Ashley Kaczmar

Writing supernatural thrillers by moonlight. Writing about all things marketing and advertising by daylight. My passions for mass media and marketing have always been the driving force within me.

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Social Killed the Print Media Star?

Ashley Kaczmar | Digital media has taken over. So, does that mean print is dead? Is it time to abandon ship? The short answer: no. Read on to find out why.... more

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What PR Can Learn from the Fyre Festival Nightmare

Ashley Kaczmar | Each brand disaster has brought with it different lessons for the public relations industry. This article examines what PR pros can learn from Fyre.... more

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Get On Top of 2017 Paid Search Trends

Ashley Kaczmar | Every quarter Merkle releases a Digital Marketing Report. The numbers are in. Does Google still reign supreme? Find this out and more.... more

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Protecting Brand Safety in a Ray of Whitelisting

Ashley Kaczmar | The growing need for brand safety has made whitelisting a growing trend for digital advertisers. But how does this impact the market?... more

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How to Make Your Press Release Read Better Than a Best-Selling Novel

Ashley Kaczmar | Did you know that on average 5,000 press releases are issued in a day? Your press release is competing is hard for attention. So, how do you stand out?... more

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Unlikely Friends: Inbound Marketing Principles and Display Ads Strategies

Ashley Kaczmar | Online advertising is about testing different methods. Check out this article to see how inbound marketing principles can improve display ad strategies.... more

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Experts Weigh In On the Best Ways to Use Social Media Ads

Ashley Kaczmar | Social media advertising is still a very new channel. Luckily, there are experts out there who have killer advice on how to leverage social media ads.... more

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Ad, Ad Go Away: Why Retargeting Ads Fail So Much

Ashley Kaczmar | This article by Allison Schiff addresses one of the reasons bad retargeting continues to follow the advertising industry around.... more

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Is Public Relations Disappearing in the Digital Age?

Ashley Kaczmar | Has anyone else noticed how PR and marketing seem to merge together more and more? I'm sure you have. So, what's the PR industry to do to stay relevant?... more

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Myth Busters: The Programmatic Advertising Edition

Ashley Kaczmar | Programmatic has been in the news a lot lately. Everyone has opinions, and a lot has been said, but not all of it has been true.... more