant

I'm a journalist-turned-copywriter born and raised in Austin, Texas. You can find me with a cat in my lap and a coffee in my hand. Sometimes I get up to plug my laptop in -- It's a case-by-case basis kind of thing.

Lisa Callahan added a new article

 

AI in Business: Robot-Run Marketing is Going Mainstream

Lisa Callahan | Read to discover how Artificial Intelligence is shaking up the marketing landscape and making marketers' jobs easier than ever before.... more

Lisa Callahan added a new article

 

Uniting Analysts and Engineers in a Cohesive Data Team

Lisa Callahan | Uniting your different data forces in one cohesive team ensures neither data scientists' nor data engineers' individual efforts go to waste.... more

Lisa Callahan added a new article

 

Small Steps for Managing Your Big Data Project

Lisa Callahan | Big data projects should be treated like any other project, with business goals, technical requirements, and added value as the highest priorities.... more

Lisa Callahan added a new article

 

How to Wrangle Competitive Analysis Data like a Pro

Lisa Callahan | Competitive analyses are crucial to developing a smart marketing strategy, but it's easy to get overwhelmed in their midst.... more

Lisa Callahan added a new article

 

Google Analytics Behavior Data: A Marketing Goldmine

Lisa Callahan | When it comes to Google Analytics, it's the Behavior section that often breaks the bond of an otherwise sound set of data insights.... more

Lisa Callahan added a new article

 

Clash of Clouds: Amazon Web Services, Microsoft Azure, Google Cloud

Lisa Callahan | Amazon, Microsoft, and Google are the top contenders in cloud storage. Use this comparison to guide you in the right direction for your data needs.... more

Lisa Callahan added a new article

 

Data to the Rescue: 6 Ways it Can Save Your Retail Business

Lisa Callahan | Retail businesses can't get by doing the same old things in this new, fast-paced, data-driven world. There's one choice: Go big data or go home.... more

Lisa Callahan added a new article

 

Up, Up, and Away! Give Your Teams a Home in the Cloud

Lisa Callahan | The cloud is where it's at these days. Discover how to make your team's cloud transition easy breezy with this instructional post.... more

Lisa Callahan added a new article

 

Playing Dr. Data Using Predictive and Prescriptive Analytics

Lisa Callahan | Predictive and prescriptive analytics are a marketer's stethoscope and prescription pad. Use these tips to find out how to use them right.... more

Lisa Callahan added a new article

 

Is Your ISP Selling Your Personal Data? Maybe, Maybe Not

Lisa Callahan | The selling of personal user data is a touchy subject. Some say it helps marketers create better content. Others worry about privacy breaches.... more