Adriana Tica

CEO at Idunn

Adriana Tica is an expert marketer with 10 years in the field, most of which were spent marketing tech companies. She is the CEO of Idunn (http://idunn.pro), a digital marketing agency that helps clients all over the world with copywriting, social media marketing and marketing strategy. Follow her blog here: http://idunn.pro/blog.

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Expert Opinion: Bots and Live Chat Featuring Adriana Tica

Adriana Tica | We asked martech experts what the future holds for bots and live chat. Here's what they predict for how the tools and techniques will shift in coming years.... more

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Expert Opinion: Ecommerce Marketing featuring Adriana Tica

Adriana Tica | Read up on what ecommerce marketing expert Adriana Tica predicts will happen as marketing technology evolves over the next three to five years.... more

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Expert Opinion: Content Marketing featuring Adriana Tica

Adriana Tica | Read up on what content marketing expert Adriana Tica predicts will happen as content marketing technology evolves over the next three to five years.... more

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Expert Opinion: Mobile Marketing featuring Adriana Tica

Adriana Tica | Mobile marketing technology will rely more and more on AI and AR. Cross-platform optimization will be the norm, not the exception.... more

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How to Choose Digital Marketing Channels that Actually Help Your Business Grow

Adriana Tica | FOMO (Fear Of Missing Out) is real. I’m not talking about missing out on an exotic holiday. But, as most fellow marketers know, about missing out on that digital marketing channel that can take your business to a whole new level. The multitude... more

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Vanity Metrics: Why Today’s Marketers Need to Stay Away from Them

Adriana Tica | According to martech expert Adriana Tica, vanity metrics should never be the end goal. Read this article to learn why they pose a threat to marketers.... more

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Expert Opinion: CMS & Web Experience Management featuring Adriana Tica

Adriana Tica | What does the future hold for CMS and web experience management? Get a glimpse with predictions from martech expert Adriana Tica.... more

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Why Marketers and Copywriters Can't Afford to NOT be Techies Anymore

Adriana Tica | Gone are the days when marketers only needed to be good at reading people. We now have to be techies if we want to succeed. Find out why.... more