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Closing the deal

karen pink | I find that one of the hardest parts of a sale is closing the deal effectively. Many times I have had people turn away and state they wish to think about it. This can be due to a lot of factors, but typically a lack of training or skill is... more

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Retail of the future?

karen pink | With retail changing so rapidly, it is easy to imagine that most future retail experiences will be carried out online. Personally speaking, I carry out far more shopping online now than I did even 5 years ago. The ease, coupled with fr... more

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Spending more

karen pink | I find that it can be tricky to get your customer to spend more, unless you are offering something that they desire. You need to offer them something that they will not be able to get elsewhere, and convince them that this product will enha... more

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Searching online

karen pink | As a person who rarely uses a PC these days, other than for work and business, I understand the importance of getting the right advertising tools that will be suited to smartphones and tablets. Not all advertisement is geared up to be seen on such a... more

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Launching a new book

karen pink | I specifically think it is crucial when launching a new book to have an extensive knowledge of good PR. A lot of authors out there are now choosing to self publish, due to the insurmountable obstacles placed in their way by traditional editors and pu... more

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Time involved in PR

karen pink | I agree that it is the utmost importance to ensure a timely press release. Often, in the case of a shocking news release, the interent will spread rumours like wildfire within an hour. It is essential that the correct facts are issued in an official... more

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Search is Going Mobile: Don’t Be Left Behind

Virginia Fair | Ready or not—We are living in a mobile world. Consumers are searching for local information everywhere, on every device, right up to the moment they buy.... more