What is B2B? B2B , or business-to-business, is the sale of products or services to another business. B2B companies usually sell products in bulk. Examples of B2B offerings include E-commerce, business consulting and iPaaS.... more
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            Enabling sales & mktg teams to target with precision & take out competition via B2B customer intelligence on companies, contacts, & technology install base info... more

B2B Sales A Go-Go

Hailee Franco | If your B2B business wants more sales then you need to spend more time selling. But how do you do that? By using these 6 best practices of course!... more

Trust is a Must in B2B Relationships

Lisa Callahan | In this article, James Muir explains how to close the deal with B2B customers by helping them visualize the path to success. ... more

How to start a B2B business?

Leon Miltiadous | Thorougly enjoyed reading this article. I am a small business owner and looking to incorporate some of these ideas into my business plan. I have been developing a business plan for a few years now and only recently started to look into B2B pros... more

Why Should B2B Advertisers Be Interested in Programmatic TV?

Ashley Kaczmar | 'Programmatic” connotes digital trackability, and 'TV' has an old-brand feel. This article will cover why B2B advertisers should try programmatic TV. ... more

Know Your Market - B2B vs. B2C E-Commerce

Madeleine Helme | Customers are not created equally, so make sure your e-commerce website is geared toward your target audience. B2B vs. B2C e-commerce explained here.... more

How B2B Marketers Can Master Mobile Marketing

Ashley Kaczmar | What guy in a suit doesn't have his phone glued to him at all times? According to a study, 42% of researchers use a mobile device during purchasing process.... more

Smart Event Meeting Management for B2B

Kathi Furman | Make your B2B networking and marketing work for you so that you can sit back while your clients increase your ROI with effective meeting management.... more

Using LinkedIn as a B2B Sales Tool

Madeleine Helme | LinkedIn is commonly used as a recruitment tool, but that’s not the only way it can help your business, it is also great as a B2B sales tool.... more

B2B Marketers, It's Time to Jump into Influencer Marketing

Ashley Kaczmar | B2B marketers seem to be slow to adopt influencer marketing. Read this article and start picking up speed on your B2B influencer marketing.... more

B2B E-Commerce: Treat it Like B2C and Win

John Shieldsmith | B2B e-commerce is expected to hit $7.7 trillion by the end of 2017. That's a ton of money. But how do you get in on the action?... more

A Touchy Subject: Essential B2B Customer Touchpoints

Hailee Franco | If you don't want to fall behind your B2C counterparts, then listen up B2Bers. Chris Wright shares some of the biggest B2B customers touchpoints.... more

B2B Influencer Marketing at Work: 10 Success Stories

Hailee Franco | Don't think B2B influencer marketing can work? Think again. Read some of the biggest success stories in this article from MURRAY NEWLANDS.... more

Business on the Go: The Best B2B Mobile Apps

Bill Gaskill | In this age of constant communication and frequent movement. Remain connected wherever you are with some of our favorite B2B mobile apps.... more

Is Public Relations Different for B2B and B2C?

Madeleine Helme | B2B and B2C call for different things. Here are some of the differences that businesses should bear in mind when planning their Public Relations activities.... more

Executing B2B Social Programs the ROI-t Way

Anna Rachel Rich | Derek Edmond explains seven steps that are essential in establishing a path to success when developing B2B social media marketing strategies.... more

Go Small or Go Home: Using Micro-Segmentation in B2B

Lisa Callahan | Summary The marketing industry has done a total 180 from mass media's original tactics.Appealing to all is a death sentence for modern businesses, and thinking small is proving to get us where we want to go.In this article, Liz Alton from Skyword s... more

LinkedIn is a great platform for B2B advertising

Ben Ibarra | Because LinkedIn's focus is on businesses and professional environments, I believe that creating relevant ads on this platform is so effective when it's niche specific. Although there are many social media outlets, Linkedin is perhaps the only... more

Hey B2B Marketers, Are You Making These Paid Search Mistakes?

Ashley Kaczmar | If you work in B2B marketing, you might not be used to handling paid search campaigns. However, they're still crucial to your marketing.... more

Does Your Content Creation Agree with the B2B Buyer?

