bringing video ads to mobile apps


Bringing Video Ads to Mobile Apps

Ashley Kaczmar | Video is one of the leading trends of 2017. Are you bringing your videos to mobile apps successfully? Find out in this article.... more

Disappearance of desktop ads

Valerie Trace | While the mobile advertisement industry is growing, I think desktop ads are still very relevant. So many websites are funded through ad placements throughout their site. While most will be able to implement mobile ads for funding, how will this affe... more

Programmatic first?

Mia Kristensen | I know it's a big buzzword but I'm not sure that I understand what programmatic first really means here. Are they talking about integrating apps with other modes, or the video itself? Do the apps themselves always include and lead to more data? I ke... more

Content and Experience: All the Stats You Need to Know

Lana K. Moore | There is so much information about content and experience that it can be hard to keep all your facts straight. That is why we made this list for you.... more

Why Top Marketers Use Display Advertising in Their Growth Strategy

Ashley Kaczmar | Display advertising is a type of online advertising that incorporates different media, like video, to deliver an advertising message.... more

Need-to-Know Martech Budgeting Tips for 2017

Tim Ziegler | A marketing budget is a plan for expenditures that will cover marketing costs like public relations, influencer marketing and much more.... more

Ecommerce Marketing: A Guide for Reaching Today’s Customer

Ashley Kaczmar | Undeniably, the customer journey now starts and often finishes online. Ecommerce marketing is now more critical than ever.... more

The Impact of AI on Modern Marketing: Scoring AI's Impact on Marketing Technology with Comments from Experts

Lana K. Moore | The Impact of AI on Modern Marketing, Part III Scoring AI's Impact on Marketing Technology with Comments from Experts Delivering the right message at the right time to the right audience isn’t really a goal.  Goals are statements that you... more

How do you build a successful advertising campaign? Find out what the experts have to say.

Lana K. Moore | Advertisers struggle to make their ads stand out in the crowd to see the success that they want. So we asked industry experts to tell us how they do it.... more

What does the future hold for the MarTech landscape? Hear what the experts have to say.

Lana K. Moore | The marketing landscape is changing at an incredible pace. To get a better idea of the future, see where the experts weigh-in.... more

The Experts Decide on Key SEO Elements for a Website

Lana K. Moore | Figuring out what SEO-related elements are most important for getting noticed is no picnic. Fortunately these experts are all ready to weigh in.... more