ABM

 

Account-Based Marketing (ABM)

What is account-based marketing (ABM)? Account-based marketing  (ABM) helps businesses close specific deals, or "accounts." These accounts... more
 

Reviving Dead Accounts with ABM. The Experts Weigh-In

Lana Moore | Are you having issues bringing your ABM account back from the dead? If so listen up. We asked some of the best in the field to share their tips with you!... more
 

Automate Your Account-Based Marketing Strategy

Kathi Furman | You have the power to achieve better results from your limited audience if you automate your account-based marketing strategy.... more
 

ABM by the Numbers: Counting Down to ABM Success

Kathi Furman | Implement ABM now with the 7 steps given here and track over the next year to see the best results.... more
 

Role Call: Key Roles for Every Account-Based Marketing Team

Kathi Furman | It's time to take role call. Do you have all the necessary roles on your account-based marketing team? If not find out who you need to get on board.... more
 

Improve Account-Based Marketing With Content

Kathi Furman | Make a plan to intertwine account-based marketing and content with these steps and create customized content to grab the attention of your accounts.... more
 

Why the Experts Say Account-Based Marketing is a Must in 2017

Ashley Kaczmar | ABM is a marketing strategy that focuses on customers as individuals. Businesses then concentrate their marketing and sales resources on them.... more
 

Marketing: This Time it's Personal

Ashley Kaczmar | Marketing based on actual individuals -- rather than vague, unknowable personas -- has become easier than ever. And it's much more effective.... more
 

Bridging the Gap Between Marketing and Sales with ABM

Ashley Kaczmar | Your sales team is doing one thing, and your marketing team is doing another. You can't hit the numbers you want to hit when those teams are so out-of-sync.... more
 

ABM: The Importance of Personalization

Kathi Furman | ABM strategy requires work to understand each account on an individual level. Use these 5 techniques for personalization of your account-based marketing.... more
 

How to Stand Above the Crowd with ABM

Ashley Kaczmar | Account-based marketing developed as a way to more specifically target a buyer. How do you make your ABM stand out? This article will show you. ... more
 

Are You Building Relationships with Social Media?

Ashley Kaczmar | When you're a business, you probably think of social media as a way to promote and advertise. You're missing a component: its ability to help you network. ... more
 

Breaking Bad (Habits): Removing Silos for ABM Success

Anna Rachel Rich | Ernesto Castillo explains the challenges of ABM and provides insights to facilitate successful sales and marketing team collaboration.   ... more
 

Account-Based Marketing (ABM): A Guide to the Future for High-Performing Teams

Ashley Kaczmar | What does the future hold for account-based marketing (ABM)? Find out with these predictions and best practices from over 16 experts.... more
 

Expert Opinion: ABM featuring James Regan

James Regan | How will ABM technology evolve over the next 3-5 years? James Regan weighs in with expert insights and predictions.... more
 

Expert Opinion: ABM featuring Andy Zimmerman

Andy Zimmerman | How will ABM technology evolve over the next 3-5 years? Andy Zimmerman weighs in with expert insights and predictions.... more
 

Expert Opinion: ABM featuring Michael Waldron

Michael Waldron | How will ABM technology evolve over the next 3-5 years? Michael Waldron weighs in with expert insights and predictions.... more
 

Expert Opinion: ABM featuring Nate Skinner

Nate Skinner | How will ABM technology evolve over the next 3-5 years? Nate Skinner weighs in with expert insights and predictions.... more
 

Expert Opinion: ABM featuring Katie Bullard

Katie Bullard | How will ABM technology evolve over the next 3-5 years? Katie Bullard weighs in with expert insights and predictions.... more
 

The Golden Rules of Alignment for ABM Success

Anna Rachel Rich | Brandon Redlinger provides tangible steps to help your sales and marketing teams see eye-to-eye.... more
 

Expert Opinion: ABM featuring André Quicheron

André Quicheron | How will ABM technology evolve over the next 3-5 years? André Quicheron weighs in with expert insights and predictions.... more
 

Expert Opinion: ABM featuring David Brutman

David Brutman | How will ABM technology evolve over the next 3-5 years? David Brutman weighs in with expert insights and predictions.... more
 

