Crushing it! Getting the Most Out of YouTube Influencers

Hailee Franco | Are you ready to crush it on YouTube? Find out the best ways to get the most out your Youtube influencers from one of the experts.... more

Choosing the Right YouTube Ad Type for You

Madeleine Helme | With these options, you will now be able to choose the right kind of YouTube ad depending on the goals of your advertising campaign and content.... more

Press Play On Youtube Ads: Why Consumers Prefer Them

Ashley Kaczmar | Summary Some marketers believe that Youtube advertising is ineffective - that viewers merely skip by them every time.However, a recent study has found that Youtube ads are, in fact, more readily accepted than video ads on other platforms.In this ar... more

Youtube Ads

Taylor Symone | Youtube is a lucritive business marketing strategy and one of the best ways to reach consumers. I personally have not tried Youtube ads yet for my company, but I have considered trying Youtube ads to get more traffic. I really want to try to incorpo... more

New research from Touchstorm on Youtube

Ashley Kaczmar | " Touchstorm, using its VideoAmigo software , today announced that for the month ending May 2017, YouTube viewing was up +3.13 percent vs. April, with views from the United States up +2.53 percent." With the ever growing views on Youtube,... more

YouTube is Kicking Offensive Content Out of the House

Ashley Kaczmar | Well, YouTube has heard the advertiser's cry. Now, they've introduced a four-step plan that they're taking to cut down on terrorist content.... more

Youtube Ads Are About to Get a Facelift

Ashley Kaczmar | Soon, Youtube will allow viewers to swipe from one video to the next. What does this mean for advertisers? Find out in this article from Marketing Land.... more

YouTube: Increase Your Online Visibility

Kathi Furman | Viewing time on YouTube has increased at least 50% year-over-year for three straight years. YouTube is not new to the online marketing world.... more

How to Create Youtube Ads Quickly and Easily

Ashley Kaczmar | Summary In the last five years, the consumption of online videos has grown exponentially. This trend has made online video a huge opportunity for marketers. However, not every brand feels they have the resources to create high-quality video ads.In... more

Don’t Hate The Player: Optimizing YouTube Channels for Visibility

Anna Rachel Rich | Summary While brands tend to focus time and spend on producing quality videos, they often neglect channel optimization. At the end of the day, people subscribe to YouTube channels, not videos. Jeremy Vest details how optimizing the entire channel s... more

Generation YouTube: Video Consumption Habits

John Shieldsmith | Every generation seems to consume video differently. YouTube has changed the game entirely. Curious about how each generation consumes video now?... more


Scott Willis | This is very good news. I'm glad youtube is cracking down on videos or advertisements that may incite violence. We can't have terroristic videos floating around out there because these days people sometimes act upon what they see or hear. I hope you... more

Youtube Ads

Leon Miltiadous | As a frequent youtuber, I believe ads can be effective if they are brief and are played at the beginning of the video. This was an issue for my company when trying to figure out which types of online ads would be most beneficial for the promoti... more

How to Make Money on YouTube Through Ecommerce

Nicole Poncsak | Creating a YouTube channel for your ecommerce business can help you gain more tracition, get more traffic and ultimately, more customers. There are several reasons why video content receives better audience engagement than other mediums: Video en... more

Youtube has become a huge marketing tool

Peggy Francoeur | This is something that I have discovered myself.  For the most part, individuals think of Youtube as a source of entertainment but it is so much more.  Youtube is also a good educational tool, and it is also a great marketing tool.... more

Youtube is a great platform for businesses(video content)

Ben Ibarra | The best media platform for me by far for advertising and building a relationship has been youtube. The statistic on the increaase in video content does not surprise me at all. It's going to rise much higher in the future; it's just superior wh... more

Youtube videos: Unique AND high quality. Don't skimp on either.

Darius Lee | "Make sure your content is both unique and high in quality to increase user engagement." This deceptively simple statement encapsulates why so many videos do not break out of the digital ghetto. Sometimes videos are unique - look, here's... more

How Do You Make Your App as Successful as Uber?

Ashley Kaczmar | Summary If you have a mobile app, then you know one of your biggest goals is to increase that user base, especially the paying user base.That can be a lot harder than it sounds if you're not sure where to start. In this article, Stefan Benndorf is... more

Find Out What the Future Holds for Email Marketers

Ashley Kaczmar | Summary In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy,  73 percent of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’  while SEO came close a... more

What Big Mistake Did Uber Make with Brand Loyalty?

