social media


The Social Way to Handle a PR Crisis on Social Media

Ashley Kaczmar | Summary Some brands are better at handling a PR crisis on social media than others.Here's the thing: social media is the way we connect with consumers now. So you need to be prepared to handle a PR crisis on social media well.No more excuses.In thi... more

Social media is the new wave of social reform

Lisa Callahan | We should all be pretty familiar with how things on social media can spread like wildfire. That's either really bad or really good, depending on what that 'thing' is.  Well, you can probably put social reform in the 'good things' bucket, r... more

SocialRep's CEO, Chris Kenton, says social media trends all boil down to this one truth

John Shieldsmith | In this article , Chris Kenton says that social media trends can all be traced to a shift - what was once a market segment is now a networked community of customers.  I definitely get that people are more connected with other, like-minded... more

Social Media Marketing (SMM)

What is social media marketing (SMM)? Social media marketing  (SMM) is a business promotion on social media. It includes both paid and unpaid content, with the goal of boosting brand awareness.... more

Social Media

What is Social Media? Social media are websites and applications that allow users to create and share information, ideas, and interests. These ideas are most often shared through networks or virtual communities. As a result, it contains interactive... more

Social Media Audit

What is a social media audit? A social media audit looks at a person or company's presence on social media. It then checks their activity and forms insights into how you can better your use of social media. This audit tells a brand it's current posi... more

Social Media Optimization

What is social media optimization? Social media optimization (SMO) refers to the strategies brands use to reach their social media goals. For example, the brand might want to promote a product, service or event. SMO helps brands create different m... more

Social Media Monitoring (SMM)

What is Social Media Monitoring? Social media monitoring also known as SMM occurs when businesses use tools to learn what customers are saying online. While social media is in the name these monitoring tools work on many other platforms. Thes... more

Mixing Mediums: Combining Social Media Marketing with Chatbots

Hailee Franco | Artificial intelligence and chatbots are here to stay. Find out more about combining social media marketing and chatbots in this article.... more

Loading…Why Website Speed Is Crucial for Social Media Success

Anna Rachel Rich | John Stevens explores the correlation between website loading time & social media success, underscoring the need for speed in generating revenue and profit.... more

Learn About the Best Social Media Strategies from Marketing Experts

Ashley Kaczmar | Social media grew like a fire - fast and furious. A lot of marketers feel like lost in it. Luckily, there are experts who have strategies to share.... more

Are You Building Relationships with Social Media?

Ashley Kaczmar | When you're a business, you probably think of social media as a way to promote and advertise. You're missing a component: its ability to help you network. ... more

Survival of the Fittest Social Media Presence

Ashley Kaczmar | Only 61% of Fortune 500 CEOs have no social media presence whatsoever. Meanwhile social networks are closing in on 3 billion users. Why does this matter?... more

Stop Wasting Your Time on Social Media

Hailee Franco | Just posting to social media isn't enough. You need to be doing it right. Is it time for you to stop wasting your time on social media?... more

Social Media is Not for Copy/Paste Marketing

Hailee Franco | To get the most out of social media you need to create the right copy for each channel. So it's time to say not to copy paste marketing. Find out why.... more

The Social Media Content Storybook

Ashley Kaczmar | When your target audience is scrolling through their social media platform of choice, your hope they stop and engage with your content.... more

Show Me the Money: Easy Ways to Monetize Your Social Media Platforms

Hailee Franco | Does your business need a side hustle? Consider monetizing your social media platforms to generate more revenue. Find out how.... more

Scoring a Perfect 10: Social Media Strategies You Need

Hailee Franco | Social media is about more than likes, follows, and shares. It's also about the customer and using the social media strategies that work for them.... more

Do You Have the Skills Necessary for Mastering Social Media?

