ABM

 

Account-Based Marketing (ABM)

What is account-based marketing (ABM)? Account-based marketing  (ABM) helps businesses close specific deals, or "accounts." These accounts... more
 
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            True Influence
                  ,                         Social & Relationships
            True Influence transforms data into intelligence with the InsightBASEâ„¢ account based marketing (ABM) platform. Empower your B2B relationships.... more
 
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We are a professional, creative team of outbound marketing, lead generation specialists. Combined experience of Lead Pal personnel delivers high-quality B2B lead generation campaigns of every type and scale for startups and small to medium businesses... more
 
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            Artesian Solutions
                  ,                         Social & Relationships
            Artesian was founded with a simple goal – to change the way B2B sellers communicate with their customers, for the better, forever. We saw that businesses have transformed the way they buy, but that sellers had not adapted.This mismatch led us t... more
 
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            ZenIQ
                  ,                         Social & Relationships
            for advanced data skills, IT department integration or magic wands. Today, our clients are able to connect account-centric marketing activities and response from across the enterprise. This accurate picture enables a complete view into target account... more
 
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            Vendemore
                  ,                         Social & Relationships
            Vendemore is the number one Account Based Marketing partner for B2B companies with complex and long sales cycles. We are harnessing the power of mass advertising and turning it on its head to deliver focused and targeted messages to individuals in yo... more
 
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            Triblio
                  ,                         Social & Relationships
            Triblio provides account based marketing (ABM) software to generate demand and engagement from target accounts. ABM targets the known and unknown stakeholders in the top-revenue producing accounts to accelerate the purchase journey and deepen engagem... more
 
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            Mintigo
                  ,                         Social & Relationships
            At Mintigo, we believe in the power of data science to revolutionize marketing. Data for marketing is like GPS for driving – in the past, finding the fastest route required planning and making the right decisions at each and every turn. Today, we s... more
 
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            MarianaIQ
                  ,                         Advertising & Promotion
            MarianaIQ makes full-funnel, at-scale account based marketing a reality. Our platform targets your best prospects by using machine learning and social targeting to deliver true multi-channel B2B marketing.First, we crunch as many as 50,00... more
 
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            LeanData
                  ,                         Social & Relationships
            LeanData has created the first-ever visual representation of lead flow through a business. This allows companies to easily identify problem areas and immediately make improvements. LeanData automatically gets leads to the right place in Salesforce.... more
 
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            Kapta
                  ,                         Social & Relationships
            Kapta is an enterprise Key Account Management (KAM) platform designed for the accounts that matter most. Kapta powers trusted relationships between key account managers and customers through the use of Joint Success Plans and clear expectations.... more
 
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            Folloze
                  ,                         Social & Relationships
            Folloze provides Account Based Marketing (ABM) Sales Platform enabling B2B sales teams to use marketing techniques to engage, develop and win their top accounts... more
 
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            EverString
                  ,                         Social & Relationships
            EverString started as a simple but bold idea in 2012, born out of our co-founders’ real-life challenges with the traditional manual approach to sales, sales development, and marketing. Co-founder Vincent Yang came up with a solution that combined m... more
 
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            Engagio
                  ,                         Social & Relationships
            Account-based marketing analytics and sales automation software to orchestrate human connections at scale. Engage targets and land the big accounts.... more
 
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            DemandFarm
                  ,                         Social & Relationships
            Learn about DemandFarm -a Key Account Management technology that helps nurture, grow, farm and mine your Key accounts. Unlock your true business potential.... more
 
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            Bizible
                  ,                         Social & Relationships
            Bizible's B2B marketing attribution and revenue planning software enables hundreds of companies to measure and plan for revenue. ... more
 
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            Azalead
                  ,                         Social & Relationships
            Azalead empowers B2B companies by making them hyper aware of customer activity. Global Enterprises such as SealedAir, JLL and Gemalto rely on us to grow both engagement and revenue with target accounts. With our suite of applications, our customers s... more
 

Improve Account-Based Marketing With Content

Kathi Furman | Make a plan to intertwine account-based marketing and content with these steps and create customized content to grab the attention of your accounts.... more
 