Ashley Kaczmar | In this article, Rebecca Geier will talk about the important trends of the B2B buyer journey and how you can adapt your content creation to it. ... more

B2B vendors and buyers don't see eye-to-eye

Lisa Callahan | A few months back, TrustRadius released a study they did regarding B2B tech buyers and the vendors they buy from. They specifically wanted to find out if there was a "disconnect" between the two -- as far as how things are communicated, w... more

How B2B Can Beat B2C in the Influencer Marketing Race

Hailee Franco | ATTENTION B2B MARKETERS! Do I have your attention now? Now let’s talk about influencer marketing. So how do you beat them in the influencer marketing race?... more

Make Your Lead Generation Go Mobile

Madeleine Helme | We all know how big mobile is these days, that doesn't need repeating. So, how can businesses take advantage of the mobile movement for lead generation?... more

Is the "Amazon Effect" changing the way you do business?

Hailee Franco | I don't think anyone would argue that Amazon is a force to be reckoned with in the e-commerce world or that it's changing B2C selling as we know it. But have you considered how it's affecting B2B?  If I am being honest I hadn't ei... more

The ABCs of PPC and Why They Don't Always Matter

Ashley Kaczmar | This article draws a fascinating comparison between PPC for B2B marketing and PPC for higher education, which is typically considered B2C.... more

Targeting sales leads from social media activity

Ashley Kaczmar | Socedo recently announced that they've raised another 1million for their lead generation platform . How do you feel about finding sales leads through social media activity? I think it might be a great way for B2B marketers to find new leads. So, I'... more


Sandra Harriette | If there were no other reasons on this list, it would suffice to have notifications as the sole reason why certain companies benefit, and would benefit, from having a smartphone app. Businesses have been utilizing the separate work phone for some ti... more

Data in marketing: Is it even up for debate?

Lisa Callahan | ReachForce recently got a new CEO  -- Dion Cornett. Here's a recent quote from him about his upcoming responsbilities:  "As B2B sales transition to low-touch, self-service models, data-driven marketing becomes an absolute req... more

ABM is the Secret Sauce for Awesome Retargeting

Ashley Kaczmar | Account-based marketing is the latest trend in B2B marketing. And it looks like it's paying off. Find out more in this article from Brian Anderson.... more

The struggle for marketers to prove our worth is real

Lisa Callahan | Hive9 partnered up with a few other people, and they got some interesting data from a big study of 400+ marketers (both B2B and B2C). Here are a few interesting highlights: 68% of participants indicated that the pressure continues to increase for... more

Is email spam taboo?

Lisa Callahan | MarketingProfs wrote a post about opting out of marketing emails , and a guy who works at Lead411, Tom Blue, commented saying this: "B2B Companies have been sending out cold emails for almost 20 years with success. People just don't talk about... more

Help ABM Help You Learn More About Your Audience

Ashley Kaczmar | Author Laurel Brunk brings to light 5 important insights ABM can teach you more about your targeted audience based on her experiences.... more

Are You Doing ABM the Right Way?

Ashley Kaczmar | Like any marketing tactic you come across, ABM isn't the answer to everything. Check out this Hubspot article and make sure you're using ABM the right way.... more

Can a dot-com make or break your online business?

Lisa Callahan | Domain Name Wire published a post recently that centered around the insane power of the dot-com. Teamwork.com, of course, literally even has it in their name, but it wasn't always that way. Originally, their website was TeamworkPM.net. Not nearly... more

Four51's CEO raises interesting point following launch of API-based e-comm platform

John Shieldsmith | Late last year, Four51 announced the launching of their API-based e-commerce platform, OrderCloud.io.  An industry-first, OrderCLoud.io is API-based and aimed at developers. In his announcement of the product, Four51's CEO, Mark Johnson,... more

Get Your Head in the Customer Acquisition Game

Sara Sousa | Shruti Agarwal talks personalized marketing and how marketers can keep up with the changing trends in customer acquisition. ... more

25 Content Marketing Facts You Need to Know

Hailee Franco | It is important to know these content marketing facts so you can strategize your marketing to benefit your company in a positive way.... more

Social Ads are Right Behind Paid Search in the Ad Spending Race

Ashley Kaczmar | The latest State of Search Report is in. Advertisers, it looks like the social ad trend continues to grow. Not only that, it's the fastest growing trend.... more

Myth Busters: The Account-Based Marketing Edition

Ashley Kaczmar | Though 90% of marketers think ABM is helpful, only 20% are using it. And it's thanks to these misconceptions. Find out what they are here.... more