Darius Lee

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Keeping your Twitter Ad Campaign smart

Darius Lee | "You can also keep track of your budget to see if you need to increase or decrease it for the best results." VERY IMPORTANT.  If you're running a Twitter ad campaign, don't just set it and forget it.  The beauty of the platform is that you... more

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Youtube videos: Unique AND high quality. Don't skimp on either.

Darius Lee | "Make sure your content is both unique and high in quality to increase user engagement." This deceptively simple statement encapsulates why so many videos do not break out of the digital ghetto. Sometimes videos are unique - look, here's an animate... more

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Please, no unnecessary exclamation marks!

Darius Lee | I particularly appreciate how the author highlights the need to junk unnecessary exclamation marks. When you're looking for an apartment on Craigslist, are you really going to be interested in the listing that tries to overload you with exclamation... more

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Stop making these mistakes, musicians!

Darius Lee | As someone who works in the music industry, I found the first point - "target niche influencers" - to be particularly important. As much as musicians may scorn the notion, yes, you are a brand, and your creative output is your business. That being s... more

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Social Intelligence: What No Computer Can Replicate

Darius Lee | "...by combining image recognition technology with in-depth social intelligence." In-depth social intelligence is what was missing when Microsoft decided to release Tay AI, with disastrous results.  How disastrous?  Look up "Tay AI Nazi" a... more

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Musicians, take note of these tips for increasing brand loyalty

Darius Lee | Working in the music industry, I'm convinced that too few artists follow #3 when it comes to building their "brand." "Finding your voice" isn't just a matter of writing a song that resonates with you personally. It's also finding a way to use social... more

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Excellent motivation as August rolls around

Darius Lee | Sometimes I think that holidays are the most helpful thing one can do to make the most of the busy seasons.  Reflecting on what you'd "do differently in marketing" basically boils down to asking yourself what you want to communicate about your... more

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We're living in The Twilight Zone

Darius Lee | One question this article raises is, what does it mean for marketers to be both savvy AND socially responsible?   Obviously, AI knowing how many people try on shoes in a department store is hardly the stuff of science fiction nightmare.  B... more

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Evangelism: What Every Student of Religion Knows

Darius Lee | This article is particularly useful for invoking a term I never thought I'd see in Forbes: evangelism. It's useful, because as any student of religion knows, evangelism can't be forced. "Forced evangelism," in fact, is probably one of the key compon... more

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Everybody craves authenticity. Are you prepared to give it?

Darius Lee | "Figure out what stories your company needs to tell. People are drawn to brands with a compelling genesis, and to those transparent about their growth quest or failures. Battle scars and fist pumps reflect genuine humanity..." I LOVE THIS. Transpare... more