customer trust: its importance to your customer relationships


Customer Trust: Its Importance to Your Customer Relationships

Kathi Furman | A recommendation from a friend is far more powerful than your promise. Take the steps today to make customer trust a priority in your business strategy.... more

The Power of Influencer: Implementing Influencer Marketing Strategies

Kathi Furman | Executing successful influencer marketing strategies are an effective way to spread the word about your brand. Consider these important factors.... more

Top Businesses Use Advocacy, Loyalty, and Referrals to Grow in 2017

Ashley Kaczmar | Advocacy, loyalty, and referrals solutions help companies actively encourage loyalty among their customers. Many businesses implement these.... more

What Elite Marketers Know About Feedback and Chat in 2017

Ashley Kaczmar | Feedback and chat solutions provide ways to manage communications between a brand and its customers while also collecting information from these customers.... more

The Incredible Journey from Lead to Customer

Madeleine Helme | To help you make the customer experience a seamless one, you first need to understand it yourself. So, let’s take a look at the sales journey.... more

Selling Yourself: Mastering Retail Marketing

John Shieldsmith | You've got tons of great products to sell. So why aren't they selling? Have you tried selling your brand? Master retail marketing and dominate retail.... more

Straight from the Experts: Using Mobile and Web Analytics to Improve CX

Lana K. Moore | The customer is always right, or at least that is how the saying goes. So if this is the case, what can you do to improve CX? Find out from the experts.... more

What Top Digital Marketers Already Know About Influencer Marketing in 2017

Ashley Kaczmar | Influencer marketing is a strategy that uses people with celebrity or authority to promote or market a business or product.... more

Is Your Martech Stack Just a Cobbling Together of Shiny Objects?

Lana K. Moore | If you suspected your martech stack was just a bunch of shiny objects, purchased at different times, daisy-chained together… Would you be brave enough to learn the truth? It’s natural to avoid looking behind the curtains when we’re afraid... more

Why You Need Video Advertising to Reach the Consumer of 2017

Ashley Kaczmar | Video advertising refers to online display ads that have videos within them. Video advertising is more engaging, easier to consume, shareable.... more

Social and Relationships: 50+ Stats You Need to Know

Lana K. Moore | Looking for a rundown of "need-to-know" information on social media and customer relationships? Look no further. We have all the essential statistics.... more

Predictive Analytics Deconstructed: A Super-Simple Recipe for Marketing Success

Lisa Callahan | Puzzled by predictive analytics? Check out our article for the bare bones of predictive analytics, including insight and forecasts from 17 martech experts.... more

Account-Based Marketing (ABM): A Guide to the Future for High-Performing Teams

Ashley Kaczmar | What does the future hold for account-based marketing (ABM)? Find out with these predictions and best practices from over 16 experts.... more

Reviving Dead Accounts with ABM. The Experts Weigh-In

Lana K. Moore | Are you having issues bringing your ABM account back from the dead? If so listen up. We asked some of the best in the field to share their tips with you!... more

Creating a Successful Content Advertising Campaign According to the Experts

Lana K. Moore | Making content is part of the daily grind for any brand. Making content for an advertising campaign that goes above and beyond? That's not easy.... more

Executives Guide to Seamless Collaboration

Lisa Callahan | Collaboration is the use of tools and processes teams use to work together. It involves integrating problems, solutions, tasks and goals.... more

Can marketing exist without technology? Hear what the experts have to say.

Lana K. Moore | Marketing and tech are nearly indistinguishable today. Can marketing exist without technology? Let's see what the experts think.... more

How do you build a successful advertising campaign? Find out what the experts have to say.

Lana K. Moore | Advertisers struggle to make their ads stand out in the crowd to see the success that they want. So we asked industry experts to tell us how they do it.... more

How to Make Journalists Love You According to the Top PR Experts

Lana K. Moore | How do you get that journalist to just love your brand and what you have to say? We turned to the experts to find out just what to do.... more

What is your content marketing success formula? Hear from the experts.

Lana K. Moore | With everyone doing content marketing, it can be hard to determine what real success looks like. Read this to see what the experts have to say.... more

What trends could reshape content marketing? Find out what the experts say.

Lana K. Moore | It’s impossible to predict without fail what the future holds. But, to get a better idea of what's next for content marketing, we asked the experts.... more