Robb Hecht

Adjunct Marketing Professor at Baruch College

I'm an integrated account management marketing experience partner with 10+ years background with agencies like Arnold, FCB Health, Initiative, Annalect, Google and R/GA on clients like Pfizer, AT&T, Johnson & Johnson, Pepsi, GSK, Cigna, American Express and Amgen in leading cross-channel marketing communications & social content programs. I have a passion for making an impact, a curiosity to seek out whats next for the customer, and the ability to help teams bring amazing ideas to life. To do that, I help client and agency teams collaboratively conceive, plan, create & execute strategic rational and emotionally-engaging communications solutions, campaign experiences and stories across owned, paid and earned media that are customer relevant while driving business objectives from awareness to customer acquisition and loyalty.

Robb Hecht added a new article

 

Expert Opinion: Print Advertising Featuring Robb Hecht

Robb Hecht | In this edition of our Martech Master Series, we ask our experts for their prediction on the future of print advertising.... more

Robb Hecht added a new article

 

Expert Opinion: Email Marketing Featuring Robb Hecht

Robb Hecht | We asked 32 martech experts what the future holds for email marketing. Find out what they said in this edition of the Martech Master Series.... more

Robb Hecht added a new article

 

Expert Opinion: Data Visualization featuring Robb Hecht

Robb Hecht | Mastering data visualization requires you to work smart. Get tips on how to do that in this article featuring Robb Hecht.... more

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Expert Opinion: Customer Service featuring Robb Hecht

Robb Hecht | Customer service is critical to a brands success. In this article, Robb Hecht shares a few top tips for customer service success.... more