ABM: The Importance of Personalization

Kathi Furman | ABM strategy requires work to understand each account on an individual level. Use these 5 techniques for personalization of your account-based marketing.... more
 

ABM by the Numbers: Counting Down to ABM Success

Kathi Furman | Implement ABM now with the 7 steps given here and track over the next year to see the best results.... more
 

Reviving Dead Accounts with ABM. The Experts Weigh-In

Lana Moore | Are you having issues bringing your ABM account back from the dead? If so listen up. We asked some of the best in the field to share their tips with you!... more
 

Automate Your Account-Based Marketing Strategy

Kathi Furman | You have the power to achieve better results from your limited audience if you automate your account-based marketing strategy.... more
 

Role Call: Key Roles for Every Account-Based Marketing Team

Kathi Furman | It's time to take role call. Do you have all the necessary roles on your account-based marketing team? If not find out who you need to get on board.... more
 

Why the Experts Say Account-Based Marketing is a Must in 2017

Ashley Kaczmar | ABM is a marketing strategy that focuses on customers as individuals. Businesses then concentrate their marketing and sales resources on them.... more
 

How to Stand Above the Crowd with ABM

Ashley Kaczmar | Account-based marketing developed as a way to more specifically target a buyer. How do you make your ABM stand out? This article will show you. ... more
 

Bridging the Gap Between Marketing and Sales with ABM

Ashley Kaczmar | Your sales team is doing one thing, and your marketing team is doing another. You can't hit the numbers you want to hit when those teams are so out-of-sync.... more
 

Are You Building Relationships with Social Media?

Ashley Kaczmar | When you're a business, you probably think of social media as a way to promote and advertise. You're missing a component: its ability to help you network. ... more
 

Marketing: This Time it's Personal

Ashley Kaczmar | Marketing based on actual individuals -- rather than vague, unknowable personas -- has become easier than ever. And it's much more effective.... more
 
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            Infer
                  ,                         Social & Relationships
            Founded in 2010, Infer delivers data-powered business applications that help companies win more customers. Its cloud-based solutions leverage proven data science to rapidly model the untapped data sitting in enterprises, along with hundreds of extern... more
 
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            agent3
                  ,                         Social & Relationships
            Data. Technology. Content. Our end-to-end Account-Based Marketing programs are driven by insight and result in sales pipelines that are quicker to close.... more
 

Aligning Sales and Marketing to Achieve ABM Success

Kathi Furman | Success is only experienced when businesses implement account-based marketing the right way – by aligning sales and marketing departments.... more
 

Get the Most Out of Your Account-Based Marketing

Kathi Furman | The businesses with the most account-based marketing success use these strategies consistently in their efforts. Find out what they are on MarTechExec.... more
 

You're Invited! Making Events the Center of Your ABM Strategy

Kathi Furman | Create event opportunities that bring existing and potential accounts together.Focus on creating a valuable customized experience to boost your ABM strategy... more
 

ABM Experts Weigh In with Creative Tips

Lana Moore | Account based marketing is a marketing strategy every businesses should use. However, excelling at ABM isn’t easy. So we asked the ABM experts for tips!... more
 

Are You Doing ABM the Right Way?

Ashley Kaczmar | Like any marketing tactic you come across, ABM isn't the answer to everything. Check out this Hubspot article and make sure you're using ABM the right way.... more
 

Help ABM Help You Learn More About Your Audience

Ashley Kaczmar | Author Laurel Brunk brings to light 5 important insights ABM can teach you more about your targeted audience based on her experiences.... more
 

Just Duet: Hitting the ABM High Notes

Anna Rachel Rich | David Crane shares the mic with ABM experts Kathy Maachi and Patrice Greene of Inverta, talking strategy and common errors leading to poor performance.... more
 

ABM is the Secret Sauce for Awesome Retargeting

Ashley Kaczmar | Account-based marketing is the latest trend in B2B marketing. And it looks like it's paying off. Find out more in this article from Brian Anderson.... more
 

Myth Busters: The Account-Based Marketing Edition

Ashley Kaczmar | Though 90% of marketers think ABM is helpful, only 20% are using it. And it's thanks to these misconceptions. Find out what they are here.... more