Ben Ibarra

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Productivity is a matter of motive in my opinion

Ben Ibarra | The article hit on some important points, I personally believe that low productivity is a mix of several things, though predominately a mindset, which is built by a motive to work. Managers/leaders need to be able to inspire individuals to work in a... more

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People are the company

Ben Ibarra | This is such an important topic for businesses to understand, a business is only as good as its people, which is why talent management and training the individuals within a company is so crucial! its the foundation of everything else. more

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MDM creates more time

Ben Ibarra | For business owners today, especially for ones who aren't savvy in this department, MDM is such a powerful tool. The automation not ony frees up so much time, but it also gives confidence to those owners who aren't as techy. more

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Every marketer should use analytics

Ben Ibarra | It still baffles me that people don't use analytics to learn about their customers. It is perhaps the most effective tool for finding information about your customer base and potential leads. Because the majority of time for people is spent... more

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App store optimization is like business marketing

Ben Ibarra | Like the post title says, the two are essentially the same when it comes to the outcome-exposure. A person could have the best app in the world, but it's wasted potential if it isn't optimized. In fact, I believe you could have a less then... more

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Great article, email marketing is the main tip

Ben Ibarra | All the points touched on in this article are crucial. So many content creators approach email marketing like it's a mindless task and aren't giving any serious thought to it. I, like the author, have also experienced much success through t... more

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Youtube is a great platform for businesses(video content)

Ben Ibarra | The best media platform for me by far for advertising and building a relationship has been youtube. The statistic on the increaase in video content does not surprise me at all. It's going to rise much higher in the future; it's just superio... more

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AI will create more free time

Ben Ibarra | I've seen pessimistic views on AI, I believe the fact that martech will be more human and independant with new technology will greatly enhance our own experience. Aside from the business advantages and technological advances, the menial tas... more

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Fundamentals first

Ben Ibarra | A simple yet important article, the points illustrated are essential what make all the other finite details and pieces fit together, which again stresses the point of honing in on fundamentals of whatever you are doing, especially marketing. i have n... more

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Shiny ball syndrome

Ben Ibarra | This article touches on an issue that not just business owners but everyone experiences. When we see something special our brain almost always instinctively want to grab hold of it, but in terms of business, this means losing touch with fundamentals... more