Lisa Callahan

Contributing Editor and Community Manager at MarTechExec

I'm a journalist-turned-copywriter born and raised in Austin, Texas. You can find me with a cat in my lap and a coffee in my hand. Sometimes I get up to plug my laptop in — It's a case-by-case basis kind of thing.

Lisa Callahan added a new article

 

Millennial Marketing: 7 Must-Haves for Your Ecommerce Store

Lisa Callahan | In this article from Yahoo! News, Rakesh Jain lists seven features your ecommerce store needs if you use millennial marketing.... more

Lisa Callahan added a new article

 

Four Pervasive Analytics Mistakes that Rookies Make

Lisa Callahan | Until AI can do our thinking for us, we need to look at our analytics with a critical eye. Tom Capper from Moz explains how to interpret them in this post.... more

Lisa Callahan added a new article

Lisa Callahan added a new article

Lisa Callahan added a new article

Lisa Callahan added a new article

Lisa Callahan added a new article

 

Jumpstart Your Startup with These Market Research Tips

Lisa Callahan | In this article, Bidisha Gupta from Sociable Blog explains how to jumpstart your market research by creating a survey for your startup.... more

Lisa Callahan added a new article

Lisa Callahan added a new article

Lisa Callahan added a new article

 

Forget the Fluff, Marketers: Here are the Sales Enablement Terms You Really Need to Know

Lisa Callahan | Shepherd gives us a solid-but-simple run down of 12 sales enablement terms, including sales readiness, foundational readiness, sales productivity and more.... more