sales

 

Successful Sales: Copywriting Tips to Improve Sales

Hailee Franco | Regardless of size and stature, all businesses have one thing in common: they all rely on words to sell. Check out Matt Press's copywriting tips now.... more
 

The King of Rolls and Sales: Boosting Sales in a Declining Market

John Shieldsmith | King's Hawaiian, the brand behind the famous sweet rolls, can teach us all a thing or two about boosting sales in a declining market.... more
 

Sales Accepted Lead (SAL)

A sales accepted lead (SAL) refers to a marketing qualified lead that the marketing team rearches. When deemed worthy and likely to convert, the SAL becomes a sales qualified lead.... more
 

Sales Automation

What is Sales Automation? Sales automation is a process for making sales reps more efficient by automating aspects of the sales process. This includes making appointments, updating the CRM, processing sales, prioritizing leads, and analyzing sales.... more
 

Sales Forecasting

What is sales forecasting? Sales forecasting involves predicting the sales and revenue a company will achieve in a period. It could apply to the next month, quarter, or year, for example. Businesses take sales data, industry trends, and estimat... more
 

Sales Intelligence

What is Sales Intelligence? Sales intelligence helps to inform a successful sales process. Sales intelligence technologies help sales reps collect and analyze data on prospects and existing clients. As a result, it also helps them analyze their own... more
 

Sales Funnel

What is a Sales Funnel? A sales funnel is the visualization of the path a customer takes from initial awareness of a brand to the eventual purchase. A sales funnel will vary from one business to the next, depending on their sales process. The aim o... more
 

Sales Enablement

What is Sales Enablement? Sales enablement refers to the strategy, process, and activities used to improve the sales process. It is an ongoing activity that provides sales reps with the skills needed to contact the right prospects at the right... more
 

Sales Qualified Lead (SQL)

What is a sales qualified lead? SQL refers to a sales qualified lead that the marketing and sales team researches. An SQL clears the necessary prerequisites required to move to the next stage of the buyer’s journey. These leads are often... more
 

How to Attract Top Sales Talent

Madeleine Helme | Here are 4 pro tips for building a commission structure that accelerates sales and continuously motivates your sales talent and hard working reps.... more
 

Sales Doesn't Have to be a Numbers Game

Madeleine Helme | If you want to make more sales without making hundreds of sales calls every day, check out these 4 tips for selling more efficiently.... more
 

Marketing vs. sales: Apples vs. oranges?

Lisa Callahan | One of AeroLead's inbound marketers, Navaneetha Suresh , wrote -- from what I assume is first-hand experience -- about helping sales and marketing teams mesh more harmoniously.  Having only ever worked in a marketing environment, it's enli... more
 

Plumbing 101: Understanding and Fixing Your Sales Pipeline

John Shieldsmith | Is your sales pipeline gumming up the works? It's entirely possible. Optimize your sales pipeline to ensure your business runs smoothly.... more
 

E-Commerce - It's All About the Sales

Madeleine Helme | I'm sure your e-commerce business is generating sales, but what's even better than sales? More sales! These 15 tips can show you how to sell more.... more
 

Inside or Outside - What's the Best Sales Strategy?

Madeleine Helme | Don't neglect the more personal outside sales techniques in favor of more convenient inside sales strategy. Tim Jernigan argues the case of outside sales.... more
 

How Technology Impacts Sales

Madeleine Helme | With technology evolving as rapidly as it has in the last few decades, very few industries are left unaffected. Here are a few impacts of sales technology.... more
 

Coaching Your Sales Team to the Top of the League

Madeleine Helme | Read on to learn that all you need to plan an effective coaching program is a 5-step assessment of your sales team. Sounds simple enough, right?... more
 

B2B Sales A Go-Go

Hailee Franco | If your B2B business wants more sales then you need to spend more time selling. But how do you do that? By using these 6 best practices of course!... more
 

Make Sales Training Unforgettable

Madeleine Helme | Did you know that 87% of sales training is forgotten within one month of the training? Read on for ways to make your training more effective and memorable.... more
 

The Fantastic Five Sales Techniques

Madeleine Helme | We all want to know the best way to get things done. Mastering these 5 sales techniques will have you meeting your quota every time.... more
 

