instagram

 

Instagrand: Boost Your Instagram Sales

Hailee Franco | Instagram isn't just for pictures anymore. Okay, it's for pictures, but it's also a sales tool. Find out how to boost Instagram sales for your business now.... more
 

Instagram Stories

What are Instagram Stories? Instagram Stories  is an Instagram feature that allows users to share short or live videos with their Instagram followers. Live stories erase immediately after sign off and have no length limit. Other stories h... more
 

Gather ‘Round the Insta-Fire: Using Instagram Stories to Spark Engagement

Anna Rachel Rich | Influencer marketing platform, Klear recently analyzed 149 brands across eight industries to see who’s performing best with Instagram Stories and Laura Forer compiled the findings in an insightful infographic.... more
 

Is Instagram Winning the War Against Snapchat?

Ashley Kaczmar | Snapchat is working especially hard to appeal more to advertisers. Lately, though, brands have been showing favoritism to Instagram. Find out why.... more
 

Snapchat vs Instagram in the Marketing Race

Ashley Kaczmar | Snapchat might be the trendier platform to the kids, but marketers seem to prefer Instagram. Why is that? Read on the find out.... more
 

Walking Through the Sales Funnel with Instagram

Ashley Kaczmar | It can be hard to see if you're getting value out of your Instagram activity. This article will provide you with a strategy to help quantify your efforts.... more
 

How Service-Based Companies Can Win at Instagram

Ashley Kaczmar | Instagram is a great place to share images. But when you're a service-based company, you might not feel like you have anything worth posting. Think again!... more
 

Creating Instagram Ads People Will Love

Madeleine Helme | Instagram ads are a great way to get more leads for your business. Follow these tips to create ads that will make your audience pay attention.... more
 

Stock It Up: Is it Okay to Use Stock Photos on Instagram?

Hailee Franco | Stock photos, you know them. Maybe you love them or maybe you hate them. But do they have a place on Instagram? Find out in this article.... more
 

Easy Ways to Up Your Instagram Game

Hailee Franco | In case you didn't already know, Instagram is the fastest growing social media tool. So it may be time to up your Instagram game. Learn how in this article.... more
 

Click the Comment Button: Increasing Instagram Comments

Hailee Franco | And as marketing changes and social media platforms add new algorithms engaging audiences gets harder. So how fo you increase Instagram comments?... more
 

Follow Friday: How to Grow Your Instagram Follower Base

Hailee Franco | So you are ready to grow your Instagram follower base but have no idea how to do it. That's okay, we do! Find out how to get the followers you crave.... more
 

Social Stats: How Many Ounces in an Instagram?

Lisa Callahan | Making sense of social analytics, like those on Instagram, sometimes feels like a high school science class. And we surely don't want to relive those days.... more
 

Create Instagram Stories that Increase Business Account Visibility

Anna Rachel Rich | Kristi Hines dives into the nitty gritty of crafting the perfect Instagram Story and details how to use in-app insights to monitor success.... more
 

Double Tap for E-Commerce Success on Instagram

Madeleine Helme | Consumers love to engage with brands on Instagram, but only if they are posting quality content. Jini Maxin has some tips on this topic on SEMRush.... more
 

Mirror, Mirror on the Wall...Whose Instagram Contest is Fairest of Them All?

Ashley Kaczmar | You've been making posts on Instagram, but it feels like no one cares. People are mostly looking for entertainment. So, how do you keep them entertained?... more
 

A Guide to Advertising on Instagram

Madeleine Helme | Here’s a basic guide to get your Instagram ads up and running. Get creative with your content for maximum engagement on Instagram.... more
 

Instagram Makes Selling Products Easier with New In-App Tool

Hailee Franco | Instagram is making it easier to sell your products without hurting your bottom line. Their new tool launched recently and makes it easy to sell products.... more
 

Creating Brand Awareness with Instagram Marketing

Hailee Franco | So you think Instagram isn't the right fit for your business? Well, think again. It's a powerful tool for all businesses that can boost brand awareness.... more
 

Is it Time for an Instagram Scheduling Intervention?