Ashley Kaczmar | "What you do to get them, you have to do to keep them." In this article, Sonia Thompson talks about how to build customer loyalty in a sustainable way.... more

Are You Buying Your Olives Online? Is Grocery the Future of E-commerce Marketing?

Hailee Franco | If you are like me then you hate the grocery store. I mean loathe it!!! I will order pizza 4 days in a row if it means I don't have to step foot in my local store. And lucky for me I don't have to anymore. With the rise of businesses like Blue Apro... more

What CMOs Can Learn From Uber's Leadership Fails

Lisa Callahan | In this article, Jeff Boss from Entrepreneur deep dives into what Uber leaders did wrong and how you can avoid making the same mistakes. ... more

Uber's Domino Effect on Customer-Focused Commerce

Lisa Callahan | In this article, the marketing team at Magento takes a look at how Uber's on-demand service has prompted big-box retailers to follow suit.... more

The Future is Now. Prepping Your Sales Team for AI

Hailee Franco | AI gives your business a reason to buy into your company not just to buy from it. It's time to get prepared. Learn how in this article.... more

Help ABM Help You Learn More About Your Audience

Ashley Kaczmar | Author Laurel Brunk brings to light 5 important insights ABM can teach you more about your targeted audience based on her experiences.... more

I See Machine Learning in Your Future, Mobile Marketing

Ashley Kaczmar | Summary Earlier this month, CleverTap had the pleasure of participating in the inaugural  Mobile World Congress Americas  in San Francisco. Paul Brody, CleverTap’s Chief Product Officer, was a speaker at the event. He presented a topic at the... more

Are You Asking the Right Questions About Your Data?

Madeleine Helme | Masses of data can be a help or a hindrance. It all depends on how you approach it. Understanding your data is all about asking the right questions.... more

Everything You Think You Know About Data is Wrong

Lisa Callahan | These five assumptions about data are as pervasive as they are, well, completely false. Are you guilty of any? Scott Brinker is about to tell you.... more

Are You Getting the Most Out of Your CRM?

Ashley Kaczmar | "94% of sales leaders use their CRM for contact management." While CRM can be great for contact management, there's a lot more it can do for you.... more

Are You Thinking About SMS Marketing? You Should Be

Ashley Kaczmar | SMS marketing has shown to have high open rates and click-through rates. Find out why you should be using SMS marketing in this article.... more

It's Not Sexy, but You Need to Talk to Your Clients About Money

Hailee Franco | Inevitably you will need to have tough conversations with your clients. And talking about money is the hardest of all. Make it easier with this article.... more

If you follow Neil Patel, you should check out this interview

Lisa Callahan | I'm sure you're all at least somewhat familiar with Neil Patel? He's the guy who founded Kissmetrics and also Crazyegg. This guy is just... super interesting. He actually started off trying to build a copycat version of Monster. Then he kind of stra... more

What a Food Delivery Service Can Teach You About Customer Service

Hailee Franco | One marketer ordered Blue Apron and soon discovered that his company and yours needs to be more like them, especially when it comes to customer service.... more

What You Need to Know About Social Advertising to Stay Ahead in 2017

Ashley Kaczmar | Social advertising is a form of online advertising that focuses on social media networks. These can be as simple as promoted posts, or large campaigns.... more

You Can't Out-Perk a Bad Company Culture

Lisa Callahan | Sorry to put a dent in your pseudo-industrial workspace and all, but when it comes to company culture, substance beats style every day of the week.... more

Are You Missing Out On These Mobile Design Practices?

Ashley Kaczmar | Summary 93% of Internet users  browse the Internet on a mobile device every day. At this point, you shouldn't be surprised by that number. Mobile is the way of the digital world these days, and that means you need to make sure your website is up... more

Do You Believe These Misconceptions About Blog Posts?

Ashley Kaczmar | If you believe in some of the misconceptions around blog posts, then your SEO strategy might not be as strong as you think. Read on to find out more. ... more

Is Your Business Desperately Craving Outbound Leads?

Lisa Callahan | In this article from Medium, discover the signs and symptoms of a product in desperate need of more outbound leads.... more

Is Your Social Media Advertising Failing? Find Out Why

Ashley Kaczmar | Social media lets marketers be in-touch with their audience 24/7. Sometimes we forget that it lets our audience talk back. Make sure you're listening.... more

Calling all Marketers: What You Need to Know About Call Tracking

Kathi Furman | Call tracking provides powerful insight into your daily operations. Research available options, and use these sets of data to impact your bottom line.... more