Ashley Kaczmar | Social media is one of the best ways to reach consumers these days. But you can't use it to its fullest potential if you don't have the proper skills.... more

Get On Top of SEO with Social Media Marketing

Ashley Kaczmar | Do you understand exactly how social media marketing benefits you and your Google ranking? This article breaks down the how and why.... more

The Secret Sauce to a Successful Social Media Campaign

Ashley Kaczmar | If you're just starting a social media marketing campaign, you may be at a loss as to what you should be doing. When do you post? What do you post?... more

Bettering Your Brand: Why Social Media Matters

Hailee Franco | Hey, print marketer! Yeah, you with the mailer! Put down the paper and learn why social media matters in this article from Jordan French.... more

How to Become a Creative Genius on Social Media

Ashley Kaczmar | We all know the go-to advice about social media is to be creative with your posts. But there's more that goes into a campaign than just a funny Tweet.... more

Make Your Social Media Count in Real Numbers

Ashley Kaczmar | Many experts believe it's time for businesses to start getting really serious about social media. That's where this article comes in.... more

A Recipe for Social Media Success

Ashley Kaczmar | You've finally decided to take your business from traditional to modern and savvy. How do you make the most of your social media presence?... more

Getting Engaged with Your Social Media Engagement

Ashley Kaczmar | We all know it's important to have engagement with consumers on our social media channels. But are we measuring it in the right way? Find out more here.... more

(Dar)Winning Social Media Campaigns: Hacks to Help You Adapt

Anna Rachel Rich | It’s survival of the fittest brands and Neil Patel is swooping in with the latest social media hacks to keep you agile in your approach.... more

Impressing Google with Your Social Media Marketing

Ashley Kaczmar | Everyone wants to rank high on Google's search engine. Enter social media. Find out how to best use it to improve your SEO ranking.... more

3...2...1...Lift Off! Using Social Media to Promote Products Pre-Launch

Hailee Franco | Launching a product is a lot like launching a space ship. So why aren't you using social media to promote products pre-launch?... more

9 Steps to Better Video Marketing on Social Media

Kathi Furman | Don’t get lost in the crowd on social media. Make your audience want to start a relationship with you with these steps for video marketing on social media... more

If Social Media Doesn't Work, Why Not Try Native Advertising?

Ashley Kaczmar | For some reason, you're just not getting the response you hoped you would from social media. Why not give native advertising a try?... more

When is it Time to Say "No" to Social Media Automation?

Kathi Furman | Efficiency is important to any project or task. However, make sure you don’t risk your business reputation and brand with social media automation software.... more

Don't Settle for Organic; Amplify Your Content on Social Media

Anna Rachel Rich | Heidi Cohen explores content amplification and how it gives assets an exponential boost by reaching the maximum possible audience.... more

Millennials and Social Media: The Experts Weigh In

Lana K. Moore | When it comes to social media which platform should you choose to best market to millennials? We asked the experts to weigh-in. See what they had to say.... more

How Experts Write Excellent Social Media Ad Copy

Ashley Kaczmar | Writing ad copy depends very much on where your ad is going. So, when you're writing ads for your social media platforms, you need to adjust for that.... more

Fact or Fiction? 4 Social Media Video Myths, Debunked

Anna Rachel Rich | Summary Global Internet traffic from videos will make up 80% of all Internet traffic by 2019, according to Cisco. With social video’s dramatic increase in popularity, it’s important to distinguish truth from   mere myth. Jordan Kasteler... more

PR Storm Prevention on Social Media

Ashley Kaczmar | It's very easy these days for people to complain loudly and to a large number of people thanks to social media. So how do brands handle those situations?... more

Quizzing Out: The Potential of Quizzes on Social Media

Ashley Kaczmar | People love to share quizzes with their friends and family. So, what would happen if you used quizzes in your social media marketing strategy?... more

We Aren't Being Dramatic. You Need Video in Social Media Marketing

Hailee Franco | Every month 3.25 billion hours of Youtube videos are watched. That's a lot of videos. Which is why you need video in social media marketing.... more