What is B2B? B2B , or business-to-business, is the sale of products or services to another business. B2B companies usually sell products in bulk. Examples of B2B offerings include E-commerce, business consulting and iPaaS.... more

Let Martech Be Your B2B Event Planner

Sara Sousa | With all the marketing technology available, you shouldn't have to plan your next B2B event alone. Take advantage of all the tech available for B2B events.... more

B2B Marketers, It's Time to Jump into Influencer Marketing

Ashley Kaczmar | B2B marketers seem to be slow to adopt influencer marketing. Read this article and start picking up speed on your B2B influencer marketing.... more

Trust is a Must in B2B Relationships

Lisa Callahan | In this article, James Muir explains how to close the deal with B2B customers by helping them visualize the path to success. ... more

Why Should B2B Advertisers Be Interested in Programmatic TV?

Ashley Kaczmar | 'Programmatic” connotes digital trackability, and 'TV' has an old-brand feel. This article will cover why B2B advertisers should try programmatic TV. ... more

How B2B Marketers Can Master Mobile Marketing

Ashley Kaczmar | What guy in a suit doesn't have his phone glued to him at all times? According to a study, 42% of researchers use a mobile device during purchasing process.... more

Know Your Market - B2B vs. B2C E-Commerce

Madeleine Helme | Customers are not created equally, so make sure your e-commerce website is geared toward your target audience. B2B vs. B2C e-commerce explained here.... more

Smart Event Meeting Management for B2B

Kathi Furman | Make your B2B networking and marketing work for you so that you can sit back while your clients increase your ROI with effective meeting management.... more

B2B Sales A Go-Go

Hailee Franco | If your B2B business wants more sales then you need to spend more time selling. But how do you do that? By using these 6 best practices of course!... more

The 71-Point Guide to Win B2B Facebook Ads

Anna Rachel Rich | Allen Finn sheds light on Facebook’s substantial business growth opportunities in the B2B sphere.... more

B2B E-Commerce: Treat it Like B2C and Win

John Shieldsmith | B2B e-commerce is expected to hit $7.7 trillion by the end of 2017. That's a ton of money. But how do you get in on the action?... more

Perfecting Personalization in Your B2B Relationships

Lisa Callahan | Summary There's a misconception that B2B marketers thrive on cold calls and firm handshakes — a far leap from the "warm fuzzies" of B2C.But don't let the acronym fool you — B2B marketing still requires the same "human touch" as B2C.Because, at... more

Hey B2B Marketers, Are You Making These Paid Search Mistakes?

Ashley Kaczmar | If you work in B2B marketing, you might not be used to handling paid search campaigns. However, they're still crucial to your marketing.... more

Does Your Content Creation Agree with the B2B Buyer?

Ashley Kaczmar | In this article, Rebecca Geier will talk about the important trends of the B2B buyer journey and how you can adapt your content creation to it. ... more

B2B Influencer Marketing at Work: 10 Success Stories

Hailee Franco | Don't think B2B influencer marketing can work? Think again. Read some of the biggest success stories in this article from MURRAY NEWLANDS.... more

A Touchy Subject: Essential B2B Customer Touchpoints

Hailee Franco | If you don't want to fall behind your B2C counterparts, then listen up B2Bers. Chris Wright shares some of the biggest B2B customers touchpoints.... more

Business on the Go: The Best B2B Mobile Apps

Bill Gaskill | In this age of constant communication and frequent movement. Remain connected wherever you are with some of our favorite B2B mobile apps.... more

Is Public Relations Different for B2B and B2C?

Madeleine Helme | B2B and B2C call for different things. Here are some of the differences that businesses should bear in mind when planning their Public Relations activities.... more

Executing B2B Social Programs the ROI-t Way

Anna Rachel Rich | Derek Edmond explains seven steps that are essential in establishing a path to success when developing B2B social media marketing strategies.... more

Using LinkedIn as a B2B Sales Tool

Madeleine Helme | LinkedIn is commonly used as a recruitment tool, but that’s not the only way it can help your business, it is also great as a B2B sales tool.... more

Go Small or Go Home: Using Micro-Segmentation in B2B

Lisa Callahan | Summary The marketing industry has done a total 180 from mass media's original tactics.Appealing to all is a death sentence for modern businesses, and thinking small is proving to get us where we want to go.In this article, Liz Alton from Skyword s... more

How B2B Can Beat B2C in the Influencer Marketing Race

Hailee Franco | ATTENTION B2B MARKETERS! Do I have your attention now? Now let’s talk about influencer marketing. So how do you beat them in the influencer marketing race?... more

Build B2B Street Cred With Influencer Marketing Strategies

Anna Rachel Rich | Summary “Only 14% of people could recall the last time they saw an ad, and remember what it was promoting. The same study showed that 74% of people turned to social media networks for purchase decisions, and 49% of people relied on third party... more

How to start a B2B business?