Get Ready for the Summer of Sales

Madeleine Helme | A well-equipped sales team is a successful one, so make sure you're ready for the summer season. Read on to learn about these often overlooked basics.... more
 

Fashionably Early: 3 Ways to Own Sales Meetings

John Shieldsmith | Sales meetings can be so stressful in person. So many things can go wrong. Use these three simple tips to make sure things go right.... more
 

Sales Reps Battle it Out With Google for Relevancy

Madeleine Helme | Sales people need to adapt in The Information Age to make sure they are offering value not available through search engines. Find out how here.... more
 

Turning Sales and Marketing into Smarketing

Madeleine Helme | While it is not an easy task to align sales and marketing, it is certainly a worthwhile one. Both teams, and the organization as a whole, will benefit.... more
 

Is Your Sales Team Performance Up to Scratch?

Madeleine Helme | Boost sales team performance by following these guidelines, whether your team is full of natural-born salespeople or those willing to learn.... more
 

Learn 'em Good: Scaling Your Sales Coaching

John Shieldsmith | Sales coaching is an essential part of sales success. But it's also hard to get right. Read on to learn about scaling back your coaching.... more
 

Buyer Personas are the Glue that Aligns Great Sales and Marketing Teams

Lisa Callahan | Viveka Von Rosen from Vengreso explains how misalignment between sales and marketing, specifically with buyer personas, causes customer dissatisfaction.... more
 

Ignored and Forgotten: Why People Aren't Opening Your Sales Emails

John Shieldsmith | Is there anything worse than pouring your heart and soul into a sales email, only to have it ignored? Let's tackle why people aren't opening them.... more
 

Don't Believe Everything You Hear About Sales Calls

Madeleine Helme | You can't believe everything you hear! Put these sales calls myths to rest for good in order to become a more productive and effective salesperson.... more
 

Getting a Competitive Edge Through Sales Pipeline Benchmarks

Hailee Franco | Data can't be used if you are looking at is as king, but not seeing the kingdom. Find out how this relates to sales in Vincent Vo's article.... more
 

Sales and Marketing Need to Get NSYNC (No Dance Moves Required)

Hailee Franco | Are your sales and marketing team more oil and water and less peanut butter and jelly? Find out how to change that in this article from Dan Steiner.... more
 

No Hand-Holding: Closing Sales Without Being too Helpful

John Shieldsmith | You want to help your customer with a sale. It's what you do. But are you being too helpful? Let's make sure you're not with these tips.... more
 

Avoiding Curve Balls: Common Sales Pitch Mistakes to Avoid

John Shieldsmith | Perfecting your sales pitch takes a lot of hard work and refining. Get a headstart with these common mistakes to avoid making.... more
 

Sales Emails to Lure Any and Every CMO

Lisa Callahan | In this article, Chris Sheen from Hubspot showcases three sales emails that lured CMOs to take the bait.... more
 

It's Time for Sales Reps to Go Off Script

Madeleine Helme | The style of pitch and you deliver it should depend on the personality and style of your prospect. Read on to find out about the DISC technique.... more
 

Overcome Sales Objections with Content Marketing

Kathi Furman | Here's how businesses can overcome sales objections through their content marketing strategy before the customer ever speaks to a salesperson.... more
 

Quota Not Found: Recovering from a Bad Sales Month

Hailee Franco | If you have had a bad sales month and not met your quota, you may feel like it's the end of the world. But it doesn't need to be. Find out why now.... more
 

Pushy McPusherson: Non-Pushy Sales Techniques

John Shieldsmith | Everyone has sales techniques they regularly use to close sales. But are you coming across as pushy? Make sure you're not with these tips.... more
 

Why Your Ecommerce Store Needs its Own Sales Funnel Strategy

Lisa Callahan | Summary The problem with putting "the sales funnel" up on a pedestal is that it implies you need one funnel... and one funnel only.Not the case, however. Sometimes, different media require different funnels. There's not a single funnel that rules t... more
 

Instagrand: Boost Your Instagram Sales

Hailee Franco | Instagram isn't just for pictures anymore. Okay, it's for pictures, but it's also a sales tool. Find out how to boost Instagram sales for your business now.... more