Gregory Samsa

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Running events to boost physical store sales

Gregory Samsa | Online commerce has definitely put a dent on in-store sales over the past years and will likely continue to do so well into the future. Running in-store events is a great way to establish customer presence inside a physical store though. Many compani... more

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Providing social proof in today's skeptical world

Gregory Samsa | Nowadays, people are skeptical and this applies to customers as well. Providing social proof of what the company is offering, be it products or services, is crucial in establishing brand trust and securing further visits and/or trips to the store by... more

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Getting the customer's interest for up- and cross-selling

Gregory Samsa | There's no doubt that up-selling and cross-selling should be kept in mind when designing the layout of websites and when dealing with customers personally in a store. Many times I've been tempted to add items to my cart in a website based s... more

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The future of marketing: Visual-based and personal

Gregory Samsa | I see the future of marketing technology being heavily focused on visual imagery such as video, gif, pictures and similar media. On a similar note, marketing campaigns will become even more personal as the technology improves and allows marketers to... more

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Bringing customer interaction to a more personal level

Gregory Samsa | Sometimes businesses can get caught up in their mindset of number games and treat their customers as just a ticket item. This will eventually lead to frustrated customers and have a negative effect on the company's image and overall goodwil... more

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Recruiting the right marketing technologist for your busines

Gregory Samsa | I believe there are many ways a business can go about trying to find the right person to fill in the marketing technologist role for their company. I would say the best way would be to nurture someone for that role from within the company.... more

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Using analytics to improve marketing and customer value

Gregory Samsa | In this day and age, analytics can be used for almost anything, including marketing. Businesses should be making use of analytics from the get-go in order to understand customer trends when it comes to their company. Analytics can help identify weakn... more

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Integrating processes across a business

Gregory Samsa | There's no doubt that integration of cloud processes across a business can lead to great benefits through increased efficiency. I agree wholeheartedly that it is crucial to educate the employee base before attempting to transition into this approach... more

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Crafting a presentation that is eye-catching and informative

Gregory Samsa | Presenting data in a way that can be both eye-catching and to the point can be a daunting task no doubt. Often enough presenters will pack way too much information into slides or printouts, leading to the loss of interest from the audience. It is imp... more

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Attracting users with app designs

Gregory Samsa | I agree wholeheartedly with your article. I've downloaded several apps before based solely on how aesthetically pleasing the visual icon of the app was in the store. This makes more of a difference for brand new releases due to the lack of user revie... more