Leon Miltiadous | Thorougly enjoyed reading this article. I am a small business owner and looking to incorporate some of these ideas into my business plan. I have been developing a business plan for a few years now and only recently started to look into B2B pros... more

B2B vendors and buyers don't see eye-to-eye

Lisa Callahan | A few months back, TrustRadius released a study they did regarding B2B tech buyers and the vendors they buy from. They specifically wanted to find out if there was a "disconnect" between the two -- as far as how things are communicated, w... more

Best Practices For Writing B2B Emails For Better Lead Generation Know Your Audience

Kevin Nelson | After you’ve created your email list, make a point of knowing your audience. This may involve creating a persona of each customer or prospect. This puts you in a better position to understand their needs, preferences and tastes. This helps... more

LinkedIn is a great platform for B2B advertising

Ben Ibarra | Because LinkedIn's focus is on businesses and professional environments, I believe that creating relevant ads on this platform is so effective when it's niche specific. Although there are many social media outlets, Linkedin is perhaps the only... more

How to Create an Effective B2B Case Study

Derek Edmond | Ryan Young explains why you need case studies, and how to structure them so they're effective, relevant, and appealing to your prospective buyers.... more


What is B2C? B2C , or business-to-consumer, is the sale of products direct to consumers. These include mass market items like cars, clothes and home goods. B2C is the opposite of B2B, or business-to-business.... more


What is E-Commerce? E-commerce, an abbreviation of electronic commerce, refers to any exchange of goods or services that occur over the web. This is typically associated with B2C online shopping, but can also apply to B2B and even C2C transactions.... more

Make Your Lead Generation Go Mobile

Madeleine Helme | We all know how big mobile is these days, that doesn't need repeating. So, how can businesses take advantage of the mobile movement for lead generation?... more


What are Influencers? Influencers are individuals with a strong online presence, who have the ability to the affect buying decisions of people in their niche. This is due to their perceived authority or their celebrity status among their follower ba... more

Is the "Amazon Effect" changing the way you do business?

Hailee Franco | I don't think anyone would argue that Amazon is a force to be reckoned with in the e-commerce world or that it's changing B2C selling as we know it. But have you considered how it's affecting B2B?  If I am being honest I hadn't ei... more

Targeting sales leads from social media activity

Ashley Kaczmar | Socedo recently announced that they've raised another 1million for their lead generation platform . How do you feel about finding sales leads through social media activity? I think it might be a great way for B2B marketers to find new leads. So, I'... more

The ABCs of PPC and Why They Don't Always Matter

Ashley Kaczmar | This article draws a fascinating comparison between PPC for B2B marketing and PPC for higher education, which is typically considered B2C.... more

Make Two Become One with an Overlap Strategy

Ashley Kaczmar | Summary You're an experienced marketer, so you know that B2B and B2C marketing are two separate beasts. Most of the time, you don't need to target both.However, for some brands, targeting both is a reality. In this article, Justin Freid will talk a... more


Sandra Harriette | If there were no other reasons on this list, it would suffice to have notifications as the sole reason why certain companies benefit, and would benefit, from having a smartphone app. Businesses have been utilizing the separate work phone for some ti... more

Lead Gen on LinkedIn: 6 Tips for Accurate Targeting

Lisa Callahan | Summary LinkedIn isn't just a hub for digital resumes – It's a complete social network.And more importantly for B2B marketers, it's a social network made up of d ecision makers.  CMOs, CTOs, VPs, you name it. It's no wonder that "more than  80... more

Is email spam taboo?

Lisa Callahan | MarketingProfs wrote a post about opting out of marketing emails , and a guy who works at Lead411, Tom Blue, commented saying this: "B2B Companies have been sending out cold emails for almost 20 years with success. People just don't talk about... more