Lee Hargrave

Lee Hargrave added a new discussion

 

Facebook and loyalty

Lee Hargrave | I recently joined a group on Facebook that has the most "community" feeling that I have seen online.  The people really support each other and not all are in the same business.  They have posted about my work and pages and I get a lot of li... more

Lee Hargrave added a new discussion

 

Referrals

Lee Hargrave | If you refer people to others they will refer people to you.  The article talks about the benefits of cross-marketing to get referrals from your customers and friends.  This is a time-tested fact that can not be ignored.  Use the "gold... more

Lee Hargrave added a new discussion

 

Influencers - I'm not a big fan!

Lee Hargrave | I can tell you from experience, all influencers are not good at what they do as they say.  They are just successful at making you believe that they are the only word worth listening to.  I have checked out a number of online businesses that... more

Lee Hargrave added a new discussion

 

Having Employee Trust in the Work Place

Lee Hargrave | As my experience has led me to believe, you cannot have 13% employee engagement and expect to continue with growth.  You must create trust by employees and management alike.  Management must put some faith in its employees to do the ri... more

Lee Hargrave added a new discussion

 

Wholes that need plugging

Lee Hargrave | Yes, abandoned shopping carts are a big problem.  You just lost a customer for whatever reason from price is too high to shipping costs are too high.  Maybe they lost their internet connection and couldn't remember how to get back to you. &... more

Lee Hargrave added a new discussion

 

ML and the AI Revolution

Lee Hargrave | Having the benefits of machine learning (ML) and artificial intelligence (AI) will be a breakthrough in the marketing world.  Instead of you having to make all the decisions regarding your product marketing, you will have a machine that can anal... more

Lee Hargrave added a new discussion

 

Martech & Adtech

Lee Hargrave | I'm sure that with the merging of the two philosophies there are going to be some roadblocks.  As stated in the article, cleaning data is a huge obstacle.  I know they will eventually get things to go their way, but until then, keep up the... more

Lee Hargrave added a new discussion

 

Workplace Trust

Lee Hargrave | To be a true leader, you must have employees that believe in your ability to help them succeed, help the company succeed, and have faith that you can handle any emergencies that arise.  If you don't engender some employee advocates, it is extrem... more

Lee Hargrave added a new discussion

 

Getting the Best Vendors

Lee Hargrave | It is crucial for a business to have the right vendors.  Vendors that can easily be ordered from, and easily deliver what you order.  Some vendors charge for delivery and some don't especially if you have X amount of sales volume.  Mak... more

Lee Hargrave added a new discussion

 

Power Virtual Cultures

Lee Hargrave | Netflix is one example of a company that utilizes a virtual culture to its advantage.  Hastings (the CEO) doesn't require 8 hour days nor does he give vacation days.  He believes in being honest (one of the company policies) and working whe... more