b2b sales

 

B2B Sales A Go-Go

Hailee Franco | If your B2B business wants more sales then you need to spend more time selling. But how do you do that? By using these 6 best practices of course!... more
 

Using LinkedIn as a B2B Sales Tool

Madeleine Helme | LinkedIn is commonly used as a recruitment tool, but that’s not the only way it can help your business, it is also great as a B2B sales tool.... more
 

B2B

What is B2B? B2B , or business-to-business, is the sale of products or services to another business. B2B companies usually sell products in bulk. Examples of B2B offerings include E-commerce, business consulting and iPaaS.... more
 

B2C

What is B2C? B2C , or business-to-consumer, is the sale of products direct to consumers. These include mass market items like cars, clothes and home goods. B2C is the opposite of B2B, or business-to-business.... more
 

The 71-Point Guide to Win B2B Facebook Ads

Anna Rachel Rich | Allen Finn sheds light on Facebook’s substantial business growth opportunities in the B2B sphere.... more
 

Trust is a Must in B2B Relationships

Lisa Callahan | In this article, James Muir explains how to close the deal with B2B customers by helping them visualize the path to success. ... more
 

Why Should B2B Advertisers Be Interested in Programmatic TV?

Ashley Kaczmar | 'Programmatic” connotes digital trackability, and 'TV' has an old-brand feel. This article will cover why B2B advertisers should try programmatic TV. ... more
 

Targeting sales leads from social media activity

Ashley Kaczmar | Socedo recently announced that they've raised another 1million for their lead generation platform . How do you feel about finding sales leads through social media activity? I think it might be a great way for B2B marketers to find new leads. So, I'... more
 

How B2B Marketers Can Master Mobile Marketing

Ashley Kaczmar | What guy in a suit doesn't have his phone glued to him at all times? According to a study, 42% of researchers use a mobile device during purchasing process.... more
 

Buyer Personas are the Glue that Aligns Great Sales and Marketing Teams

Lisa Callahan | Viveka Von Rosen from Vengreso explains how misalignment between sales and marketing, specifically with buyer personas, causes customer dissatisfaction.... more
 

Data in marketing: Is it even up for debate?

Lisa Callahan | ReachForce recently got a new CEO  -- Dion Cornett. Here's a recent quote from him about his upcoming responsbilities:  "As B2B sales transition to low-touch, self-service models, data-driven marketing becomes an absolute req... more
 

The ABCs of PPC and Why They Don't Always Matter

Ashley Kaczmar | This article draws a fascinating comparison between PPC for B2B marketing and PPC for higher education, which is typically considered B2C.... more
 

13 Toxic Terms to Nix From Your Sales Pitch

Lisa Callahan | In this article, Chris Orlob talks in-depth about his company's findings and what words are most closely associated with failed sales.... more
 

Turns Out Even Martech is About Balance

Sara Sousa | Brad Gillespie, VP of Marketing at Cvent, shares why it's critical for marketers to balance their martech efforts with the art of marketing. ... more
 

What on Earth is Sales Enablement?

Madeleine Helme | Sales enablement is a relatively new buzzword, so no one can agree on what it really is. Get the lowdown on sales enablement for your business.... more
 

3 Ways CRMs Bridge the Divide Between Sales and Marketing

Anna Rachel Rich | Summary Ensuring sales and marketing teams see eye-to-eye has always been a challenge for businesses. While driving revenue is the ultimate goal for both, measurements of success differ along the journey. Recent developments with CRM solutions have... more
 

Being an Enabler: Mastering Sales Enablement

John Shieldsmith | Your salespeople are your biggest asset. But, are you doing all you can to empower them? Master sales enablement and you will master sales.... more
 

You're Invited! Making Events the Center of Your ABM Strategy

Kathi Furman | Create event opportunities that bring existing and potential accounts together.Focus on creating a valuable customized experience to boost your ABM strategy... more
 

Understanding the Importance of Call Analytics

Kathi Furman | Understanding the importance of call analytics in your digital marketing strategy is vital to future success. Find out why on MarTechExec.... more
 

Just Duet: Hitting the ABM High Notes

Anna Rachel Rich | David Crane shares the mic with ABM experts Kathy Maachi and Patrice Greene of Inverta, talking strategy and common errors leading to poor performance.... more
 
0 Reviews
            amacus
                  ,                         Commerce & Sales
            [ Amacus ] = [ Informed Innovation in B2B Sales Productivity ]... more
 

Business on the Go: The Best B2B Mobile Apps

Bill Gaskill | In this age of constant communication and frequent movement. Remain connected wherever you are with some of our favorite B2B mobile apps.... more
 
1 Review
            Lattice Engines
                  ,                         Data
            The #1 AI solution for B2B marketing and sales.... more
 

Smart Event Meeting Management for B2B

Kathi Furman | Make your B2B networking and marketing work for you so that you can sit back while your clients increase your ROI with effective meeting management.... more
 

Expert Opinion: ABM featuring Jason Jue

Jason Jue | How will ABM technology evolve over the next 3-5 years? Jason Jue weighs in with expert insights and predictions.... more
 

Expert Opinion: ABM featuring Srihari Kumar

Srihari Kumar | How will ABM technology evolve over the next 3-5 years? Srihari Kumar weighs in with expert insights and predictions.... more
 

Expert Opinion: ABM featuring André Quicheron

André Quicheron | How will ABM technology evolve over the next 3-5 years? André Quicheron weighs in with expert insights and predictions.... more
 

Calling all Marketers: What You Need to Know About Call Tracking

Kathi Furman | Call tracking provides powerful insight into your daily operations. Research available options, and use these sets of data to impact your bottom line.... more
 

Expert Opinion: Predictive Analytics featuring François Bancilhon

François Bancilhon | Read up on what analytics expert François Bancilhon foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: ABM featuring Kathleen Glass

Kathleen Glass | How will ABM technology evolve over the next 3-5 years? Kathleen Glass weighs in with expert insights and predictions.... more
 

Expert Opinion: Predictive Analytics featuring JJ Kardwell

JJ Kardwell | Read up on what analytics expert JJ Kardwell foresees will happen as predictive technology evolves over the next three to five years.... more
 

Why the Experts Say Account-Based Marketing is a Must in 2017

Ashley Kaczmar | ABM is a marketing strategy that focuses on customers as individuals. Businesses then concentrate their marketing and sales resources on them.... more
 

Get the Most Out of Your Account-Based Marketing

Kathi Furman | The businesses with the most account-based marketing success use these strategies consistently in their efforts. Find out what they are on MarTechExec.... more
 

Ring Ring: How Call Analytics Improve Your Marketing Strategy

Kathi Furman | Improve your marketing strategy by utilizing call analytics and tracking software. Your customer relationships will be stronger and your sales will increase... more
 

How B2B Can Beat B2C in the Influencer Marketing Race

Hailee Franco | ATTENTION B2B MARKETERS! Do I have your attention now? Now let’s talk about influencer marketing. So how do you beat them in the influencer marketing race?... more
 

Expert Opinion: ABM featuring Nate Skinner

Nate Skinner | How will ABM technology evolve over the next 3-5 years? Nate Skinner weighs in with expert insights and predictions.... more
 

Automate Your Account-Based Marketing Strategy

Kathi Furman | You have the power to achieve better results from your limited audience if you automate your account-based marketing strategy.... more
 

Uncover Hidden Profit with Customer Success Software

Kathi Furman | Utilize available resources and unlock the hidden profit in your business operations by shifting your focus to customer success.... more