Hailee Franco | Scheduling your content actually, makes your more spontaneous! So tell me is it time for an Instagram scheduling intervention?... more
 

Hootsuite and the Case of Paid Instagram Followers

Hailee Franco | Is it worth it to join the dark side of social media and pay for your followers? This is what Hootsuite set out to find in their recent experiment.... more
 

Instagram ads just short of facebook

Ben Ibarra | In my opinion, Facebook ads are 1# way to go just because of the hyper targeting, but instagram are definitely a near second alongside other social media platforms. Because of the different layout on insta, depending on the ad context, it can be bet... more
 

Good Advice on Instragram Usage

JONTY HART SHARP | I think your point about being sure not to overload Instagram with useless posts is an important one. So often people post for the sake of posting without a clear strategy as to what they are trying to achieve on the platform. Instagram can be a fan... more
 

Cost-Per-Install

What is Cost-Per-Install? Cost-Per-Install also know as CPI, is a marketing campaign specific to mobile apps. Businesses create and distribute ads across multiple other mediums to drive people to download the advertised app. When a download occurs t... more
 

What are Facebook Instant Articles

Kathi Furman | Make sure your content gets seen on Facebook by publishing on the Facebook Instant Articles platform. You will experience some of the benefits listed here.... more
 

InstaAds

Lauren Campbell | There are tons of ads on Instagram, and nine times out of ten you can tell its an ad as soon as you scroll to it. These days people are attracted to humor, and memes especially. I've always thought that maybe if these companies looked a little... more
 

Expert Opinion: Display and Programmatic Advertising featuring Michael Nevins

Michael Nevins | Programmatic buying platforms will evolve to better serve the buyers of new formats and to aggregate digital video supply from multiple platforms.... more
 

How Telemarketers Use Your Personal Data Against You

Lisa Callahan | The cycle of data mining among telemarketers is a vicious one, making spam calls more pervasive than ever before. Where does it start, and does it ever end?... more
 

Stop DIYing Your Data Cleansing (Do This Instead)

Lisa Callahan | Summary Data management isn't for the faint of heart — or depleted of resources.Truth be told, you can't DIY a data-driven marketing strategy. You can't survive on a makeshift infrastructure or rely on half-baked insights.But you can hire someone... more
 

Defend Yourself Against Bad Backlinks with the Disavow Tool

Ashley Kaczmar | Google has a handy disavow tool to help you fight bad links. How do you use the disavow tool? Neil Patel will cover that in this helpful article.... more
 

Combating Local Evil, or How to Win Against Local SEO Spam

John Shieldsmith | As if local SEO didn't already have enough quirks. Local SEO spam has become quite an issue. It's time to take it out once and for all.... more
 

AI in Business: Robot-Run Marketing is Going Mainstream

Lisa Callahan | Read to discover how Artificial Intelligence is shaking up the marketing landscape and making marketers' jobs easier than ever before.... more
 

If You Can't Beat 'Em Don't Join 'Em Customize Your Martech Instead

Sara Sousa | Summary With the ad tech and martech landscapes becoming increasingly crowded, your options become overwhelming. One way to solve that problem is by customizing your solutions.Not convinced? Michal Wlosik explains the benefits of building custom ad... more
 

Expert Opinion: Display and Programmatic Advertising featuring Anudit Vikram

Anudit Vikram | We’ll see better transparency and reduced fraud soon. There’s demand for a resolution and the data and technology is able to build viable solutions.... more
 

Meetup has entered the ring to face off against Facebook

Ashley Kaczmar | Facebook has introduced features that help build "meaningful communities." And these features are a threat to Meetup. How do you think Meetup will fair against Facebook?... more
 

Thought Leadership: How MarTech Execs Take the Stage

Lisa Callahan | Thought leadership is ultimately a growth strategy. And it can reap great benefits for those smart enough to do it right.... more
 

The Future of AI for Marketing featuring Rob Ristagno

Rob Ristagno | Rob Ristagno is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report. Here's the complete contribution: I think one of the more interesting changes we're seeing in marketing is how A... more
 

Stealing the Spotlight on the Big Data Stage

Lisa Callahan | The sooner you incorporate big data into your natural marketing flow, the sooner and faster your business will grow. Find out how in this article.... more
 

Programmatic Advertising

What is programmatic advertising? Programmatic advertising refers to the buying of digital ad space using software to make the purchases. This means it uses machines to buy ads. As a result, many considered it more efficient than ads bought and... more
 

Employee Advocacy Program

What is an Employee Advocacy Program? Employee advocacy programs also known as EAP encourage a company's employees to participate in promoting the company and its products on their personal social media accounts. Employee advocacy platforms make it... more