Expert Opinion: ABM featuring Sam Hurley

Sam Hurley | How will ABM technology evolve over the next 3-5 years? Sam Hurley weighs in with expert insights and predictions.... more
 

Expert Opinion: ABM featuring Jonathan Aufray

Jonathan Aufray | How will ABM technology evolve over the next 3-5 years? Jonathan Aufray weighs in with expert insights and predictions.... more
 

Expert Opinion: ABM featuring Guido Bartolacci

Guido Bartolacci | How will ABM technology evolve over the next 3-5 years? Guido Bartolacci weighs in with expert insights and predictions.... more
 
0 Reviews
            True Influence
                  ,                         Social & Relationships
            True Influence transforms data into intelligence with the InsightBASEâ„¢ account based marketing (ABM) platform. Empower your B2B relationships.... more
 
0 Reviews
We are a professional, creative team of outbound marketing, lead generation specialists. Combined experience of Lead Pal personnel delivers high-quality B2B lead generation campaigns of every type and scale for startups and small to medium businesses... more
 
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            Artesian Solutions
                  ,                         Social & Relationships
            Artesian was founded with a simple goal – to change the way B2B sellers communicate with their customers, for the better, forever. We saw that businesses have transformed the way they buy, but that sellers had not adapted.This mismatch led us t... more
 
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            ZenIQ
                  ,                         Social & Relationships
            for advanced data skills, IT department integration or magic wands. Today, our clients are able to connect account-centric marketing activities and response from across the enterprise. This accurate picture enables a complete view into target account... more
 
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            Vendemore
                  ,                         Social & Relationships
            Vendemore is the number one Account Based Marketing partner for B2B companies with complex and long sales cycles. We are harnessing the power of mass advertising and turning it on its head to deliver focused and targeted messages to individuals in yo... more
 
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            Triblio
                  ,                         Social & Relationships
            Triblio provides account based marketing (ABM) software to generate demand and engagement from target accounts. ABM targets the known and unknown stakeholders in the top-revenue producing accounts to accelerate the purchase journey and deepen engagem... more
 
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            Mintigo
                  ,                         Social & Relationships
            At Mintigo, we believe in the power of data science to revolutionize marketing. Data for marketing is like GPS for driving – in the past, finding the fastest route required planning and making the right decisions at each and every turn. Today, we s... more
 
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            MarianaIQ
                  ,                         MarTech
            MarianaIQ makes full-funnel, at-scale account based marketing a reality. Our platform targets your best prospects by using machine learning and social targeting to deliver true multi-channel B2B marketing.First, we crunch as many as 50,00... more
 
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            LeanData
                  ,                         Social & Relationships
            LeanData has created the first-ever visual representation of lead flow through a business. This allows companies to easily identify problem areas and immediately make improvements. LeanData automatically gets leads to the right place in Salesforce.... more
 
0 Reviews
            Kapta
                  ,                         Social & Relationships
            Kapta is an enterprise Key Account Management (KAM) platform designed for the accounts that matter most. Kapta powers trusted relationships between key account managers and customers through the use of Joint Success Plans and clear expectations.... more
 
0 Reviews
            Folloze
                  ,                         Social & Relationships
            Folloze provides Account Based Marketing (ABM) Sales Platform enabling B2B sales teams to use marketing techniques to engage, develop and win their top accounts... more
 
0 Reviews
            EverString
                  ,                         Social & Relationships
            EverString started as a simple but bold idea in 2012, born out of our co-founders’ real-life challenges with the traditional manual approach to sales, sales development, and marketing. Co-founder Vincent Yang came up with a solution that combined m... more
 
0 Reviews
            Engagio
                  ,                         Social & Relationships
            Account-based marketing analytics and sales automation software to orchestrate human connections at scale. Engage targets and land the big accounts.... more
 
0 Reviews
            DemandFarm
                  ,                         Social & Relationships
            Learn about DemandFarm -a Key Account Management technology that helps nurture, grow, farm and mine your Key accounts. Unlock your true business potential.... more