Dylan Jacobi

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Strategies for Impulse Buys

Dylan Jacobi | I'm curious how other marketers in e-commerce have used different techniques on their webpages to maximize impulse buys from related products. I know there are different strategies for intent purchases vs impulse purchases, but how do they... more

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Social Media Relationships

Dylan Jacobi | Social media is the biggest and fastest growing way of reaching new people, contacts, and potential customers. How can we increase positive interactions between these three groups to help ourselves for the end goal of increasing synergy for... more

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Making the customer feel like they are in control

Dylan Jacobi | Reading these articles makes me feel that more than ever people want to feel like they are the ones in control when buying new products. Customers do not like buying things that they can not understand on at least a basic level. I want to s... more

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Bring Out the Impulsiveness of Your Customers

Madeleine Helme | Intent and impulse drive consumers' shopping behaviors online and offline. Understand these two psychological forces and leverage them to make more sales.... more