b2b sales


B2B Sales A Go-Go

Hailee Franco | If your B2B business wants more sales then you need to spend more time selling. But how do you do that? By using these 6 best practices of course!... more

Using LinkedIn as a B2B Sales Tool

Madeleine Helme | LinkedIn is commonly used as a recruitment tool, but that’s not the only way it can help your business, it is also great as a B2B sales tool.... more

Trust is a Must in B2B Relationships

Lisa Callahan | In this article, James Muir explains how to close the deal with B2B customers by helping them visualize the path to success. ... more

Why Should B2B Advertisers Be Interested in Programmatic TV?

Ashley Kaczmar | 'Programmatic” connotes digital trackability, and 'TV' has an old-brand feel. This article will cover why B2B advertisers should try programmatic TV. ... more

How B2B Marketers Can Master Mobile Marketing

Ashley Kaczmar | What guy in a suit doesn't have his phone glued to him at all times? According to a study, 42% of researchers use a mobile device during purchasing process.... more

The ABCs of PPC and Why They Don't Always Matter

Ashley Kaczmar | This article draws a fascinating comparison between PPC for B2B marketing and PPC for higher education, which is typically considered B2C.... more

Data in marketing: Is it even up for debate?

Lisa Callahan | ReachForce recently got a new CEO  -- Dion Cornett. Here's a recent quote from him about his upcoming responsbilities:  "As B2B sales transition to low-touch, self-service models, data-driven marketing becomes an absolute req... more

Targeting sales leads from social media activity

Ashley Kaczmar | Socedo recently announced that they've raised another 1million for their lead generation platform . How do you feel about finding sales leads through social media activity? I think it might be a great way for B2B marketers to find new leads. So, I'... more

What on Earth is Sales Enablement?

Madeleine Helme | Sales enablement is a relatively new buzzword, so no one can agree on what it really is. Get the lowdown on sales enablement for your business.... more

Understanding the Importance of Call Analytics

Kathi Furman | Understanding the importance of call analytics in your digital marketing strategy is vital to future success. Find out why on MarTechExec.... more

Being an Enabler: Mastering Sales Enablement

John Shieldsmith | Your salespeople are your biggest asset. But, are you doing all you can to empower them? Master sales enablement and you will master sales.... more

You're Invited! Making Events the Center of Your ABM Strategy

Kathi Furman | Create event opportunities that bring existing and potential accounts together.Focus on creating a valuable customized experience to boost your ABM strategy... more

Just Duet: Hitting the ABM High Notes

Anna Rachel Rich | David Crane shares the mic with ABM experts Kathy Maachi and Patrice Greene of Inverta, talking strategy and common errors leading to poor performance.... more

Business on the Go: The Best B2B Mobile Apps

Bill Gaskill | In this age of constant communication and frequent movement. Remain connected wherever you are with some of our favorite B2B mobile apps.... more

Smart Event Meeting Management for B2B

Kathi Furman | Make your B2B networking and marketing work for you so that you can sit back while your clients increase your ROI with effective meeting management.... more

Calling all Marketers: What You Need to Know About Call Tracking

Kathi Furman | Call tracking provides powerful insight into your daily operations. Research available options, and use these sets of data to impact your bottom line.... more

Why the Experts Say Account-Based Marketing is a Must in 2017

Ashley Kaczmar | ABM is a marketing strategy that focuses on customers as individuals. Businesses then concentrate their marketing and sales resources on them.... more

How B2B Can Beat B2C in the Influencer Marketing Race

Hailee Franco | ATTENTION B2B MARKETERS! Do I have your attention now? Now let’s talk about influencer marketing. So how do you beat them in the influencer marketing race?... more

Automate Your Account-Based Marketing Strategy

Kathi Furman | You have the power to achieve better results from your limited audience if you automate your account-based marketing strategy.... more

Get the Most Out of Your Account-Based Marketing

Kathi Furman | The businesses with the most account-based marketing success use these strategies consistently in their efforts. Find out what they are on MarTechExec.... more

Uncover Hidden Profit with Customer Success Software

Kathi Furman | Utilize available resources and unlock the hidden profit in your business operations by shifting your focus to customer success.... more

Ring Ring: How Call Analytics Improve Your Marketing Strategy

Kathi Furman | Improve your marketing strategy by utilizing call analytics and tracking software. Your customer relationships will be stronger and your sales will increase... more

Tips for Successful Lead Nurturing

Madeleine Helme | Successful lead nurturing helps leads make their buying decision, pushes them further down the sales funnel, and also reactivates dormant leads.... more

Are You on Life Support? Understanding the Customer Lifecycle

Kathi Furman | Successful businesses understand the entire customer lifecycle. They focus on the steps needed to make each lifecycle segment all about the customer.... more

Why You Need to Put Your Marketing on Autopilot

Kathi Furman | Improve the quality of your lead generation strategy with marketing automation software. The perks make it worth the effort.... more

The Incredible Journey from Lead to Customer

Madeleine Helme | To help you make the customer experience a seamless one, you first need to understand it yourself. So, let’s take a look at the sales journey.... more

Learn from the Best: How Companies Are Using Marketing Analytics

John Shieldsmith | Modern marketing analytics has led to an overwhelming amount of new possibilities for marketing and has changed the playing field as we know it.... more

Keeping Customer Loyal: No Loyalty Program Required

Kathi Furman | Utilizing these tactics increases customer loyalty organically without breaking the bank, giving you a better return on investment.... more

Are You Making These Online Community Creation Missteps

Kathi Furman | Implement a successful online community by avoiding common missteps by other marketers.... more

ABM Experts Weigh In with Creative Tips

Lana Moore | Account based marketing is a marketing strategy every businesses should use. However, excelling at ABM isn’t easy. So we asked the ABM experts for tips!... more

Channel Partner Marketing: A Team Effort

John Shieldsmith | You have a great product. They have a great outlet and preexisting audience. The solution? You two need to be channel partners. Here's how.... more

Analyzing the Call: Choosing Software to Meet Your Needs

Kathi Furman | Stop ignoring the power of call tracking and analytics. Use these 4 steps to choose the best call analytics software to boost your marketing efforts.... more

When Is it Time to Say No To Automation

Kathi Furman | Efficiency is important to any project or task. However, make sure you don’t risk your business reputation and brand with social media automation software.... more

Fueling Your Business: Mastering Lead Management

John Shieldsmith | Businesses need leads to survive. But attracting the wrong leads can be costly. Master lead management and optimize your business.... more

Why Top Marketers Use Display Advertising in Their Growth Strategy

Ashley Kaczmar | Display advertising is a type of online advertising that incorporates different media, like video, to deliver an advertising message.... more

Mastering Conversion Rate Optimization

John Shieldsmith | Your site might look nice. And maybe it's even bringing in a lot of visitors. But is it performing where it counts? Conversion rate optimization is key.... more

Content and Experience: All the Stats You Need to Know

Lana Moore | There is so much information about content and experience that it can be hard to keep all your facts straight. That is why we made this list for you.... more

Feel the Churn: The Impact of Churn Rate on Customer Success

Kathi Furman | It is vital for businesses to understand their churn rate, how to calculate it, and make improvements to achieve higher customer success.... more